The Reputation Management Blog

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

3 min read

PR vs. Advertising: What's the Difference?

PR vs. advertising. What's the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.

5 min read

What is ORM? How is it different than SEO?

What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM uses SEO, and a variety of other techniques, to improve the overall image of a brand. Both are subsets of online marketing

5 min read

How do people find your site?

There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? The three search types "do", "go", and "know" and how people use them are explained in this article. 

7 min read

Fact-Checking Fake News

Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand for entirely more than just a story with false facts.

Fake news—who makes it, who reads it, who believes it, and who profits from it—are all increasingly important topics in modern society, so much so that it now seems Americans live in two separate, competing realities.

5 min read

Change opinion by changing what Google says

Don't like the way Google profiles you? Delete it. Can't delete it? Hide it. Can't hide it? Dilute it. Can't dilute it? Suppress it. Google is more important than reality in many ways.

Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions - for example when a business or person works to actively curate or repair their own reputation.

6 min read

Want to remove TheDirty.com? Permanent. Fast. Guaranteed.

clean-up-dirty

Remove TheDirty.com permanently, in 30 days or less.

A good reputation is built slowly over a lifetime, but it can be lost in a single instant when a negative article is posted on TheDirty.com.

Fortunately, we're here to help. At Reputation X, we have a successful track record in doing what seems impossible - reclaiming your online reputation. Reputation X can usually remove a post on TheDirty.com within two to four weeks. If we can't do it, it's free. 

4 min read

Augmented reality could overlay burqa's over women

Augmented reality is a data-overlay over the real world that usually takes place as goggles. But how could augmented reality take the mental-bubble model to extreme limits?

Taking the WSJ's article about the difference between conservative and liberal Facebook feeds a few steps further we could end up with burqa's overlaid over every woman's body through the magic of augmented reality.

4 min read

Just What is Internet Privacy?

Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session. Privacy is a major concern for all Internet users, but it is becoming more difficult to expect a reasonable expectation of privacy online. One of the problems with Internet privacy is that many users assume that they have control over their information. This is often not the case, particularly when they engage in activities such as social networking, which is essentially based upon sharing of personal information. 

6 min read

The 5 Online Reputation Laws You Should Know

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Web reputations are fragile things. Sometimes it's necessary to invoke one law or another to support or attack a particular position. To remove slander, online defamation or libel are no different. But you need to know which laws apply. 

The secret, though, is that the law is often open to interpretation, especially when a law is relatively new and untested. Some of the body of online reputation law fits the “new and untested” heading. And while other elements are more settled, they don’t universally benefit those looking to burnish their online image or remove slander online. So while these five areas of the law may help your web reputation campaign, they may also work against it. In any event, this article will help you weigh the pros and cons, and consider the resources that might be involved.

5 min read

Branded vs. non-branded content: What’s the difference?

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  • Non-branded content supports branded content.
  • Branded content is obviously about your brand.
  • Non-branded content is about your industry or other supporting information about your brand. 
  • Both kinds of content work together.

What is branded content?

Branded content is usually clearly about a brand and appears to either represent the brand or portrays the brand as the subject of the content. It's content that has your brand "written all over it" even if you didn't create the content.  

Whereas Non-branded content, on the other hand, is not about the brand but still supports the industry or other areas of interest relative to the brand. The brand might be mentioned, but it is not the primary, or even secondary, focus of the content. 

5 min read

Crisis Management Team Best Practices

Chipotle will survive e. coli just like Jack in the Box did in 1993. But there is a 100% certainty a new threat will demonize some other company and destroy its reputation in the coming year. At the end of next year lists will be made of the biggest PR catastrophes. None of the players yet know they'll be next to dance at gunpoint. But who does the cleanup? There are often three pieces to a crisis management team: the internal team, third-party specialists, and ghost media consultants who work quietly in the background. 

3 min read

What is the Streisand Effect?

Summary of the Streisand Effect

On May 30th, 2003 it was reported that Barbra Streisand sued a man claiming an invasion of her privacy because he had shared aerial pictures of her Malibu home. Streisand inadvertently attracted more attention to her home by trying to suppress the images. The Streisand Effect is when the action of suppressing something to reduce or remove visibility it causes the opposite to happen. Similar terms include blowback and astroturfing. 

4 min read

Wearing a mask on the internet - protecting identity online.

Most people around the world are wearing masks due to the pandemic. But can you wear a mask online? Yes, you can.

Online identity management is a subset of online reputation management in that it deals with the management of who a person appears to be online. One example of online identity management is the use of different personas for various online interactions in an attempt to mask personal identity exposure. Another is the use of a persons true persona online, but in a carefully managed way using search engine marketing, content management and public relations strategies.

6 min read

Restaurant Reputation Management: The Challenges Franchises Face

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Fast food restaurants occupy a special place in the dining ecosystem - at least when there isn't a pandemic happening. Restaurants get blamed if a waitress is having a bad day and lets some of her mood slip in front of guests.

Problems come either at the regional level as in the case of Chipotles E. coli snafu, or at the local level like when Domino's was sued over wire brush bristles found in a Dominos pizza. Both cases were dramatic and affected the overall brand.

But individual fast food restaurants can suffer a quieter, less dramatic online reputation problem - review decay. Some embrace a bad reputation, as in the case of Botto Italian Bistros' Yelp reviews, but most see a slow leak in prospective customers that can cost an individual restaurant thousands or more in lost revenue. 

3 min read

Global Mfg. Firm Reputation Management Case Study

 

This reputation management case study is an example of a solution Reputation X provided for a global manufacturing firm that was experiencing active negative press for the company as well as its executive team. 

Industry: Tool Manufacturer (Global)

Entity: Corporation

Issue: Multiple negative reviews, negative journalism and YouTube

Technique: Mixed. Dilution and Suppression with one removal

Campaign duration: 12 Months

9 min read

What is a Guest Post? A Short and Simple Guide

Here's a question we get a lot from clients: What is a guest post? How is it different than a regular blog post? A Guest Post is a an article written and posted on someone else's blog. When you write something on your own blog its just a "post", but on someone else's blog the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. Guest posts are abused though, and we'll get to that later in this article. 

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