The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.
7 min read
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation.
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Key Takeaways:
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Imagine for a minute that there was an easy-to-understand metric that told you:
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There’s a reason Wikipedia content dominates search engine results pages (SERPs): it’s credible, recognized, and very SEO-friendly. And when we say dominate, we’re not using that term lightly.
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Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia page. But those edits can be positive, negative, or neutral. If your brand, or even you, have been lucky enough to be eligible for a Wikipedia page, good for you! Wikipedia shows up high in search results, confirms your brand as significant, and even feeds information to Googles' Knowledge Panel. But with all of the good that comes with a Wikipedia page there also comes the bad - again, anyone can edit most Wikipedia pages. Even haters.
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Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.
Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.
How the public perceives that representation is your online reputation.
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Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important to understand the ‘what’ and ‘why’ before setting up a reputation management plan. First, let’s start with the basics.
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To create a Wikipedia page for yourself you must first have notability. That is, you need to "qualify" before anything else. Many people and companies qualify, but do not yet have a page. But once you qualify by having enough notability the next step is to the page. But how do you get a Wikipedia page? Well, don't get ahead of yourself, before you start, here are four things to consider.
We've also provided references to further reading at the bottom.
Every day Wikipedia takes down about 1,000 pages. Who removes Wikipedia pages? People and automated bots. The bots have fun names like ClueBot NG and Huggle - but it isn't fun when your page is deleted by one of them.
But why do Wikipedia pages get removed so often? Because editors make mistakes, mainly around notability requirements or spamming. This article, while not exhaustive, answers some of the biggest questions about qualification for a Wikipedia page that won't be deleted (probably).
9 min read
It can take companies years to build a positive reputation, but it only takes an instant to create a bad one that gives your organization a black eye.
In an economy where 70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and goodwill, organizations are especially vulnerable to anything that damages their reputations.
9 min read
Google can be weaponized. Sometimes by accident, other times on purpose. Today’s online reputation management is a type of information counter-warfare with reviews and content replacing guns and heavy artillery. So let’s launch into what you can do to fight back against a negative online reputation.
8 min read
Most people think that what we see on the internet is there forever... but is it?
13 min read
Let's get this out of the way first: Reputation X doesn't do fake reviews. Really. But the question of fake Yelp reviews does come up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp hides good reviews as a marketing tactic - for the record, we don't think that's true.
Yelp does filter out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm, because they are at the mercy of a heartless algorithm.
Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.
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This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do.
Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here.
8 min read
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:
7 min read
How do you get something removed from google search? Negative Google search results can sometimes be removed from the search engine or at the source. Pages that cannot be removed can often be pushed down, reducing visibility.
12 min read
Some will come out of this stronger, others less so - this article could help you emerge stronger. Stay-at-home orders have changed life and business for all of us. One of the many side effects of the new normal many are adjusting to is a sudden surplus of free time. Here’s a list of things to do for your brand with that time if you have it.
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Strong search results can stave off negative online content by making it more difficult for the negative content to rank in your branded search results. Put another way, reputation protection enhances the strength and relevance of good content. Online reputation protection is like insurance. Set up a protection plan ahead of time and you’ll be able to minimize damages when a crisis almost inevitably occurs.
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Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.”
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An SEO press release often ranks well quickly for reputation management purposes, but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well.
12 min read
When someone does a search, they look at the: