The Reputation Management Blog

Gregory Heilers

8 min read

How Brands Shouldn't Deal With Scandal

privacy-surprise

Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first word that enters your mind is “stressed,” that’d be an understatement. A serious CEO scandal can mean the ruin of the reputation of an entire company, not just those at the top.