The online reputation management blog

What is digital PR?

Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order...

How Reputation Firms Cheat

Highlights Most reputation management tactics are ethical because they seek to manage the available information about a company without...

What is reputation?

What is reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service....

What are gated reviews?

Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand,...

Can reputation be insured?

Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...

Reputation and sentiment analysis

Sentiment analysis uses natural language processing (NLP) to identify and quantify the sentiment of text, video, or images at scale. It is...

Review management strategies

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow,...

Reverse Wikipedia Strategy

What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what...

What is Right to be Forgotten?

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen it won't help. If you live...

Content Housekeeping Plan

Content on your website gets stale. This is the plan we use to keep it fresh. The first step includes creating your blog post (step 1). We...

How Google and Bing Work

The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like...

What is reputation PR?

Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own...

What is a personal brand?

What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about...

Real world Wikipedia editing

Highlights: Making your own Wikipedia page is tougher than it looks. The Internet is replete with articles that say creating a Wikipedia...

What is Corporate Reputation?

According to Andrew Lester of FreshBusinessThinking.com, “A company’s corporate reputation is the sum of all the views and beliefs held...

What is an influencer?

Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion...

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What is propaganda? 

The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting and gain the acceptance or compliance of...

What is Personal Branding?

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the...

What Is Reputation Management?

Reputation management is the effort to influence what and how stakeholders think of a brand or person. To a large extent, reputation...

What is a digital footprint? 

Definition A digital footprint is the trail of data, intentional and unintentional, that you leave behind while surfing the internet. What...

What is impression management?

    Whether you realize it or not, impression management plays a huge role in personal branding, business success and everyday life. After...

How Sentiment is Measured Online

How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited...

sentiment analysis

What is sentiment analysis?

As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment...

yelling about reputation marketing

What is reputation marketing?

Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments,...

Reputation vs. Character

What is more important? Who you are or who people think you are? How closely are your character and reputation really connected? Is one...

SEO tools we use

We are often asked what SEO tools we use. Here is a partial list of third-party SEO tools we use at Reputation X. Search Engine...

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How to block Archive.org?

There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The...

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What is Reputation Capital?

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation...

brand-building

Components of a brand

It's crucial for any brand to be perceived as reputable. But what makes an online brand reputable in todays online environment? This is an...

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Measuring Corporate Sentiment

Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that...

Are Yelp reviews reliable?

The success or failure of your business can hinge on its online reviews. But more and more people are asking themselves if online reviews...


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