The online reputation management blog

Why do people see different search results than others? There are a number of reasons why search results appear differently to people. Here...

Google’s quality guidelines have been changing over the years, but few brands have been keeping up.

As a business executive, you know you're going to be Googled. So mastering your online reputation is crucial for success. Here are 25...

In the world of business, reputation is everything. And in today’s digital age, your online reputation can make or break your business....

Wikipedia is on the first page of Google search results more than 50% of the time.  Wikipedia articles have an accuracy rate of 80 percent...

Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...

In an ideal world, Wikipedia would be bias-free. Instead, we live in this world. Bias is a systematic deviation from objectivity, fairness,...

A niche industry has sprung up around what is referred to as "reputation laundering." A growing number of PR firms, ad agencies, lobbyists,...

Are you interested in contributing to the wealth of human knowledge by updating Wikipedia articles? Whether you're an expert in a...

Overview

We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands...

Apologize, fight back, or lie low. That's the question when a PR crisis occurs. Many say you should be totally transparent all the time,...

When it comes to business, a company builds value in many different ways. The most obvious is from profits and physical holdings. These can...

Reverse engineering Google’s search results is next to impossible: There are too many signals in play, and we don’t know all of them. And...

The blue verification checkmark is one of the most sought after things about social media. It can be a valuable tool in brand management,...

  When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what...

What makes a good professional biography A professional biography, also known as a "bio" or "professional profile," is a document that...

A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start...

When it comes to promoting yourself in the work world, LinkedIn is one of the most powerful social media tools available. So how do you use...

A crisis is always going to be unique based upon the actual situation, but there are ways businesses can be prepared and skillfully...

This brief guide illustrates how to develop an executive biography page on a corporate website that ranks well in search engines.

To build a WordPress website for an executive that performs well in Google search results, follow these steps:

There are many benefits to starting a blog. Blogs allow you to attract new customers through informational search queries. They let you...

Branding yourself may seem daunting, but if you break it down into steps improving your personal brand becomes far more manageable. These...

One of the best ways to find customers and expand your business is through review and directory sites. It's also how you grow your online...

It's a company's worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee...

What makes business blogging such a good idea?

Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher...

Link-building campaigns are a key tenant of every successful SEO strategy. To build authority and earn the respect of search engines, your...

Over the last few decades, the business world has seen a shift in the way people measure the performance of a company. Instead of simply...

More than ever, consumers expect companies and brands to take a stand on environmental issues. They want companies to have sustainable...

No matter the size of your business, there will most likely come a time when you will face a PR crisis. Sometimes the problems might not be...

Have you ever wondered by a certain search result moves "up" in search? Here's how to find out why a search result has risen in Google or...

Wise Words on Reputation   Wisdom is everywhere, especially when it comes to how to build your reputation. Whether it's in your personal...

Heatmaps allow marketers to see where their users spend time on a page. Heatmaps are becoming increasingly important in the world of...

The Digital Millennium Copyright Act (DMCA) is a United States copyright law that significantly limits the liability of online service...

No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of...

Thousands of content pieces are published across the web every day. Each piece is created to give client brands a powerful and effective...

Google is constantly developing new features that ensure better user experiences. One of these features is the Google featured snippets,...

It's no secret that we all like to be liked. Whether in our personal or professional lives, we want to be thought of well by others. ...

A social media crisis can happen to any brand, including big or small industries, local businesses, and even individuals.

Images can be duplicated, marketing tactics can be copied, but your stories are yours.

Imagine getting purchase satisfaction instead of leaving bad reviews for a company in the hope that they'll respond by giving your money...

Content marketing is more important than ever. The Content Marketing Institute found that 46% of B2B marketers are looking to increase...

Historically, Instagram doesn’t like people leaving the platform by clicking links, therefore there are so few places where you can put a...

Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline:

The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good...

Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request to remove...

A verified badge on Instagram and Twitter signals that you are an authority in your field. The iconic blue checkmark is a symbol that...

Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid...

Highlights Creating a Wikipedia editor account unlocks more opportunities to increase your influence on the online encyclopedia. Benefits...

Most PR content does not perform well in search results. This article will help fix that problem. Reputation X does not call up the New...

Wikipedia dominates search results and offers a quick reference point for a wide variety of information, but its user-generated editing...

Monitoring your direct competitors is a key part of any marketing strategy.

As technology is disrupting the way we live, our searching behaviors and capabilities are changing as well.

Would you like to create more useful and better structured content? Any writer would readily reply “Yes” to that. Then here’s the most...

Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may...

Wikipedia develops at a rate of 1.9 edits per second. English Wikipedia alone includes more than 6 million articles and averages nearly 600...

