The Online Reputation Management Blog

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

8 min read

Cheap Reputation Management - What You Really Get

We wanted to know what cheap reputation companies do. So we did a little research...

In an effort to better understand certain aspects of online reputation methods and techniques we often review the efforts of competitors. In this case study, we looked at efforts made by a cheap online reputation management company for an aerospace executive who is experiencing problems with a Ripoff Report listing and Complaints Board post on the first page of his search results.

6 min read

The basics of reputation management theory

What is reputation?

As the asset that most directly affects the decision making of your competitors, customers, friends, family, coworkers, and everyone else your name comes in contact with, reputation is a form of power. It's also fragile. So how's a reputation formed, what does it consist of, and what's the basic theory around how to build or fix it?

5 min read

Bury negative search results with this proven method

It is possible to remove, de-index, or bury search negative search results

In the online world, there are hundreds of thousands of websites that carry the same negative content about you. Software called bots can visit these sites and "scrape" the information from them to be copied to other websites. This duplication of negative content repeated over and over again on various sites and can be difficult or impossible to remove. Often, burying the content is the only method of reducing it's visibility. 

6 min read

Reputation Management Agencies – Choosing the Right One

Not all online reputation management agencies are the same. They have different strengths, weaknesses, and strategies. Here's a primer.

Online reputation management (ORM) companies offer a broad range of services: from monitoring their clients' names and brands online to helping them create new social media profiles. Some online reputation management companies also engage activities such as monitoring online discussions about their clients, and using SEO and Wikipedia editing to help clients control their search rankings.

3 min read

Content Housekeeping Plan

Content on your website gets stale. This is the plan we use to keep it fresh. The first step includes creating your blog post (step 1). We have a detailed blog post about that you can check out. This article is about what to do after your blog post has initially gone live (after publishing, initial social media sharing, and any initial link building you may be doing).

8 min read

How much does online reputation management cost?

A breakdown of rates and services from five industry leaders

Article Highlights

  • The cost of online reputation management ranges based on several variables and the great breadth of details within each variable.
  • The best online reputation management company for you is going to be the one that specializes in your business size, your particular reputation situation, and your reputation goals.
  • Cheap reputation management can offer temporary results – or no results at all - or worse results. 
  • Quality, legitimate reputation management requires investment in resource-heavy endeavors that can increase the cost but achieves better results, repair, development, and management. 

Your reputation could be about 63% of the value of your business. But before you invest, you probably want to get an idea of what you should budget for and what level of repair, development, and protection you can realistically expect. 

10 min read

What is SEO reputation management?

SEO reputation management uses search engine optimization and other techniques to improve the way brands (companies, people, products, services, political entities) are seen online. 

Article highlights

  • 63% of your company value is based on your reputation
  • SEO is a powerful tool for online reputation management, protection, and repair
  • Every company should have a reputation crisis management plan, but only about one-half of companies do
  • Smart SEO reputation management tactics can help get negative content off the front page of search results

You probably know that your corporate brand reputation is important, but do you know how important? As much as 63% of your company value is based on your reputation. According to a 2005 Economist Intelligence Unit report, reputation is the greatest risk facing global companies. 

6 min read

Website reputation management - How people see you online

Most "website reputation" articles are about spam scores, which is usually due to email abuse or a misconfigured DNS. This article is about how a websites' reputation is perceived in search and social results by people. 

Improve website reputation

"Location, location, location" has become "first page, first page, first page"

Back in the day of brick and mortar, enterprising businesspersons would always say “Location, location, location.” Fast forward to our currently emerging heyday of global communications and pride of placement still applies, except the first page of Google has replaced 5th Avenue as the placement of choice.

Modern reputation management is everything to a business; the information your former and future customers have access to when they type your name into Google (or speak it) spells the difference between your illustrious business success, or obscurity, infamy, and failure.

5 min read

How Google and Bing Work

The Internet is a bit like a video game—if you want to win the game, you have to master the rules. And when it comes to search engines like Google and Bing, the rules are constantly changing. Coming out on top of the search listings requires ingenuity, dedication, and even a little bit of luck. From the perspective of a reputation builder, search engines look a little different. 

5 min read

Are reputation management services a scam?

Most people have no idea how a brand reputation campaign works. This lack of knowledge is frequently leveraged by shady reputation firms. Here is how to avoid the worst of it.

