The Reputation Management Blog

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

5 min read

Ways to Manage Public Perception Proactively

Crisis communications is the act of managing perception of an event. It isn't management of the even itself. It is communicating in a way to minimize damage. Crisis communications is viewed differently by various stakeholders. Attorneys will have the view of saying little to avoid or minimize future litigation. The CEO may have a personal view, trying to save face or retain some semblance of authority. The Board of Directors may be primarily concerned with stock price. One thing they all have in common is a desire to minimize damage.

9 min read

The elements of a web page for SEO

If you make or edit online content, you are are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well optimized piece of content.

2 min read

Branded vs. Non-Branded Content

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What's the difference between branded and non-branded content? Branded content is clearly about you or your company. Non-branded content is not necessarily about you or your company at all, but it contains references to either.

Both types of content include your branded search phrase and assist in your online reputation strategy, but are structured differently. Both types of content require freshness updates.

3 min read

PR vs. Advertising: What's the Difference?

PR vs. advertising. What's the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.

5 min read

What is ORM? How is it different than SEO?

What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM uses SEO, and a variety of other techniques, to improve the overall image of a brand. Both are subsets of online marketing

5 min read

How do people find your site?

There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? The three search types "do", "go", and "know" and how people use them are explained in this article. 

7 min read

Fact-Checking Fake News

Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocuous in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are all increasingly important topics in modern society, so much so that it now seems Americans live in two separate, competing realities.

6 min read

Want to remove TheDirty.com? Permanent. Fast. Guaranteed.

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Remove TheDirty.com permanently, in 30 days or less.

A good reputation is built slowly over a lifetime, but it can be lost in a single instant when a negative article is posted on TheDirty.com.

Fortunately, we're here to help. At Reputation X, we have a successful track record in doing what seems impossible - reclaiming your online reputation. Reputation X can usually remove a post on TheDirty.com within two to four weeks. If we can't do it, it's free. 

4 min read

Just What is Internet Privacy?

Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session. Privacy is a major concern for all Internet users, but it is becoming more difficult to expect a reasonable expectation of privacy online. One of the problems with Internet privacy is that many users assume that they have control over their information. This is often not the case, particularly when they engage in activities such as social networking, which is essentially based upon sharing of personal information. 

11 min read

How to remove negative content from Google search

Some of the options for cleaning up Google search results include:
  • Remove results directly from Google
  • Remove from the source through negotiation
  • Remove from the source via legal channels
  • Pay the author or publisher to remove the content (carefully)
  • Weakening of negative content
  • Development and optimization of branded content
  • Review improvement and management
  • Optimization of existing content

Negative content can damage a company or person worse than the author often realizes. Journalists unwittingly (or wittingly) destroy peoples lives everyday with negative content. Years after an article, blog post, or video is published it can have extremely destructive effects on that brand or person. So how does one remove negative content from Google search, Yelp, YouTube, or other places?

Sometimes damaging online content can be taken down, blocked by special code, or banned - but most times it must be pushed down or suppressed.

6 min read

The 5 Online Reputation Laws You Should Know

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Web reputations are fragile things. Sometimes it's necessary to invoke one law or another to support or attack a particular position. To remove slander, online defamation or libel are no different. But you need to know which laws apply. 

The secret, though, is that the law is often open to interpretation, especially when a law is relatively new and untested. Some of the body of online reputation law fits the “new and untested” heading. And while other elements are more settled, they don’t universally benefit those looking to burnish their online image or remove slander online. So while these five areas of the law may help your web reputation campaign, they may also work against it. In any event, this article will help you weigh the pros and cons, and consider the resources that might be involved.

5 min read

Branded vs. non-branded content: What’s the difference?

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  • Non-branded content supports branded content.
  • Branded content is obviously about your brand.
  • Non-branded content is about your industry or other supporting information about your brand. 
  • Both kinds of content work together.

What is branded content?

Branded content is usually clearly about a brand and appears to either represent the brand or portrays the brand as the subject of the content. It's content that has your brand "written all over it" even if you didn't create the content.  

Whereas Non-branded content, on the other hand, is not about the brand but still supports the industry or other areas of interest relative to the brand. The brand might be mentioned, but it is not the primary, or even secondary, focus of the content. 

5 min read

Crisis Management Team Best Practices

Chipotle will survive e. coli just like Jack in the Box did in 1993. But there is a 100% certainty a new threat will demonize some other company and destroy its reputation in the coming year. At the end of next year lists will be made of the biggest PR catastrophes. None of the players yet know they'll be next to dance at gunpoint. But who does the cleanup? There are often three pieces to a crisis management team: the internal team, third-party specialists, and ghost media consultants who work quietly in the background. 

3 min read

What is the Streisand Effect?

Summary of the Streisand Effect

On May 30th, 2003 it was reported that Barbra Streisand sued a man claiming an invasion of her privacy because he had shared aerial pictures of her Malibu home. Streisand inadvertently attracted more attention to her home by trying to suppress the images. The Streisand Effect is when the action of suppressing something to reduce or remove visibility it causes the opposite to happen. Similar terms include blowback and astroturfing. 

3 min read

How to protect your online identity

Online identity management is a subset of online reputation management in that it deals with the management of who a person appears to be online. One example of online identity management is the use of different personas for various online interactions in an attempt to mask personal identity exposure. Another is the use of a persons true persona online, but in a carefully managed way using search engine marketing, content management and public relations strategies.

6 min read

Restaurant Reputation Management: The Challenges Franchises Face

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Fast food restaurants occupy a special place in the dining ecosystem. While the dining experience is seldom researched on sites like OpenTable, they are susceptible to reputation problems. Problems come either at the regional level as in the case of Chipotles E. coli snafu, or at the local level like when Domino's was sued over wire brush bristles found in a Dominos pizza. Both cases were dramatic and affected the overall brand. But individual fast food restaurants can suffer a quieter, less dramatic online reputation problem. Some embrace a bad reputation, as in the case of Botto Italian Bistros' Yelp reviews, but most see a slow leak in prospective customers that can cost an individual restaurant thousands or more in lost revenue. 

3 min read

Global Mfg. Firm Reputation Management Case Study

 

This reputation management case study is an example of a solution Reputation X provided for a global manufacturing firm that was experiencing active negative press for the company as well as its executive team. 

Industry: Tool Manufacturer (Global)

Entity: Corporation

Issue: Multiple negative reviews, negative journalism and YouTube

Technique: Mixed. Dilution and Suppression with one removal

Campaign duration: 12 Months

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