The Reputation Management Blog

Kent Campbell

Kent Campbell is the Chief Marketing Officer for Reputation X. He has over 10 years of experience in SEO, SEM, PPC, online reputation management, inbound marketing, public relations, and online brand strategy.

4 min read

How Fake News and Influencers are Created and Promoted

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Remember when Donald Trump said "America should never have given Canada its independence"? Well, that was fake. Fake news has a long and storied history. Ben Franklin spread propaganda stories by creating a fake issue of the Boston Independent Chronicle. Today celebrities, politicians and everyday people are affected by it. Tomi Lahren of Fox News was recently quoted as saying "If you die in a mass shooting, it's not the fun's fault, or even the gunman's fault. It's your fault for not believing in God enough". She didn't say that either.

5 min read

Spend less on marketing by telling better stories.

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Less-than compelling content won't generate user signals to improve branded search results. Higher engagement reduces marketing costs. 

A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and lowers the cost of promoting online content because it gets people to do much of the work.

14 min read

Internet removal - How to get something removed from Google search

How do you get something removed from Google search? Well, there are five ways to remove content from Google search - or to effectively remove it. Content removal can be a tricky thing, but this guide should help. 

Five methods to remove online content:

3 min read

Leads and Traffic Dropping? Examine Negative Branded Search Results

Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change or was it the content of your results that changed? It's a nightmare situation when suddenly you find that you're ranking for negative search phrases appended to your brand name, like "fraud" or "scam." Prospects are fleeing. The sales staff are freaking out. 

3 min read

Competitive Intelligence for Reputation Management

One of the biggest mistakes people make when performing online reputation management is to build a bunch of different web profiles and fill them with sloppy content. Worse, all these properties often can't be effectively maintained over time, and so lose relevance. The best way to manage reputation is to understand prospective customers, similar companies, and what search engines are looking for.

One of the first steps is to perform a form of competitive research called the search result audit. Here's why. 

5 min read

How to rank above position 1? Get Position Zero.

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Why do some web pages show up "above" the first search result? This is called a Featured Snippet, or "position zero" in the SEO field and it's one of the ways Google positions for SEO are counted. It's important because as voice search becomes more common, Google uses the featured snippet or "position zero" result for its "one true answers" response to voice searches. For instance, we searched "featured snippet" in Google and here's what happened:

5 min read

Why do competitors outrank your brand in Google?

A search result audit is part of any reputation management plan, and can make your business better by revealing the strengths and weaknesses of your online brand as seen by your prospective customers. Warning: sometimes it can be a little scary. Search results can be an excellent tool for marketing, research, and development. But their utility goes far beyond into the realm of human intent, understanding, decisions and actions. Every page of search results tells you a story about your customer and what they’re really looking for. The trick is in seeing the intent behind the search results. 

9 min read

Difference Between ORM, PR, PPC, and SEO

ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.

  1. ORM: (Online reputation management) is the repair and maintenance of a person, company, or other entity's online image.
  2. PR: (Public relations) is the how organizations, businesses and people communicate with the public and media.
  3. SEO: (Search Engine Optimization) is the effort made by online content creators (of words, images, videos, or other media) to help a website rank higher in search engine results.

PR, SEO and ORM are all specialized disciplines of online marketing.

5 min read

Brand Touch Points and Their Impact on Search Results

Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touch points are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?

5 min read

The Role of Reputation in the Customer Journey

Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit "off" about your company's online profile. Which company will get the sale? 

It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation play into the buyers journey?

10 min read

Thinking with Guts vs. Brains: What is Confirmation Bias?

Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think like you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But "confirmation bias" is one factor that quietly pushes us to one side of the fence or the other. In short, people agree with things they already agree with.

26 min read

Where to Guest Post: A Growing List

So you want to contribute to a blog? Awesome! Enjoy this growing  list of sites that we're pretty sure accept guest blogger articles. The sites in the list below most likely accept third-party posts or in some way help bloggers by providing things like syndication. We haven't tested every one of these for writing opportunities, but we have tested to see if they are live. We update and grow the list on a 'fairly' regular basis. Summaries are mainly those of the websites themselves. 

6 min read

Why do people click on bad news? Negativity bias

Why are people so negative? Humans have what is called a “negativity bias” because we’ve evolved to react to threats. Like Google, we’re pattern discovery machines; when something stands out, like a threat, our minds highlight it. Why is the news so negative? Because negativity bias is leveraged by the media to increase profits. The fact is, bad news gets more attention, more clicks, and leads to more revenue for the publication. Google also reacts to this pattern by giving people what they seemingly want - that often means more bad news.

This article will cover:

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