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The Reputation Management Blog


Kent Campbell

Kent Campbell

Kent Campbell is the Chief Marketing Officer for Reputation X. He has over 10 years of experience in SEO, SEM, PPC, online reputation management, inbound marketing, public relations, and online brand strategy.

Recent posts by Kent Campbell

4 min read

How to know if your SEO agency is doing a good job

By Kent Campbell on 9/27/18 11:13 AM

How do you know if your search engine optimization agency is doing a good job? Instead of waiting months for results, you can get a glimpse of whether the work they are doing will be effective early. Here are three relatively simple things you can check. Think of it as the SEO version of "trust but verify".

Topics: SEO Reputation Management
2 min read

How to stop losing leads from Google

By Kent Campbell on 9/22/18 6:19 PM

Up to 90% of business leads research a brand online prior to a buying decision.

Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there are two negatives in search results, the losses can double. When three negative things are seen in search results the losses can mount to almost 60%. 

Topics: Online Reputation Management (ORM)
8 min read

50 Tips for Website SEO Success

By Kent Campbell on 9/17/18 5:24 PM

For all the brands looking to improve their online presence, here is a checklist of 50 SEO tips that briefly cover everything from SSL certificates to schema to search friendly URLs and much more. Note: If you are looking for an online reputation checklist click here

Topics: SEO Reputation Management
8 min read

How to unlock branded search features in Google

By Kent Campbell on 9/10/18 10:05 AM

Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.

Topics: Business Reputation
12 min read

Personal Reputation Management - How Individuals Craft Google Results

By Kent Campbell on 7/26/18 3:37 PM

There’s a reason why the National Enquirer, The Sun, Daily Star, and US Weekly publish content that is all about scandalous behavior. We all love a good fall from grace story (unless it's happening to us), a red hot gossip drop, or a celebrity rumor. And when personal reputations start blowing up like Philadelphia on the 4th of July, we are tapping and swiping our devices to get the latest, juicy tell-all details.

You may not end up on the cover of US Weekly, but you nonetheless have a reputation. And that reputation needs to be managed.

Topics: Personal Reputation Management
9 min read

Local Business Reputation Management

By Kent Campbell on 7/12/18 8:59 AM

Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact.

Topics: Review Management Public Relations
11 min read

How Political Reputation Management Works

By Kent Campbell on 7/11/18 9:03 AM

It’s hard to change someone’s mind. However, it’s easy to confirm one’s biases. And nowhere is this more true than in the world of political reputation management.

Whether you’re running for the vice president of your neighborhood HOA or vying for election to the president of the United States, political reputation is an untamed beast. It’s complicated. It’s tenuous. It moves rapidly. It rises. It falls. And no one in the history of the world has mastered it.

10 min read

The Cost of Negative Corporate Reputation

By Kent Campbell on 7/10/18 9:00 AM

Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as search engine results, news coverage, and the publicized actions of the company. There are there some corporate reputation humdingers out there. The news media loves a sizzling story of a corporation’s fall from grace and with good reason. The public is receptive, clicks ensue, money is made. This is because the human brain seems wired to generate copious amounts of curiosity when the topic is salacious or negative.

Topics: Business Reputation Management
11 min read

Measuring Corporate Sentiment

By Kent Campbell on 7/9/18 5:30 PM

Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof).

Topics: Business Reputation Management
10 min read

How People Perceive Reputation

By Kent Campbell on 7/4/18 4:03 PM

A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception together, and you have reputation. 

Topics: Public Relations Online Reputation Management (ORM)

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