18 min read
What is reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service.
In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever before. It’s surprisingly easy to neglect, abuse, reject, or even intentionally shred someones' reputation. Reputations, whether corporate or personal, can be difficult to build, sustain, and protect. Reputation damage can happen in minutes, doesn't need to be based on fact, and the blast radius of a reputation scandal can circle the globe within hours.
Also check out the article What is Reputation Management?
And although reputational scandal is at an all time high, the concept of reputation is largely misunderstood.
15 min read
Reputation management strategy is part of brand building, and it's so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess let alone fix. And when it comes right down to the exact techniques to repair a reputation, many CMOs, publicists, or executives are downright confused about it.
14 min read
Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food and made your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you.
A reputation crisis can happen unexpectedly and can be a difficult thing to overcome, but it is possible to repair your reputation. Although a damaged corporate reputation may seem impossible to reverse, the journey to rebuild it can be summarized in a few key steps:
15 min read
Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures.
A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses right off the map. And yet people still believe it.
15 min read
Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree.
The truth? Your CEO is innocent.
But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions are intent on vilifying a corporate leader, weaving tales of oversized yachts funded with ill-gotten gain.