The Reputation Management Blog

Erica Sunarjo

Erica Sunarjo is a freelance writer whose work has appeared on many outlets. In her spare time, she works with animal rescue organizations and keeps up her musical talent as a keyboardist with a local band.

3 min read

Translation vs. localization: How to manage your brand globally

Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand forcing you to better know the audience you are marketing to worldwide. Anybody, anywhere can hit the Google search bar and find information about your business. What they find will influence whether they become fans of your brand or write you off entirely.