The Reputation Management Blog

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.


Recent Posts

2 min read

Using touch points to improve reputation

Published on 09/10/19 4:41 PM PST by Reputation X

Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.

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4 min read

Perform SEO on More Than Just Your Website

Published on 08/08/19 6:26 PM PST by Reputation X

Market websites other than your own. Most marketers understand search engine optimization (SEO) to some extent. When marketers perform SEO, they usually only do it for their own website, or websites they control completely like product or service specific sites. It is important to do SEO to stay competitive, but it’s also important to promote pages that are positive about your brand even if you don’t control them.

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6 min read

PR Reputation Management - Differences Between PR and Online Reputation Management

Published on 05/13/19 4:47 PM PST by Reputation X

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."

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3 min read

An Honest Privacy Policy

Published on 05/21/19 4:48 PM PST by Reputation X

While reading the new book by Cyrus Farivar entitled Habeas Data we began to think about what an honest privacy policy might look like. Then things quickly got out of hand. Enjoy.

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2 min read

How to Remove Personal Data

Published on 03/04/19 4:38 PM PST by Reputation X

Step by step directions on how to remove your data from data aggregators like Radaris, Spokeo, MyLife, PeopleFinders and Intelius. 

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1 min read

Joke: Postal Worker Reputation

Published on 10/22/18 8:53 AM PST by Reputation X

There was a man who worked for the Post Office whose job was to process mail that had illegible addresses. One day, a letter came addressed in shaky handwriting to God, but with no actual address. He thought he should open it to see what it was about.

The letter read:

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6 min read

Top Reputation Tips for 2019

Published on 09/05/19 10:14 AM PST by Reputation X

Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. Three-quarters of the way through the year, we've wrapped up these top tips. 

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8 min read

How Long Does Reputation Management Take? Weeks to Months.

Published on 08/22/19 8:49 PM PST by Reputation X

One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course "How much does ORM cost?")

Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.

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5 min read

Ways to Manage Public Perception Proactively

Published on 04/13/19 3:48 PM PST by Reputation X

Crisis communications is the act of managing perception of an event. It isn't management of the even itself. It is communicating in a way to minimize damage. Crisis communications is viewed differently by various stakeholders. Attorneys will have the view of saying little to avoid or minimize future litigation. The CEO may have a personal view, trying to save face or retain some semblance of authority. The Board of Directors may be primarily concerned with stock price. One thing they all have in common is a desire to minimize damage.

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8 min read

Elements of a Web Page

Published on 01/29/19 7:39 PM PST by Reputation X

If you make or edit online content, you are are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well optimized piece of content.

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