The Online Reputation Management Blog listing page

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

8 min read

The impact of company image on corporate reputation

  • Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business.
  • Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community. 
  • Both corporate image and reputation can impact a company’s revenue and success.
  • Even if you have a good corporate reputation, a poor company image can hurt revenues.
  • Incorporating image consulting into your reputation management strategy can improve your brand’s reach and success.

7 min read

Can reputation be insured?

Highlights

  • Your company’s reputation is arguably its most valuable asset.
  • 63% of your market value is attributed to your corporate reputation.
  • The Internet and social media have made reputation insurance more vital than ever.
  • Reputation insurance policies can be purchased individually or integrated into existing company insurance policies. 
  • Stand-alone corporate reputation insurance policies are designed to cover any financial losses that relate to diminished sales from a damaged reputation but come at a much higher price than an add-on policy.

Of the many things that we count on in life, our reputation ranks amongst the most important. Often directly linked to our chances for social success, reputation is the intangible standard that affects our personal and professional life in a very tangible way.

5 min read

Online Reputation Management Tools

Tools used in reputation management campaigns

Online reputation management (ORM) tools can be broken into monitoring tools that tell you when a problem may be occurring. The second type of ORM tool is the kind that helps you solve a problem once it has occurred. 

The vast majority of reputation related tools can be categorized monitoring / listening tools. Tools that actually help you improve your reputation focus mainly on improving online reviews. There are very few (maybe zero) software options to repair online reputation. 

Truly improving or repairing online reputation takes a set of skills no software can match, although it may happen at some time in the future. We've broken down monitoring, outreach, and publishing tools below: 

Tools for monitoring, outreach, analysis, and publishing

You can never understate the importance of your online reputation. From who finds you on the Web to whether they decide to do business with you, the image that is portrayed when your name or company is typed into a search engine holds significant power to harm you.

3 min read

SWOT Analysis for Online Brands

A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better understand online brand.

A brand reputation SWOT analysis takes into account:

  • Positive brand indicators (what the brand is doing right): A brand that is putting out good content will have some consistency in the way it's portrayed online.
  • Negative brand indicators (what a brand is doing wrong): A brand that is putting out bad content will have a hard time maintaining a positive reputation if negative brand indicators outweigh positive brand indicators.
  • Online reviews: Online reviews are a key indicator the online sentiment of your brand. 
  • Online mentions: Mentions on social media, review sites, or other authority sites reflect the sentiment of your brand.

9 min read

Reputation and sentiment analysis

Sentiment analysis uses natural language processing (NLP) to identify and quantify the sentiment of text, video, or images at scale. It is most commonly used to quickly and efficiently identify negative reviews or articles online.

At Reputation X, we put over a decade of online brand management experience into every strategy we develop. Part of our industry know-how includes a keen mastery of the tools that can aid our clients in building, improving, and maintaining their positive online reputations.

8 min read

How much is your brand reputation worth?

Measuring the impact of brand reputation

  • Measuring the value of the reputation of a brand is important yet challenging. 
  • Brand reputation is only becoming more valuable.
  • Measurement is difficult because reputation is an intangible asset. It is difficult to quantify how people think and feel about your brand.
  • One approach to measuring brand reputation is analyzing a company’s stock prices, financial statements, and brand loyalty.
  • Companies can measure customer loyalty by looking at their net promoter score, customer loyalty index, customer lifetime value, and/or repeat purchase rate.
  • At the core of the challenge of measuring the value of brand reputation is accurately combining the impacts of quantitative vs. qualitative factors.

While there’s no perfect formula for distilling your brand’s reputation down to a definitive number, there are metrics that will make your reputation management campaign much more effective. These metrics typically reflect consumer sentiment by tapping into financial indicators, online consumer behavior, and consumers who are most loyal to your brand.

9 min read

Everything a professional personal website should have

Make a big impression with your professional personal website

Highlights

  • A website that represents an individual in a professional context is a crucial reputation element
  • Your professional personal website should include at least 13 essential features
  • These five professional websites nailed their brand personality
  • Investing in professional web development is the best way to make your website stand out

Your professional website does more than you might think.

7 min read

Building a Wordpress Blog that Performs

Here is a list of basic things to do when setting up a new Wordpress blog so that it performs well in search results.

This assumes you've already chosen a them and setup the blog, but that it may not have gone live yet. This article covers adding certain Wordpress plugins like Yoast and Schema, properly setting up Title and Description meta information, setting up Google Analytics and Google Search Console, content length, outbound links, simple ways to test speed, and more. 

7 min read

What makes corporate reputation a valuable intangible asset?

Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation

6 min read

Reputation strategy after a crisis

ORM strategy after a problem occurs

Research shows that, on average, Americans tell 16 people about a bad service experience.

Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be more problematic. Whatever brand sentiment crisis happens, a post-crisis cleanup can help bring consumers back.

6 min read

Review management strategies

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned. 

Online reviews are an excellent resource for consumers and businesses as they go about their buying decisions. Word of mouth has always been a key player in whether people opt for one product over another, and the wealth of online reviews and rating systems available today are simply the cyber versions of this phenomenon.

8 min read

Reverse Wikipedia Strategy

What is a Reverse Wikipedia Strategy?

The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it's an exercise for strategists and content creators to think about the best possible branded content.

3 min read

What is Right to be Forgotten?

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen it won't help.

If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the right to be forgotten a human right. This means that, in certain cases, details of events can be removed from search engines.

9 min read

Measure your company’s most valuable intangible asset

Highlights:

  • Corporate reputation is factoring more and more in a company’s value.

  • A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation.

  • The wide variety of the factors that contribute to corporate reputation, from work environment and corporate culture, to quality of products and services, to community engagement and environmental responsibility, show the increasingly interconnected relationship between business, society, and human emotion.

  • Ways to measure corporate reputation include the Corporate Reputation Quotient, shareholder value, and Net Promoter Score.

6 min read

How to remove personal information from Google or the web

In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place, and anything that goes "live" has the potential to spread to other sites and social media profiles.

Personal information to be worried about

It may sound a bit alarmist, but the truth is, you can't control everything that happens online. You may be (rightfully) worried if something very personal has been leaked on the web, including:

4 min read

How to remove web pages from Google for copyright infringement

Google keeps a pretty short list of types of content that it will remove from search results. One of which is intellectual property, including trademarks, copyright, patents, trade secrets, and other proprietary rights. 

Here are some examples of what Google considers as commonly misappropriated copyrighted content:

  • Cover art for music albums, video games, and books.
  • Marketing images from movies, television, or video games.
  • Artwork or images from comic books, cartoons, movies, music videos, or television.

Google search result removals have grown exponentially over the years. As Google indexes more content, and people rely on search results more, search result removals grow.  

9 min read

Ways to remove negative online content from search

Strategies to remove negative search results

Just about every company has something they’d like to take off the Internet. What if you could make it happen? 

Removing negative content is not a quick and easy task, but it's almost always worth trying (so long as the attempt to remove it doesn't make things worse). Research shows that nearly 45% of people discover things online that change their minds about doing business with a company. If a potential customer reads even one negative review, they aren't likely to click your link or purchase your product.

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