The Online Reputation Management Blog

Brianne Schaer

6 min read

Reputation Management Roundup - October 2021

In this article: About half of business listings include inaccurate information, Apple and Microsoft are both looking into more ad control technology, a new search engine is on the rise in Europe, and Google is treating search result titles differently. 

Here's a roundup of what's changed:

11 min read

Get Sued for Leaving Negative Reviews? Maybe.

Can customers be sued for leaving negative reviews

Highlights

  • A business can sue if an online review is untruthful, libelous, slanderous, defames character, intentionally interferes with business expectancy, violates privacy rights, or breaches a contract.
  • A lawsuit is usually not usually the preferred course of action when dealing with negative reviews.
  • In most cases, online reviewers are protected as long as their statements are truthful. In fact, in the US, most states have laws that make it illegal for businesses to interfere with or manipulate online reviews.

It's the golden era of online reviews. No one is spared from the judgment of strangers anymore. If you're a business owner, you might cringe at that idea – and then wonder how to change it. Spoiler alert: suing the reviewer is usually not the best course of action. 

Sections

9 min read

27 Websites to improve executive reputation

In most cases executive reputation is viewed through the online lens. That lens is most often curated by companies like Google in the form of search or social results. When someone researches an executive or company the search results tell that persons story. In order to control one's online reputation there are certain relevant topic-specific sites that tend to rank better than others for executives. 

6 min read

What are gated reviews?

Reviews matter. They make your business more credible and directly impact revenue. No matter if you're a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business.

This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed a record-breaking 44.4% between April and June 2020. Now, more than $1 in every $5 spent on retail purchases comes from online orders. As more people continue to shop online, they’re also reading online reviews to decide where to spend their money. 

21 min read

How to create the ideally structured blog post

Most people stay on a blog post for less than a minute.

Follow these steps to create a blog post that checks all the boxes. The illustration below outlines the parts of a blog and how to treat each one. Each letter calls out a section below you can refer to, as well as resources that should help you create the "ideally structured" blog post or article according to many experts. This certainly isn't the only way to do it, but one of the best.

9 min read

What factors influence reputation?

Corporate reputation is formed by various factors that shift public opinion over time. These factors include search engine results, news coverage, social media posts, reviews, and other public comments. Reputation work is essential whether you are currently in good standing or have suffered a blow. Irrespective of the activity that may have led to poor public opinion, it is essential that corporate reputation is protected to keep up with the pace of modern life.

9 min read

What is propaganda? 

Fake news live image

The goal of any propaganda is to create a false sense of legitimacy for the agenda it is promoting, and to gain the acceptance or compliance of its audience. It’s an age-old concept that has been used by some of the most powerful movements and most influential leaders.

Propaganda is a persuasive technique used to manipulate or influence individuals to adopt a particular opinion or belief. It is not limited to a single medium and can be found in artwork, films, speeches, music, memes, and more.

9 min read

What is online identity management?

identity management

Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity. 

5 min read

What is impression management?

Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while downplaying negative ones.

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked and successful don’t we?

10 min read

What is sentiment analysis?

sentiment analysis

As the term "sentiment analysis" suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence or entity feature / aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity sentiment classification, however, has even more advanced possibilities. For example, it can assign emotional states to texts such as "angry", "sad", and "happy".

Sentiment analysis provides insights into the opinions and emotions that people express about your brand, product, or service online. It uses natural language processing (NLP) and machine learning to quickly identify the tone of text, video, or images, which can help brands to identify and react to negative reviews, articles, or other mentions.

9 min read

What is reputation marketing?

yelling about reputation marketing

Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online, and to use that understanding to improve your brand and overall online reputation.

6 min read

Brands with a great reputation attract the best candidates

How to attract better candidates through reputation marketing

Even during the "Great Resignation" people want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?

6 min read

Is reputation marketing worth the money?

A good reputation is worth a lot more than you might realize.

Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.

7 min read

Character vs. reputation - which is more important?

What is more important? Who you are or who people think you are?

How closely are your character and reputation really connected? Is one more important than the other? Let’s look at what character and reputation are individually, and how they can work together to bring you success.

  • Your character and your reputation should align with one another

  • Reputation is an outward expression of your character

  • Character is the foundation of your reputation

  • Both are necessary to maintain a positive online reputation

8 min read

How to improve your reputation

They really are watching you.

Whether you realize it or not, everything you do has an impact on your online reputation. Google is quietly working in the background to compile and rank what is said about you online. This includes reviews on websites like Yelp and TripAdvisor, blog posts, and social media mentions. You can control some of these things, like blog posts made on your own website. But, largely, Google’s judgment and your online reputation are out of your control.

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