The online reputation management blog

Conduct in-depth research on your target audience and market landscape to inform strategic brand positioning and identity. Rally leadership...

Wikipedia has a major influence on a company's online reputation due to its ubiquity and perceived reliability as an information source....

Search Engine Optimization (SEO) is a powerful tool that helps online reputation management campaigns promote positive content and demote...

There’s one constant in digital marketing: It never stops changing. What worked two years ago has likely lost any impact today.

Unwelcome and illegitimate edits to another person's user page on Wikipedia are considered vandalism. Administrators on Wikipedia have the...

You can use these templates when contacting the author of online content like blog posts, articles, or videos to request their removal. You...

Summary Today, reputation is everything. Reputation is the invisible currency that shapes our interactions, both online and offline. It can...

Wikipedia is highly visible in search results. It is often in the second position of Google results for major brands. Wikipedias' high...

Businesses come and go. But your personal name, that’s another matter altogether.

In the technology world, there’s a saying: no one knows you’re a dog on the Internet. We use this saying in security to make the point that...

If we were to define one thing that the Internet did to the world, it’s this: The Internet turned every person into a public figure.

Establishing credibility is no longer just about having a quality product or service – it’s about how effectively you communicate this to...

Archive.org will remove your website content from their system – which is good since it is your content, and you should have that right....

Introduction to Online Reputation Management This article is a summary of online reputation management. It touches upon all major aspects...

Understanding how to assess this reputation is one of the first steps toward a strong and positive online brand. This article explores key...

Online reviews and feedback have emerged as a way for businesses to understand consumer sentiment in almost real-time. But to get the most...

People tweet about 6,000 times per second. There are over 350 million users on "X" (formerly Twitter) and over a billion on TikTok. Social...

Reputation affects people differently than businesses. is not just about how people perceive you; it's a reflection of who you are and what...

The importance of reputation for businesses is difficult to overstate. This article points out key factors that contribute to both positive...

The concept of reputation extends beyond face-to-face interactions. Online reputation, the perception people have of a person or a brand...

Historically, reputation has been a word-of-mouth affair. In the last century or so print, TV, and radio, have played a part. But the...

Why do people see different search results than others? There are a number of reasons why search results appear differently to people. Here...

Google’s quality guidelines have been changing over the years, but few brands have been keeping up.

As a business executive, you know you're going to be Googled. So mastering your online reputation is crucial for success. Here are 25...

How do you convert traffic into sales? From various studies, only about 1%-5% of your site visitors will convert, at best. How to do better...

In the world of business, reputation is everything. And in today’s digital age, your online reputation can make or break your business....

Wikipedia is on the first page of Google search results more than 50% of the time. Wikipedia articles have an accuracy rate of 80 percent...

Reputation transfer refers to the phenomenon where the reputation, credibility, or goodwill associated with one entity (such as a person,...

In an ideal world, Wikipedia would be bias-free. Instead, we live in this world. Bias is a systematic deviation from objectivity, fairness,...

Like all other social platforms, Facebook prioritizes the types of content that drive engagement. It promotes pages that encourage...

A niche industry has sprung up around what is referred to as "reputation laundering." A growing number of PR firms, ad agencies, lobbyists,...

Are you interested in contributing to the wealth of human knowledge by updating Wikipedia articles? Whether you're an expert in a...

Overview

We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands...

The Internet has given us lots of opportunities to sell your services. We are lucky to be living in the Internet era!

Apologize, fight back, or lie low. That's the question when a PR crisis occurs. Many say you should be totally transparent all the time,...

To run a successful small business that thrives in the modern market, you must prepare for anything. Assuming that the economy will remain...

When it comes to business, a company builds value in many different ways. The most obvious is from profits and physical holdings. These can...

Reverse engineering Google’s search results is next to impossible: There are too many signals in play, and we don’t know all of them. And...

The blue verification checkmark is one of the most sought after things about social media. It can be a valuable tool in brand management,...

When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what...

What makes a good professional biography A professional biography, also known as a "bio" or "professional profile," is a document that...

A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start...

When it comes to promoting yourself in the work world, LinkedIn is one of the most powerful social media tools available. So how do you use...

A crisis is always going to be unique based upon the actual situation, but there are ways businesses can be prepared and skillfully...

This brief guide illustrates how to develop an executive biography page on a corporate website that ranks well in search engines.

An executive biography website offers a unique platform to engineer an executive's brand. It serves as the digital epicenter, showcasing...

In any reputation management campaign, getting positive content to rise in search results is the name of the game. But to increase the...

There are many benefits to starting a blog. Blogs allow you to attract new customers through informational search queries. They let you...

Branding yourself may seem daunting, but if you break it down into steps improving your personal brand becomes far more manageable. These...

Instagram reels aren’t all hype. These 15-30 second videos are best known for garnering engagement, which is the #1 metric for success on...

One of the best ways to find customers and expand your business is through review and directory sites. It's also how you grow your online...

It's a company's worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee...

What makes business blogging such a good idea?

Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher...

Link-building campaigns are a key tenant of every successful SEO strategy. To build authority and earn the respect of search engines, your...

