Can you spot a fake Wikipedia edit?
People try to exploit Wikipedia’s open editing policy to add false information, but the online encyclopedia has tools and volunteer teams...
The guide to personal reputation management
Highlights Your personal online reputation is the information people find when they perform a search for your name online. Personal...
Personal brand statement examples
The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct,...
The ultimate guide to corporate reputation
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren...
Brand stakeholders: Who they are and how to interact with them
Highlights:
The impact of company image on corporate reputation
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate...
Can reputation be insured?
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate...
Online Reputation Management Tools
Tools used in reputation management campaigns Online reputation management (ORM) tools can be broken into monitoring tools that tell you...
SWOT Analysis for Online Brands
A reputation analysis examines the way online content reflects the sentiment of your brand. A SWOT Analysis can be used to better...
Reputation and sentiment analysis
Sentiment analysis uses natural language processing (NLP) to identify and quantify the sentiment of text, video, or images at scale. It is...
How much is your brand reputation worth?
Measuring the impact of brand reputation Measuring the value of the reputation of a brand is important yet challenging. Brand reputation...
Everything a professional personal website should have
Highlights A website that represents an individual in a professional context is a crucial reputation element Your professional personal...
Building a Wordpress Blog that Performs
Here is a list of basic things to do when setting up a new Wordpress blog so that it performs well in search results. This assumes you've...
What makes corporate reputation a valuable intangible asset?
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment,...
Content marketing for reputation campaigns
One incredibly effective method for making sure good search results outperform bad ones is to produce and share really good content (learn...
Reputation strategy after a crisis
Reputation management sstrategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service...
Review management strategies
When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow,...
Clickbait examples: Headlines and images explained
90% of the traffic your articles draw will be because of the headline - not the content that follows. This is because few will see the...
Reverse Wikipedia Strategy
What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what...
What is Right to be Forgotten?
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won't help. If you...