9 min read
By Brianne Schaer on
4/9/20 4:40 PM
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online, and to use that understanding to improve your brand and overall online reputation.
TOPICS:
Reputation Marketing
Review Management
Business Reputation Repair
6 min read
By Brianne Schaer on
3/30/20 3:56 PM
Even during the "Great Resignation" people want to work for a company with good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with their own?
TOPICS:
Business Reputation Repair
Reputation Management
Online Reputation Management Services
6 min read
By Brianne Schaer on
3/27/20 6:14 PM
A good reputation is worth a lot more than you might realize.
Not only is having a good online reputation linked to higher trust in your brand, increased profits, and better talent, but it also improves marketing efforts. This blog will focus on the link between a positive corporate reputation and lower marketing costs.
TOPICS:
Reputation Management Cost
Reputation Marketing
Business Reputation Repair
Reputation Management
Online Reputation Management Services
8 min read
By Brianne Schaer on
3/3/20 9:46 AM
They really are watching you.
Whether you realize it or not, everything you do has an impact on your online reputation. Google is quietly working in the background to compile and rank what is said about you online. This includes reviews on websites like Yelp and TripAdvisor, blog posts, and social media mentions. You can control some of these things, like blog posts made on your own website. But, largely, Google’s judgment and your online reputation are out of your control.
TOPICS:
Reputation Marketing
Social Media Marketing
Online Reputation Management Services
7 min read
By Brianne Schaer on
2/24/20 12:30 PM
A positive online reputation should be every individual or business’s goal in 2021. As we continue to deal with consequences stemming from the pandemic, the stakes are higher and your online reputation will either encourage customers to choose your business or drive them away.
An online reputation can be defined as the way that a person or business is perceived based on the information that appears about them online. Hopefully, that information is positive. If it’s not, then it’s time to put in some work to clean up your search results and start your journey to maintaining a positive online reputation and reaping the benefits that come with it.
TOPICS:
Reputation Management
Online Reputation Management Services
7 min read
By Brianne Schaer on
11/5/19 5:08 PM
Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that will shed light on to what degree your products or services perform in search results and commercially. To top it off, you'll have a better chance to avoid a crisis or controversy by catching it in its early stages before it has a chance to get out of control.
TOPICS:
Review Management
8 min read
By Brianne Schaer on
9/16/19 6:34 PM
Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.
Sometimes the actions that other people take can affect your own reputation in serious ways.
- What do you do when someone with the same name as you is involved in a scandal?
- How do you distinguish yourself if you have a very common name?
- What tools can you use to monitor what is being said about your name online?
TOPICS:
Online Reputation Repair
Business Reputation Repair
Personal Branding
Online Reputation Management Services
11 min read
By Brianne Schaer on
9/10/19 3:27 PM
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.
TOPICS:
Reputation Marketing
Social Media Marketing
Business Reputation Repair
Online Reputation Management Services
8 min read
By Brianne Schaer on
8/7/19 1:07 PM
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.
TOPICS:
Review Management
Business Reputation Repair
Online Reputation Management Services
19 min read
By Brianne Schaer on
7/26/19 3:33 PM
You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more time promoting your posts than you spend actually writing them. Here are the main points:
TOPICS:
Reputation Marketing
11 min read
By Brianne Schaer on
6/24/19 5:06 PM
Just like we measure the revenue and turnover rates for a business, its corporate reputation is equally as important, yet more difficult to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.
TOPICS:
Corporate Reputation
Business Reputation Repair
Reputation Management
12 min read
By Brianne Schaer on
6/3/19 5:03 PM
Every additional 1-star improvement can increase business by 9%. Think about that.
If you are in business, chances are one of your main sources of business is from your review and star-rating websites.
By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. But the work doesn’t end there. You must continue to manage your business reviews to make sure qualified (real) customers are leaving reviews, the positive reviews outnumber the negative ones, and that any issues are being addressed so that lower star ratings don't appear as often.
An easy way to do this is to put a review management plan into action. You can use tools to do this yourself, or have an agency do it for you.
TOPICS:
Review Management
Business Reputation Repair
Online Reputation Management Services
9 min read
By Brianne Schaer on
5/3/19 8:05 AM
Online reputation is like a credit report everyone can see.
Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.
TOPICS:
Personal Branding
Reputation Management
12 min read
By Brianne Schaer on
4/13/19 4:24 PM
It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed.
- Understanding the anatomy of a search result page can help you create content that entices people to click your link.
- Structure, organize, and promote your content effectively to rank high in SERPs.
- Update and refresh content to keep it relevant.
In this article
TOPICS:
Reputation Marketing
Reputation Management
9 min read
By Brianne Schaer on
4/2/19 10:15 AM
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.
- A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
- Businesses with a strong reputation capital can overcome a crisis easier and faster than those with negative reputations.
- Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.
TOPICS:
Business Reputation Repair
Online Reputation Management Services