30 min read
By Kent Campbell on
1/1/21 4:07 PM
Online reputation statistics change regularly. This guide was last updated January, 2021.
If you’re like many brand management professionals you might lie awake at night wondering when the next emergency will upset your well laid plans - take for instance COVID-19. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little online reputation marketing knowledge can go a long way. These facts and statistics should help.
TOPICS:
Online Reputation Management (ORM)
Social Media Marketing
15 min read
By Kent Campbell on
6/23/20 12:12 PM
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster.
TOPICS:
Personal Reputation Management
SEO Reputation Management
Online Marketing Best Practices
18 min read
By Kent Campbell on
6/2/20 10:07 AM
Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are reputation is whom other people think you are, and today reputation is based mainly on what artificial intelligence systems like Google portray about you rather than the first-person experience.
Reputation management goes by a variety of names — online reputation management (ORM), internet reputation management, impression management, rep management, brand perception. Whatever you call it, the goal is to shape public perception about a person or business.
This blog post will answer some of the most common questions regarding reputation management.
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
Wikipedia
11 min read
By Kent Campbell on
4/8/20 9:34 AM
Summary
- Come out of the pandemic stronger than ever
- Idled non-technical employees can help improve your SEO
- Here are 8 things non-technical people can do to improve Google results
- Resources for further learning are included
We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.
TOPICS:
Business Reputation Management
7 min read
By Kent Campbell on
12/3/19 11:29 AM
Welcome to Reputation Experiment #142
Sometimes you have to get the SEO ball rolling in order to improve search rankings. To get things started, consider a basic link and social media structure. Done correctly, it will attract organic links and shares on it's own without the need to buy links or engage in nefarious activities. While there are many, a classic link building pattern to prime content includes:
TOPICS:
SEO Reputation Management
Social Media Marketing
7 min read
By Kent Campbell on
7/21/19 9:52 AM
Originally published on 21 July 2019
Using "related searches" for a reputation management campaign may provide short-term improvement, but cause long-term problems by associating a client's brand with a negative query. Here's how to avoid that.
TOPICS:
Online Marketing Best Practices
8 min read
By Kent Campbell on
6/4/19 10:31 AM
There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The Wayback Machine" from scraping your site. This is the most accurate information we can find about it as of this writing. Spoiler alert: Internet Archive did remove our site once we asked, but the robots.txt method did not work.
TOPICS:
Online Marketing Best Practices
6 min read
By Kent Campbell on
5/23/19 10:28 PM
Can you make a web page disappear from search results? Yes, if you have access to it.
You can make Google ignore a web page, making it "disappear" from search results, by adding a "noindex"meta tag to the HTML code of a single web page on your site.
If you don't have access to the site, someone does. The trick is getting them to do it. That's where negotiation for reputation repair may come in handy.
When Google crawls the page with the noindex tag on it the search engine will delete the page from search results. This method only works if you control the website and have access to the HTML code of a page.
TOPICS:
Online Reputation Repair
10 min read
By Kent Campbell on
4/9/19 9:49 AM
Just because you write something doesn't mean it will rank well or be visible in search results. How an article is structured can make all the difference. This article outlines how to create an article people will appreciate, and search engines will reward with higher visibility.
- Publish on the right website
- Choose the right title
- Technical and psychological/clickbait headlines
- The Description gets people to click
- The first paragraph is important
- Page length advice
- Bullets and numbered lists (like this one)
- How rich media increases dwell-time
- Add "schema" to your HTML to get rich results in Google and Bing
TOPICS:
Search Engine Content Marketing
Reputation PR
SEO Reputation Management
12 min read
By Kent Campbell on
1/5/19 5:27 PM
If you're here, you probably know exactly why reputation's such a big deal today. You want your personal or your company reputation to have access to the best opportunities, and a bad reputation can prevent that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base.
Your reputation is the single-most important aspect of your business. It affects everything from the number of followers on social media to your overall business revenue. Here are just a few other benefits of a good reputation:
- More business opportunities
- A better selection of prospective employees
- Higher company value
- Lower marketing costs
TOPICS:
Reputation PR
Online Reputation Management (ORM)
Reputation Protection
5 min read
By Kent Campbell on
12/23/18 11:53 AM
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of superior value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral. Spammy, low-quality SEO can have a quick effect, but it tends to rapidly off again and will more often than not make things worse.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
6 min read
By Kent Campbell on
12/23/18 9:48 AM
Are some PR agencies evil?
Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.
TOPICS:
Reputation PR
Business Reputation Management
9 min read
By Kent Campbell on
10/5/18 4:22 PM
Want to remove images from Google? Sometimes negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and they must be removed by the publisher. Google will remove some images from search results under certain circumstances, but it is rare. Here's what to do when an image cannot be removed from the source or from search results.
TOPICS:
Online Reputation Management (ORM)
5 min read
By Kent Campbell on
9/22/18 6:19 PM
Up to 90% of business leads research a brand online prior to a buying decision.
Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there are two negatives in search results, the losses can double. When three negative things are seen in search results the losses can mount to almost 60%.
TOPICS:
Online Reputation Management (ORM)
11 min read
By Kent Campbell on
9/10/18 10:05 AM
Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.
TOPICS:
Business Reputation Management
13 min read
By Kent Campbell on
7/26/18 3:37 PM
There’s a reason why the National Enquirer, The Sun, Daily Star, and US Weekly publish content that is all about scandalous behavior. We all love a good fall from grace story (unless it's happening to us), a red hot gossip drop, or a celebrity rumor. And when personal reputations start blowing up like Philadelphia on the 4th of July, we are tapping and swiping our devices to get the latest, juicy tell-all details.
You may not end up on the cover of US Weekly, but you nonetheless have a reputation. And that reputation needs to be managed.
TOPICS:
Personal Reputation Management
13 min read
By Kent Campbell on
7/12/18 8:59 AM
Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact than ever.
TOPICS:
Online Review Management
Reputation PR
13 min read
By Kent Campbell on
7/11/18 9:03 AM
It’s hard to change someone’s mind. However, it’s easy to confirm one’s biases. And nowhere is this more true than in the world of political reputation management.
Whether you’re running for the vice president of your neighborhood HOA or vying for election to the president of the United States, political reputation is an untamed beast. It’s complicated. It’s tenuous. It moves rapidly. It rises. It falls. And no one in the history of the world has mastered it.
14 min read
By Kent Campbell on
7/10/18 9:00 AM
Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as search engine results, news coverage, and the publicized actions of the company. There are some corporate reputation humdingers out there. The news media loves a sizzling story of a corporation’s fall from grace and with good reason. The public is receptive, clicks ensue, money is made. This is because the human brain seems wired to generate copious amounts of curiosity when the topic is salacious or negative.
TOPICS:
Business Reputation Management
Reputation Management Cost
14 min read
By Kent Campbell on
7/9/18 5:30 PM
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof).
TOPICS:
Business Reputation Management
