The Reputation Management Blog

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.


Recent Posts

5 min read

Branded vs. non-branded content: What’s the difference?

Published on 09/10/19 4:44 PM PST by Reputation X

  • Non-branded content supports branded content.
  • Branded content is obviously about your brand.
  • Non-branded content is about your industry or other supporting information about your brand. 
  • Both kinds of content work together.

What is branded content?

Branded content is usually clearly about a brand and appears to either represent the brand or portrays the brand as the subject of the content. It's content that has your brand "written all over it" even if you didn't create the content.  

Whereas Non-branded content, on the other hand, is not about the brand but still supports the industry or other areas of interest relative to the brand. The brand might be mentioned, but it is not the primary, or even secondary, focus of the content. 

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8 min read

How the Internet Hates

Published on 01/14/19 1:28 PM PST by Reputation X

Honest review sites are an important and valuable part of the information ecosystem. Yet often search engines amplify what should be a whisper to a scream. Who are the players in the bad news ecosystem? Reputation X studied 1000 people and companies with online reputation problems and here's what we learned.

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5 min read

How to Promote Web Content in Two Relatively Easy Steps

Published on 09/10/19 9:01 AM PST by Reputation X

You've written great content, now what do you do? Just post it and pray for traffic? That's not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two 'sort of easy' steps. 

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5 min read

Crisis Management Team Best Practices

Published on 05/01/19 3:03 PM PST by Reputation X

Chipotle will survive e. coli just like Jack in the Box did in 1993. But there is a 100% certainty a new threat will demonize some other company and destroy its reputation in the coming year. At the end of next year lists will be made of the biggest PR catastrophes. None of the players yet know they'll be next to dance at gunpoint. But who does the cleanup? There are often three pieces to a crisis management team: the internal team, third-party specialists, and ghost media consultants who work quietly in the background. 

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3 min read

What is the Streisand Effect?

Published on 09/10/19 4:32 PM PST by Reputation X

Summary of the Streisand Effect

On May 30th, 2003 it was reported that Barbra Streisand sued a man claiming an invasion of her privacy because he had shared aerial pictures of her Malibu home. Streisand inadvertently attracted more attention to her home by trying to suppress the images. The Streisand Effect is when the action of suppressing something to reduce or remove visibility it causes the opposite to happen. Similar terms include blowback and astroturfing. 

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3 min read

Online Reputation Management in the Post-Privacy Era

Published on 09/10/19 10:08 AM PST by Reputation X

Online identity management is a subset of online reputation management in that it deals with the management of who a person appears to be online. One example of online identity management is the use of different personas for various online interactions in an attempt to mask personal identity exposure. Another is the use of a persons true persona online, but in a carefully managed way using search engine marketing, content management and public relations strategies.

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6 min read

Restaurant Reputation Management: The Challenges Franchises Face

Published on 06/11/19 5:01 PM PST by Reputation X

Fast food restaurants occupy a special place in the dining ecosystem. While the dining experience is seldom researched on sites like OpenTable, they are susceptible to reputation problems. Problems come either at the regional level as in the case of Chipotles E. coli snafu, or at the local level like when Domino's was sued over wire brush bristles found in a Dominos pizza. Both cases were dramatic and affected the overall brand. But individual fast food restaurants can suffer a quieter, less dramatic online reputation problem. Some embrace a bad reputation, as in the case of Botto Italian Bistros' Yelp reviews, but most see a slow leak in prospective customers that can cost an individual restaurant thousands or more in lost revenue. 

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3 min read

Global Mfg. Firm Reputation Management Case Study

Published on 09/05/19 9:46 AM PST by Reputation X

 

This reputation management case study is an example of a solution Reputation X provided for a global manufacturing firm that was experiencing active negative press for the company as well as its executive team. 

Industry: Tool Manufacturer (Global)

Entity: Corporation

Issue: Multiple negative reviews, negative journalism and YouTube

Technique: Mixed. Dilution and Suppression with one removal

Campaign duration: 12 Months

Topics: Case Studies
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5 min read

What is a Guest Post? A Short and Simple Guide

Published on 05/01/19 2:35 PM PST by Reputation X

Here's a question we get a lot from clients: What is a guest post? How is it different than a regular blog post? A Guest Post is a an article written and posted on someone else's blog. When you write something on your own blog its just a "post", but on someone else's blog the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. Guest posts are abused though, and we'll get to that later in this article. 

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3 min read

Removal, De-Indexing, Suppression. What's the Difference?

Published on 07/29/19 8:21 AM PST by Reputation X

 

What is the difference between pushing down search results (suppression), de-indexing, and removal?

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