Over the last few decades, the business world has seen a shift in the way people measure the performance of a company. Instead of simply...

More than ever, consumers expect companies and brands to take a stand on environmental issues. They want companies to have sustainable...

Reputation management involves improving your brand-driven search result pages, i.e. making sure people searching for your (or your...

No matter the size of your business, there will most likely come a time when you will need to know how to handle a PR crisis. Sometimes the...

Have you ever wondered by a certain search result moves "up" in search? Here's how to find out why a search result has risen in Google or...

Wise Words on Reputation Wisdom is everywhere, especially when it comes to how to build your reputation. Whether it's in your personal life...

Heatmaps allow marketers to see where their users spend time on a page. Heatmaps are becoming increasingly important in the world of...

The Internet has empowered us to sell globally and work from anywhere worldwide. But digital transformation does come with one big risk:...

Use Post Insights in Instagram Business and other analytic tools to analyze the performance of Instagram hashtags, avoid irrelevance and...

The Digital Millennium Copyright Act (DMCA) is a United States copyright law that significantly limits the liability of online service...

No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of...

Thousands of content pieces are published across the web every day. Each piece is created to give client brands a powerful and effective...

Today, having a positive online reputation has become an integral part of our life. Online reputation refers to how a person perceives you...

Google is constantly developing new features that ensure better user experiences. One of these features is the Google featured snippets,...

Psychologist Robert Cialdini developed the Six Principles of Persuasion, which are widely influential in marketing, sales, negotiation, and...

A social media crisis can happen to any brand, including big or small industries, local businesses, and even individuals.

Images can be duplicated and marketing tactics can be copied, but your stories are yours.

A PR crisis can be your business’s worst nightmare. It can break or even kill your business, and it might take years to recover from the...

Building a reputation takes time and effort.

Imagine getting purchase satisfaction instead of leaving bad reviews for a company in the hope that they'll respond by giving your money...

One of the quickest ways to sink your SEO efforts is to plagiarize content. While it may be tempting to copy and paste bits and pieces of...

Historically, Instagram doesn’t like people leaving the platform by clicking links, therefore, there are so few places where you can put a...

Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline:

The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good...

Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years, and enjoy...

Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request to remove...

Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid...

Highlights Creating a Wikipedia editor account unlocks more opportunities to increase your influence on the online encyclopedia. Benefits...

Most PR content does not perform well in search results. This article will help fix that problem. Reputation X does not call up the New...

The use of social media can provide several benefits to businesses, such as generating leads, increasing brand awareness, and providing...

Wikipedia dominates search results and offers a quick reference point for a wide variety of information, but its user-generated editing...

Monitoring your direct competitors is a key part of any marketing strategy.

Cybersecurity now is at the forefront of major political and economical scandals, since our technological era is prone to cyberattacks and...

The risk of reputational damage is almost unavoidable for anyone or any company in the public domain. Even for the most renowned...

As technology is disrupting the way we live, our searching behaviors and capabilities are changing as well.

Would you like to create more useful and better-structured content? Any writer would readily reply “Yes” to that. Then here’s the most...

A brand is a certain image of your company that sets customers’ expectations for the experience. It feels like every company wants to be a...

Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may...

Wikipedia develops at a rate of 1.9 edits per second. English Wikipedia alone includes more than 6 million articles and averages nearly 600...

Key insights Wikipedia has its own culture. Knowing the jargon will help you navigate the online encyclopedia. There are terms in different...

Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order...

Tracking down who is defaming you online isn’t always easy, but some tips and tricks can help. The key is using tools and strategies to...

Highlights Most reputation management tactics are ethical because they seek to manage the available information about a company without...

There are many services that track changes in search engine algorithms. Most track Google, and some track Bing and Google or other search...

Key takeaways Wikipedia will delete a page for a variety of reasons - mainly due to a lack of notability You partly control the odds of...

In most cases, executive reputation is viewed through the online lens. Companies like Google most often curate that lens through search or...

Wikipedia shows up as the No. 1 search result on more than 56% of all Google searches and appears on page one of 99% of all searches. Part...

Reputation is people's general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or...

Highlights: Google’s guide for online reputation management is overly simple (just three steps) and makes it sound like controlling what is...

Highlights: Anyone can edit Wikipedia, but that doesn’t mean you should. Wikipedia doesn't want spammers to make non-useful edits, so they...

Key takeaways What Wikipedia says about you matters a lot Despite the setup of Wikipedia as an open-source program, not just anyone can...

Highlights: Improve your personal brand online by paying attention to what Google reveals about similar people. Online content gaps are...

People try to exploit Wikipedia’s open editing policy to add false information, but the online encyclopedia has tools and volunteer teams...

Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand,...

With a vast majority of interactions and evaluations happening online, managing one's reputation has never been more critical. It's not...

The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct,...

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren...

Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs...

Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate...

Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...

Tools used in reputation management campaigns There are four types of tools used for reputation management. They are:

Online reputation holds paramount significance in the digital age. Understanding how your brand is perceived is crucial for devising...

Sentiment analysis, often powered by natural language processing (NLP) and artificial intelligence (AI), is a computational method used to...