Key insights Wikipedia has its own culture. Knowing the jargon will help you navigate the online encyclopedia.  There are terms in...

Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order...

Tracking down who is defaming you online isn’t always easy, but some tips and tricks can help. The key is using tools and strategies to...

Highlights Most reputation management tactics are ethical because they seek to manage the available information about a company without...

There are many services that track changes in search engine algorithms. Most track Google, some track Bing and Google or other search...

Key takeaways Wikipedia will delete a page for a variety of reasons - mainly due to a lack of notability You partly control the odds of...

In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form...

Wikipedia shows up as the No. 1 search result on more than 56% of all Google searches and appears on page one of 99% of all searches. Part...

Reputation is the general opinion or estimation that people have about someone or something. It's a measure of how much respect,...

Highlights: Google’s guide for online reputation management is overly simple (just three steps) and makes it sound like controlling what is...

Highlights: Anyone can edit Wikipedia, but that doesn’t mean you should.  Wikipedia doesn't want spammers to make non-useful edits, so they...

Key takeaways What Wikipedia says about you matters a lot Despite the setup of Wikipedia as an open-source program, not just anyone can...

Highlights: Improve your personal brand online by paying attention to what Google reveals about similar people. Online content gaps are...

People try to exploit Wikipedia’s open editing policy to add false information, but the online encyclopedia has tools and volunteer teams...

Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand,...

Highlights Your personal online reputation is the information people find when they perform a search for your name online. Personal...

The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct,...

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”  – Warren...

Highlights:

Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate...

Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...

Tools used in reputation management campaigns Online reputation management (ORM) tools can be broken into monitoring tools that tell you...

A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better...

Sentiment analysis uses natural language processing (NLP) to identify and quantify the sentiment of text, video, or images at scale. It is...

Measuring the impact of brand reputation Measuring the value of the reputation of a brand is important yet challenging.  Brand reputation...

Highlights A website that represents an individual in a professional context is a crucial reputation element Your professional personal...

Here is a list of basic things to do when setting up a new Wordpress blog so that it performs well in search results. This assumes you've...

Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment,...

One incredibly effective method for making sure good search results outperform bad ones is to produce and share really good content (learn...

Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service...

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow,...

90% of the traffic your articles draw will be because of the headline - not the content that follows. This is because few will see the...

What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what...

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won't help. If you...

We optimize a lot of websites for our clients. We get asked the question "how do I make sure my website ranks in Google". This blog post is...

Overview This article will show you how to develop an executive biography page on a corporate website that is both compelling and ranks...

Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber...

In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately,...

What is the Digital Millennium Copyright Act? Passed in 1998, the Digital Millennium Copyright Act (DMCA) is a federal law designed to...

Strategies to remove negative search results Just about every company has something they’d like to take off the Internet. What if you could...

Defamation is the act of making untrue statements about another which damages his or her reputation There are basically two types of...

How Google Knowledge Panel can be changed Google Knowledge Panel pulls information from many sources. It can be changed to some degree....

We wanted to know what cheap reputation companies do. So we did a little research... In an effort to better understand certain aspects of...

The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who...

Remove, de-index, or bury search negative search results If online content is negative, untrue, or unflattering, the problem becomes a...

Nowadays, bringing new users to your website isn’t enough. If they leave before performing some desired action, your efforts are wasted. If...

Reputation management companies engineer online profiles, especially their own. Finding the best reputation management firm is sometimes...

Content on your website gets stale. This is the plan we use to keep it fresh. The first step includes creating your blog post (step 1). We...

A breakdown of rates and services from five industry leaders Article Highlights The cost of online reputation management ranges based on...

Reputation management is crucial for businesses, with up to 63% of a company's value based on its reputation. Online reputation management...

Most "website reputation" articles are about spam scores, which is usually due to email abuse or a misconfigured DNS. This article is about...

Both Google and Bing are search engines that allow users to search the internet for a wide variety of information, including web pages,...

Most people have no idea how a brand reputation campaign works. This lack of knowledge is frequently leveraged by shady reputation firms....

Online reputation statistics change regularly. This guide was last updated in December 2022. Like many brand management professionals, you...

ORM is a relatively new concept. It’s based on enhancing trust and credibility. Long before Google and social media brought everything...

Fake reviews are like fake news but on a smaller scale 

Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own...

Most people stay on a blog post for less than a minute. Follow these steps to create a blog post that checks all the boxes. The...

The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are...

What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about...

There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content...

Wondering how to get a Wikipedia article? Notability is a key trait Wikipedia uses to determine whether a topic or subject is worthy enough...

The complete overview and checklist Corporate reputation is a complex and multifaceted asset that should be addressed with dedication and...

