The online reputation management blog

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How to block Archive.org?

Archive.org will remove your website content from their system – which is good since it is your content, and you should have that right....

How Reputation Affects People

Reputation affects people differently than businesses. is not just about how people perceive you; it's a reflection of who you are and what...

Is Wikipedia a Reliable Source?

Wikipedia is on the first page of Google search results more than 50% of the time. Wikipedia articles have an accuracy rate of 80 percent...

What Is Reputation Transfer?

Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...

What is Reputation Laundering?

A niche industry has sprung up around what is referred to as "reputation laundering." A growing number of PR firms, ad agencies, lobbyists,...

What Is Social Capital?

We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands...

What is brand equity?

When it comes to business, a company builds value in many different ways. The most obvious is from profits and physical holdings. These can...

Competitors’ Content Audit

Reverse engineering Google’s search results is next to impossible: There are too many signals in play, and we don’t know all of them. And...

The Art of Crisis Management

A crisis is always going to be unique based upon the actual situation, but there are ways businesses can be prepared and skillfully...

What is reputational harm?

Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher...

What is an ESG score?

Over the last few decades, the business world has seen a shift in the way people measure the performance of a company. Instead of simply...

What is Greenwashing?

More than ever, consumers expect companies and brands to take a stand on environmental issues. They want companies to have sustainable...

22 Cybersecurity Statistics 

Cybersecurity now is at the forefront of major political and economical scandals, since our technological era is prone to cyberattacks and...

What is digital PR?

Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order...

How Reputation Firms Cheat

Highlights Most reputation management tactics are ethical because they seek to manage the available information about a company without...

What is reputation?

Reputation is people's general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or...

What are Gated Reviews?

Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand,...

Can reputation be insured?

Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...

Review management strategies

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow,...

Reverse Wikipedia Strategy

What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what...

What is Right to be Forgotten?

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won't help. If you...

What is defamation of character?

Defamation is the act of making untrue statements about another that damages his or her reputation There are two types of defamation Libel:...

How Google and Bing Work

Both Google and Bing are search engines that allow users to search the internet for a wide variety of information, including web pages,...

What is reputation PR?

Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own...

What is a Personal Brand?

What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about...

Real world Wikipedia editing

Highlights: Making your own Wikipedia article is tougher than it looks. The Internet is replete with articles that say creating a Wikipedia...

What is Corporate Reputation?

Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be...

What is an influencer?

Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion...

What is Personal Branding?

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the...

What Is Reputation Management?

Table of Contents Introduction Understanding Reputation Management Types of Reputation Management The Importance of Reputation Management...

What is a digital footprint? 

A digital footprint is the trail of data that you intentionally or unintentionally leave behind while using the internet. This includes...

What is impression management?

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After...

How Sentiment is Measured Online

How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited...

sentiment analysis

What is sentiment analysis?

As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment...

yelling about reputation marketing

What is reputation marketing?

Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments,...


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