The Reputation Management Blog

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

5 min read

How to identify what prospects see in search results about your brand.

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Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.

7 min read

Search results are a canvas upon which your brand message can be painted.

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Market websites other than your own. Most marketers understand search engine optimization (SEO) to some extent. When marketers perform SEO, they usually only do it for their own website, or websites they control completely like product or service specific sites. It is important to do SEO to stay competitive, but it’s also important to promote pages that are positive about your brand even if you don’t control them.

7 min read

PR Reputation Management - Differences Between PR and Online Reputation Management

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."

11 min read

Google vs. Donald Trump's Reputation

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President Trump thinks Google is rigged against him. It's probably not, but that doesn't stop the scrutiny. Google's portrayal of Trump is a reflection of people's desires - all the people, not a group or an individual. A pandemic, economic disaster, and Black Lives Matter marches don't help.

While Donald Trump has mastered the art of publicity, it's a genie let out of its a bottle. Once escaped it can have unforeseen consequences like those we are seeing today.

For example, at one time President Trump wrote that "Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED..."

2 min read

Joke: Postal Worker Reputation

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There was a man who worked for the Post Office whose job was to process mail that had illegible addresses. One day, a letter came addressed in shaky handwriting to God, but with no actual address. He thought he should open it to see what it was about.

The letter read:

26 min read

What Is Reputation?

What is reputation

What is Reputation? What is a good reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service. Reputation is the key to success.

Reputation is best defined as a third-party perception of your, or your brands, character. It is a malleable thing. Malleable by others, or by you. This is because today, people depend on Google to make decisions for them. Whether you're selling water or running for President, your online reputation precedes you. By changing how Google portrays a brand you can change one of the main ways people perceive reputation.

Your online identity is how others see you.

In today’s digital environment, reputation is more important, more pervasive, more unforgettable, and more meaningful than ever. It's difficult to build, enhance, sustain, and protect a reputation that'll last (even for a reputation management agency). It’s also easy to neglect, abuse, reject, or shred a reputation in just a short amount of time. A disaster can happen in minutes, circle the globe within hours, and live on to haunt your search results. That's why it's so important to maintain an active reputation management strategy.

Let's unpack what reputation really is.

7 min read

Prospective customers read between two and ten reviews. Why it matters.

Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”. 

Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase.Having no online reviews about your company is not a choice either.

Because, according to research, even if you get one negative review from a dissatisfied client (or a shrewd competitor who hires fake reviewers to defame you), you’ll need about 12 positive reviews to counter its effects.

9 min read

How Long Does Reputation Management Take? Weeks to Months.

One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course "How much does ORM cost?")

Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.

9 min read

Ways to Manage Public Perception Proactively

Crisis communications is the act of managing perception of an event. It isn't management of the event itself. It is communicating in a way to minimize damage. Crisis communications is viewed differently by various stakeholders. Attorneys will have the view of saying little to avoid or minimize future litigation. The CEO may have a personal view, trying to save face or retain some semblance of authority. The Board of Directors may be primarily concerned with stock price. One thing they all have in common is a desire to minimize damage.

9 min read

The elements of a web page for SEO

If you make or edit online content, you are are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well optimized piece of content.

8 min read

What search patterns do prospects use to find your company?

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Which search phrases are killing your business? Is it [brand name] reviews? How about [brand name] complaints? Or, maybe it's just [brand name]. Check it now. We'll wait. 

Imagine your customer gets your business’s address from a friend, comes to your storefront, and every negative review from the last ten years is taped to the front window. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.

You wouldn’t let it happen in real life, so why would you let it happen online?

4 min read

Branded vs. Non-Branded Content

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What's the difference between branded and non-branded content? Branded content is clearly about you or your company. Non-branded content is not necessarily about you or your company at all, but it contains references to either.

Both types of content include your branded search phrase and assist in your online reputation strategy, but are structured differently. Both types of content require freshness updates.

5 min read

PR vs. Advertising: What's the Difference?

PR vs. advertising. What's the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.

5 min read

What is ORM? How is it different than SEO?

What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM uses SEO, and a variety of other techniques, to improve the overall image of a brand. Both are subsets of online marketing

8 min read

How do people find your site?

There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? The three search types "do," "go," and "know." How people use them are explained in this article. 

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