The Online Reputation Management Blog

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

3 min read

What is Right to be Forgotten?

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen it won't help.

If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the right to be forgotten a human right. This means that, in certain cases, details of events can be removed from search engines.

6 min read

How to Write a Compelling Executive Biography

Highlights

  • An executive bio is a summary of your professional narrative
  • It’s written much the same way as other narratives using key elements about the executive
  • Using these seven tips can make your executive biography more engaging and effective
  • A shorter version of your executive bio can enhance your resume
  • You should keep the length of your bio to a single page to maximize its efficacy 

As a professional, whether you’re an entrepreneur or a key figure at a large corporation, there are times when other people and entities want to know who you are in your industry. Resumes can tell them what you do, but a well-written executive profile will convey your real value and personal brand. It can even work to improve your digital footprint and online reputation.

Writing your executive biography yourself will infuse it with your “voice” and make it stand out as a genuine representation, rather than a fill-in-the-black answer sheet. 

10 min read

How do you measure your company’s most valuable intangible asset?

Highlights:

  • Corporate reputation is factoring more and more in a company’s value.

  • A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation.

  • The wide variety of the factors that contribute to corporate reputation, from work environment and corporate culture, to quality of products and services, to community engagement and environmental responsibility, show the increasingly interconnected relationship between business, society, and human emotion.

  • Ways to measure corporate reputation include the Corporate Reputation Quotient, shareholder value, and Net Promoter Score.

6 min read

How to remove personal information from Google or the web

In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place, and anything that goes "live" has the potential to spread to other sites and social media profiles.

Personal information to be worried about

It may sound a bit alarmist, but the truth is, you can't control everything that happens online. You may be (rightfully) worried if something very personal has been leaked on the web, including:

4 min read

How to remove web pages from Google for copyright infringement

Google keeps a pretty short list of types of content that it will remove from search results. One of which is intellectual property, including trademarks, copyright, patents, trade secrets, and other proprietary rights. 

Here are some examples of what Google considers as commonly misappropriated copyrighted content:

  • Cover art for music albums, video games, and books.
  • Marketing images from movies, television, or video games.
  • Artwork or images from comic books, cartoons, movies, music videos, or television.

Google search result removals have grown exponentially over the years. As Google indexes more content, and people rely on search results more, search result removals grow.  

8 min read

Ways to remove negative online content

Strategies to remove negative search results

Just about every company has something they’d like to take off the Internet. What if you could make it happen? 

Removing negative content is not a quick and easy task, but it's almost always worth trying (so long as the attempt to remove it doesn't make things worse). Research shows that nearly 45% of people discover things online that change their minds about doing business with a company. If a potential customer reads even one negative review, they aren't likely to click your link or purchase your product.

5 min read

What is defamation of character?

Defamation is the act of making untrue statements about another which damages his or her reputation

There are basically two types of defamation

  • Libel: Defamatory statements printed or broadcast over media
  • Slander: The same as libel, only spoken

To pursue legal action in either case, the plaintiff must prove that the defamation was malicious and unfair. A malicious act of libel or slander can only be considered malicious if it was untrue, or if it was put forward without a reasonable attempt to discover that it was true or not.

One recent example of online reputation damage that fits this description is the case of Nadire Atas, who allegedly destroyed the reputations of at least 45 people over a period of many years including one former employer named Guy Babcock. It took many years for her to be arrested by Toronto police where she was eventually charged with crimes including harassment and libel. 

4 min read

Can you Google Knowledge Panel - Yes you can

How Google Knowledge Panel can be changed

Google Knowledge Panel pulls information from many sources. It can be changed to some degree. Here's how.

The Knowledge Graph is a technology created by Google that shows relevant information about a search query in the upper right corner of search results. Results from Knowledge Graph and other sources appear in Google Knowledge Panel. To change the panel, change the information from where it gets its data. This isn't always possible, but sometimes it is.

8 min read

Cheap Reputation Management - What You Really Get

We wanted to know what cheap reputation companies do. So we did a little research...

In an effort to better understand certain aspects of online reputation methods and techniques we often review the efforts of competitors. In this case study, we looked at efforts made by a cheap online reputation management company for an aerospace executive who is experiencing problems with a Ripoff Report listing and Complaints Board post on the first page of his search results.

6 min read

The basics of reputation management theory

What is reputation?

As the asset that most directly affects the decision making of your competitors, customers, friends, family, coworkers, and everyone else your name comes in contact with, reputation is a form of power. It's also fragile. So how's a reputation formed, what does it consist of, and what's the basic theory around how to build or fix it?

6 min read

Reputation management companies: What to look for, and avoid

Not all online reputation management companies are the same. They have different strengths, weaknesses, and strategies. Here's a primer.

Online reputation management (ORM) companies offer a broad range of services: from monitoring their clients' names and brands online to helping them create new social media profiles. Some online reputation management companies also engage activities such as monitoring online discussions about their clients, and using SEO and Wikipedia editing to help clients control their search rankings.

3 min read

Content Housekeeping Plan

Content on your website gets stale. This is the plan we use to keep it fresh. The first step includes creating your blog post (step 1). We have a detailed blog post about that you can check out. This article is about what to do after your blog post has initially gone live (after publishing, initial social media sharing, and any initial link building you may be doing).

8 min read

How much does online reputation management cost?

A breakdown of rates and services from five industry leaders

Article Highlights

  • The cost of online reputation management ranges based on several variables and the great breadth of details within each variable.
  • The best online reputation management company for you is going to be the one that specializes in your business size, your particular reputation situation, and your reputation goals.
  • Cheap reputation management can offer temporary results – or no results at all - or worse results. 
  • Quality, legitimate reputation management requires investment in resource-heavy endeavors that can increase the cost but achieves better results, repair, development, and management. 

Your reputation could be about 63% of the value of your business. But before you invest, you probably want to get an idea of what you should budget for and what level of repair, development, and protection you can realistically expect. 

10 min read

What is SEO reputation management?

SEO reputation management uses search engine optimization and other techniques to improve the way brands (companies, people, products, services, political entities) are seen online. 

Article highlights

  • 63% of your company value is based on your reputation
  • SEO is a powerful tool for online reputation management, protection, and repair
  • Every company should have a reputation crisis management plan, but only about one-half of companies do
  • Smart SEO reputation management tactics can help get negative content off the front page of search results

You probably know that your corporate brand reputation is important, but do you know how important? As much as 63% of your company value is based on your reputation. According to a 2005 Economist Intelligence Unit report, reputation is the greatest risk facing global companies. 

6 min read

Website reputation management - How people see you online

Most "website reputation" articles are about spam scores, which is usually due to email abuse or a misconfigured DNS. This article is about how a websites' reputation is perceived in search and social results by people. 

Improve website reputation

"Location, location, location" has become "first page, first page, first page"

Back in the day of brick and mortar, enterprising businesspersons would always say “Location, location, location.” Fast forward to our currently emerging heyday of global communications and pride of placement still applies, except the first page of Google has replaced 5th Avenue as the placement of choice.

Modern reputation management is everything to a business; the information your former and future customers have access to when they type your name into Google (or speak it) spells the difference between your illustrious business success, or obscurity, infamy, and failure.

5 min read

How Google and Bing Work

The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like Google and Bing, the rules are constantly changing. Coming out on top of the search listings requires ingenuity, dedication, and even a little bit of luck. From the perspective of a reputation builder, search engines look a little different. 

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