Highlights: Making your own Wikipedia article is tougher than it looks. The Internet is replete with articles that say creating a Wikipedia...

Many vandalized Wikipedia articles about a person make the article's subject want to correct inaccuracies or outright lies. But editing...

There are many free online encyclopedias to fit different needs and you may have more choices than you expected. Here is a list of seven...

A percentage of your company’s value can be attributed to your corporate reputation. In 2019, corporate reputation was responsible for...

Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build...

Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be...

Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis. Every...

Corporate reputation is formed by various factors that shift public opinion over time. These factors include search engine results, news...

What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and...

The world’s most admired companies based on a nine-point ranking system Fortune Magazine has another well-respected, powerful list: ...

The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know...

As a client, you need to understand what your SEO provider is doing in an objective way. This article outlines the types of things you...

We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation. Your company’s...

Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both...

CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses....

Key Takeaways:

Imagine for a minute that there was an easy-to-understand metric that told you:

You may want to know how to create a Wiki article for your company, but if you can't (most companies can't), consider a WikiData article...

Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia article. But those edits can be positive, negative, or neutral. If your...

Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms. Every public action,...

Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask...

Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion...

Want to get a Wikipedia page? Here's the secret: Notability. You either have it, or you create it. The guidelines in this article will help...

A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here's why.   ...

The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting and gain the acceptance or compliance of...

Google can be weaponized. Sometimes by accident, other times on purpose. Today’s online reputation management is a type of information...

Google will de-index (remove) some online content It may be possible to remove a web page or site from Google search results. But there's...

When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious...

Let's get this out of the way first: Reputation X doesn't do fake reviews. Really. But the question of fake Yelp reviews does come up quite...

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the...

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know...

This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes...

Reputation management is the process of shaping and influencing the public perception of an individual, company, or brand. There are...

Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on...

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a...

A digital footprint is the trail of data that you intentionally or unintentionally leave behind while using the internet. This includes...

    Whether you realize it or not, impression management plays a huge role in personal branding, business success and everyday life. After...

How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited...

How do you get something removed from Google search? Negative Google search results can sometimes be removed from the search engine or at...

As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment...

Welcome to the online brand guide. 

Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments,...

Summary Come out of the pandemic stronger than ever Idled non-technical employees can help improve your SEO Here are 8 things non-technical...

Reputation is key to success for landlords and property managers. Studies show that 89% of renters visit review sites and use the reviews...

Even during the "Great Resignation" people want to work for a company with good reputation. The strongest job candidates are looking for...

A good reputation is worth a lot more than you might realize. Not only is having a good online reputation linked to higher trust in your...

Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach...

Strong search results can stave off negative online content by making it more difficult for the negative content to rank in your branded...

Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned...

It happens. Someone published negative content about yourself or your brand. Believe it or not, there are ways to get this content removed....

What is more important? Who you are or who people think you are? How closely are your character and reputation really connected? Is one...

An SEO press release often ranks well quickly for reputation management purposes, but sometimes fades with time as the timeliness of the...

They really are watching you. Whether you realize it or not, everything you do has an impact on your online reputation. Google is quietly...

The first thing to know about writing content for search engines is that you shouldn't specifically write for search engines. You should...

In 2022, a positive online reputation should be the goal of every individual or business. Even as we emerge from the pandemic, we continue...

Schema markup can improve your search engine profile Schema markup tells search engines a lot of important things. They are optional, but...

Sometimes you have to get the SEO ball rolling to improve search rankings. To get things started, consider a basic link and social media...

A single negative review can cause your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors...

Online reviews have become an essential part of the decision-making process for consumers, with nine out of ten people consulting review...

We are often asked what SEO tools we use. Here is a partial list of third-party SEO tools we use at Reputation X. Search Engine...

Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying...

Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone...

People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the...

Every online reputation management campaign includes a lot of brainstorming. We think about which websites to build, which web content to...

A content suppression campaign works to reduce the visibility of negative articles that appear in search results. Many people ask how this...

There are many types of anchor text. When spotting "unnatural" anchors (and trying to avoid them), always strive for diversity. Put another...

Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and...

What constitutes right and wrong behavior for online reputation management and public relations companies? It's similar to how ethics in...

You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid...

Using "related searches" for a reputation management campaign may provide short-term improvement, but cause long-term problems by...

Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to...

There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The...

Every additional 1-star improvement can increase business by 9%. Think about that.  If you are in business, chances are one of your main...

Can you make a web page disappear from search results? Yes, if you have access to it. You can make Google ignore a web page, making it...

Online reputation is like a credit report everyone can see. Whether you are a movie star or an investment banker, your online reputation...

Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up...

It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant...

These nine tried and true methods will increase the probability that your content will rank better without SEO. Just because you write...

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation...