6 min read
Every additional 1-star improvement can increase business 9%. Think about that.
If you are in business, chances are one of your main sources of business is from your review and star-rating websites.
By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd. But the work doesn’t end there. You must continue to manage your business reviews to make sure qualified (real) customers are leaving reviews, the positive reviews out number the negative ones, and that any issues are being addressed so that lower star-ratings don't appear as often.
An easy way to do this is to put a review management plan into action. You can use tools to do this yourself, or have an agency do it for you.
6 min read
Online reputation is like a credit report everyone can see.
Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.
10 min read
It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed.
- Understanding the anatomy of a search result page can help you create content that entices people to click your link.
- Structure, organize, and promote your content effectively to rank high in SERPs.
- Update and refresh content to keep it relevant.
8 min read
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.
- A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
- Businesses with a strong reputation capital can overcome a crisis easier and faster than those with negative reputations.
- Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.