Measuring the impact of brand reputation Measuring the value of the reputation of a brand is important yet challenging. Brand reputation is...

Highlights A website that represents an individual in a professional context is a crucial reputation element Your professional personal...

Here is a list of basic things to do when setting up a new Wordpress blog so that it performs well in search results. This assumes you've...

Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment,...

One incredibly effective method for making sure good search results outperform bad ones is to produce and share really good content (learn...

Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service...

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow,...

90% of the traffic your articles draw will be because of the headline - not the content that follows. This is because few will see the...

What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what...

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won't help. If you...

We optimize a lot of websites for our clients. We get asked the question "how do I make sure my website ranks in Google". This blog post is...

Overview Executive reputation is often improved by creating a strong executive biography page either on the executive's own site or as a...

Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber...

In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately,...

What is the Digital Millennium Copyright Act? Passed in 1998, the Digital Millennium Copyright Act (DMCA) is a federal law designed to...

Strategies to remove negative search results Just about every company has something they’d like to take off the Internet. What if you could...

Defamation is the act of making untrue statements about another that damages his or her reputation There are two types of defamation Libel:...

How Google Knowledge Panel can be changed Google Knowledge Panel pulls information from many sources. It can be changed to some degree....

We wanted to know what cheap reputation companies do. So we did a little research... In an effort to better understand certain aspects of...

The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who...

In reputation management, you can repair an online reputation by deleting online content, de-indexing it from search engines, or pushing it...

Nowadays, bringing new users to your website isn’t enough. If they leave before performing some desired action, your efforts are wasted. If...

It can be challenging to find the best online reputation management company for your needs. This article explores the things you should...

Content on your website gets stale. This is the plan we use to keep it fresh. The first step includes creating your blog post (step 1). We...

A breakdown of rates and services from five industry leaders in the online reputation management industry. Article Highlights The cost of...

Reputation management is crucial for businesses: 63% of a company's value is based on its reputation. Online reputation management (ORM)...

This article is about reputation management for websites. Looking for a tool to check the reputation of a website? Click here. Most...

Both Google and Bing are search engines that allow users to search the internet for a wide variety of information, including web pages,...

Most people have no idea how a net reputation campaign works. This lack of knowledge is frequently leveraged by shady reputation firms....

Online reputation statistics change regularly. This guide was last updated in May 2023. Like many brand management professionals, you might...

ORM is a relatively new concept. It’s based on enhancing trust and credibility. Long before Google and social media brought everything...

Fake reviews are like fake news but on a smaller scale (Almost) everybody knows that you can’t believe everything you read on the Internet...

Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own...

Most people stay on a blog post for less than a minute. Follow these steps to create a blog post that checks all the boxes. We use...

The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are...

What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about...

There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content...

Summary To create a Wikipedia page, a subject must meet notability guidelines. Notability differs from popularity. Notability means...

Corporate Reputation Strategy: Overview and Checklist Corporate reputation is an asset that requires careful attention and dedicated...

Highlights: Making your own Wikipedia article is tougher than it looks. The Internet is replete with articles that say creating a Wikipedia...

Many vandalized Wikipedia articles about a person make the article's subject want to correct inaccuracies or outright lies. But editing...

There are many free online encyclopedias to fit different needs, and you may have more choices than you expected. Here is a list of seven...

A percentage of your company’s value can be attributed to your corporate reputation. In 2019, corporate reputation was responsible for...

Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build...

Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be...

Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis. Every...

Corporate reputation is formed by various factors that shift public opinion over time. These factors include: Search engine results News...

What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and...

The world’s most admired companies based on a nine-point ranking system Fortune Magazine has another well-respected, powerful list:...

The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know...

As a client, you need to understand what your SEO provider is doing in an objective way. This article outlines the types of things you...

We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation. A company’s...

Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both...

CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses....

Key Takeaways:

Imagine for a minute that there was an easy-to-understand metric that told you:

You may want to know how to create a Wiki article for your company, but if you can't (most companies can't), consider a WikiData article...

Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia article. But those edits can be positive, negative, or neutral. If your...

Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms. Every public action,...

Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask...

Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion...

Want to know how to create a Wikipedia page? The most important thing for the subject to have is notability. The subject of the article...

A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here's why....

The subtle (and not-so-subtle) art of influence increasingly molds our thoughts, beliefs, and actions. Propaganda, a term often shrouded in...

Google can be weaponized. Sometimes by accident, other times on purpose. Today’s online reputation management is a type of information...

Google will usually remove sexually explicit photos or videos that are distributed without consent for harassment purposes - in our...

When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious...

Review management is a large part of local business reputation management. We are often asked to improve reviews for a business by savvy...

When people hear personal branding, their first thought might be that it's purely the realm of celebrities and influencers. However, the...

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know...

This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes...

Table of Contents Introduction Understanding Reputation Management Types of Reputation Management The Importance of Reputation Management...

Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to...

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a...

A digital footprint is the trail of data that you intentionally or unintentionally leave behind while using the internet. This includes...

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After...

How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited...

As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment...

Welcome to the online brand guide.

Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments,...

Summary Idled non-technical employees can help improve your SEO Here are eight things non-technical people can do to improve Google results...