The Reputation Management Blog

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.


Recent Posts

2 min read

Branded vs. Non-Branded Content

Published on 09/27/18 3:06 PM PST by Reputation X

What's the difference between branded and non-branded content? Branded content is clearly about you or your company. Non-branded content is not necessarily about you or your company at all, but it contains references to either. Both types of content include your search phrase and assist in your online reputation strategy, but are structured differently. Both types of content require freshness updates.

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3 min read

PR vs. Advertising: What's the Difference?

Published on 04/16/19 9:08 AM PST by Reputation X

PR vs. advertising. What's the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.

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4 min read

What is ORM? How is it different than SEO?

Published on 07/25/19 5:07 PM PST by Reputation X

What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM uses SEO, and a variety of other techniques, to improve the overall image of a brand. Both are subsets of online marketing

Topics: How to do ORM
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7 min read

How Leads Compare Your Brand to Others Before Buying

Published on 09/28/18 5:48 PM PST by Reputation X

When prospects research your company they compare you to your competitors. More specifically, they compare your search results to those of your competition. What they see online can mean the difference between contacting you and not.

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5 min read

How People Search: Understanding the Landscape

Published on 09/17/17 9:33 AM PST by Reputation X

There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? Who gets clicked? Why does search matter so much?

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6 min read

Fact-Checking Fake News

Published on 09/17/17 9:39 AM PST by Reputation X

Has any phrase been more divisive and frustrating during the 2016 election cycle and current federal administration than “fake news”? Seemingly innocuous in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are all increasingly important topics in modern society, so much so that it now seems Americans live in two separate, competing realities.

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6 min read

TheDirty.com Removal. Permanent. Fast. Utterly Guaranteed.

Published on 07/18/19 9:18 PM PST by Reputation X

Remove TheDirty.com permanently, in 30 days or less.

A good reputation is built slowly over a lifetime, but it can be lost in a single instant when a negative article is posted on TheDirty.com.

Fortunately, we're here to help. At Reputation X, we have a successful track record in doing what seems impossible - reclaiming your online reputation. Reputation X can usually remove a post on TheDirty.com within two to four weeks. If we can't do it, it's free. 

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4 min read

Just What is Internet Privacy?

Published on 05/24/18 3:53 PM PST by Reputation X

Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session.

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6 min read

How to Suppress Negative Google Search Results

Published on 07/29/19 8:48 AM PST by Reputation X

Negative content can damage a company or person worse than the author often realizes. Sometimes it can be taken down, other times it must be pushed down or suppressed. An online reputation suppression strategy works to move newly created, and existing positive search results, higher up in search engine results in order to move down or 'suppress' negative search results.

The further down you can push negative content, the less likely a reader is to see it. In fact, most people don't look further than the first page of Google search results anyway.

We have created a list of proven techniques to help keep your negative content where it belongs: several pages deep in Google search results. 

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5 min read

5 Online Reputation Laws to Know

Published on 08/07/19 9:32 AM PST by Reputation X

Sometimes you need to invoke one law or another to support or attack a particular position. If we had a dollar for every time a politician claimed that “the law states this” or “the courts agree that,” well, we wouldn’t be in the web reputation management business. We’d be sitting on a beach somewhere.

The dirty little secret, though, is that the law—both written statute and decisions handed down by the courts, which are charged with interpreting statute—is often open to interpretation, especially when it’s relatively new and untested. Some of the body of online reputation law fits the “new and untested” bill. And while other elements are more settled, they don’t universally benefit those looking to burnish their online image. So while these five areas of the law may help your web reputation campaign, they may also work against it. In any event, this article will help you weigh the pros and cons, and consider the resources that might be involved.

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