Online reputation management is a specialized field that requires a deep understanding of marketing, branding, public relations, SEO and a mix of other technical skills. Since online reputation management services are in high demand, many companies enter this industry despite not having the required skills. These types of companies attract clients by making big claims, unrealistic promises, and commitments they cannot fulfill. Naturally, they fail to deliver value, waste their clients’ hard-earned money and often cause more damage to their reputation.

6 min read

History of reputation management

ORM is a relatively new concept. It’s based on enhancing trust and credibility.

Long before Google and social media brought everything online, businesses grew and expanded based on their reputation and how the market perceived a brand. Online reputation management (ORM) is a comparatively new concept, but it’s based on the same business principles: trust and credibility. 

6 min read

What is reputation PR?

Traditional PR is for press. Reputation PR dominates search results.

Want to crush a competitor in search results? Want to save your own brand online? Perhaps you'd like to simply cause that great article languishing on page five of Google to get more attention - you saved all those children in Africa after all! Reputation PR (Reputation Public Relations) is often technical for public relations that can be used as a shield, or as a sword, depending on your needs. 

9 min read

What is a personal brand?

What a personal brand is, why you need it, and how you build it.

  • A company’s brand is the feeling, image, or value consumers perceive about the company or its products.
  • Your personal brand is how the world perceives your reputation and your business stature.
  • Your personal brand is crucial because it is what makes you stand out from your colleagues and competitors.
  • You represent your brand all the time, so cultivate it.

8 min read

How to protect your online profiles

You aren't the only one contributing to your online digital footprint. This article provides ways to protect your online profile from those who would do you harm. 

What is online profile defense, why is it important, and how to get started?

  • The online profiles of your company and its executives are vulnerable to attacks from multiple threats.
  • Because online reputation has such a large impact on your company value, you must protect it vigorously.
  • You can reduce the impact of negative content by fortifying search results with positive, high-quality content.
  • Unhappy customers, bad publicity, competitors, disgruntled or former employees, and unmanaged corporate social responsibility can be vectors for reputation damage.
  • In this article, we lay out the steps to protect your online profiles.

9 min read

How influence and authority affect Wikipedia eligibility

  • Notability is a trait Wikipedia uses to determine whether a topic or subject is worthy enough to have its own page in Wikipedia.
  • Notability is the ability of the subject to attract attention based on its merit over a sustained, significant period.
  • Almost any person or business can become notable by attracting attention over time.
  • A subject should be the primary topic of several reliable information sources to be considered notable enough to have a Wikipedia page.
  • Notability is not the same as popularity.
  • A Wikipedia article about a bug is easier to get than one about a person or business.

13 min read

Real world Wikipedia editing

Highlights:

  • Making your own Wikipedia page is tougher than it looks. The Internet is replete with articles that say creating a Wikipedia page for your company as simple and easy - which it most certainly is not.
  • Wikipedia has rules restricting you from creating your own Wikipedia page or paying someone to create one for you.
  • Creating your own Wikipedia page or paying someone to do it (though common) can get your content deleted and your account banned.
  • If a Wikipedia editor has not already written a page for you, it's probable you are not notable enough to have one.
  • A good rule of thumb is that you should have at least 10 articles specifically about your company to be considered notable.

10 min read

Edit your own Wikipedia page? No. Here's why.

Many, if not most, vandalized Wikipedia pages about a person make the subject of the page want to correct inaccuracies or outright lies. But editing one's own Wikipedia page has its pitfalls.

Wikipedia is a one-of-a-kind platform. The best way to describe it is a not-for-profit, collaborative encyclopedia. While there are many alternatives, Wikipedia is the most visible online encyclopedia. It gets a lot of attention so it's no surprise people with a Wikipedia page would want to edit the page themselves. 

7 min read

Six Free Wikipedia Alternatives - Free online encyclopedias

There are many free online encyclopedias to fit different needs, you may have more choices than you expected.

  • Wikipedia is a great source for information, though many researchers don’t feel comfortable citing it as a resource due to its open contribution model.
  • There are several alternatives to Wikipedia that offer different advantages.
  • Some online encyclopedias are more reliable than Wikipedia due to different formats and ideology-based approaches.
  • Wikipedia is the largest online encyclopedia at 6.2 million articles and growing.
  • Encyclopedia Britannica Online is the most reliable and respected online encyclopedia, but it requires a subscription.

You can’t always use Wikipedia. Although Wikipedia dominates search engines, it’s often not the most trustworthy source. The best online encyclopedias are the ones that fit your specific needs. Here is a list of free Wikipedia alternatives. 

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