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The Reputation Management Blog


Reputation X

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

Recent posts by Reputation X

5 min read

How do people find your site?

By Reputation X on 2/9/17 1:36 PM

There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? The three search types "do", "go", and "know" and how people use them are explained in this article. 

Topics: Personal Reputation Management SEO Reputation Management Business Reputation Management
7 min read

Fact-Checking Fake News

By Reputation X on 2/8/17 3:38 PM

Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocuous in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are all increasingly important topics in modern society, so much so that it now seems Americans live in two separate, competing realities.

Topics: Business Reputation Management
6 min read

Want to remove Permanent. Fast. Guaranteed.

By Reputation X on 12/28/16 6:27 AM

Remove permanently, in 30 days or less.

A good reputation is built slowly over a lifetime, but it can be lost in a single instant when a negative article is posted on

Fortunately, we're here to help. At Reputation X, we have a successful track record in doing what seems impossible - reclaiming your online reputation. Reputation X can usually remove a post on within two to four weeks. If we can't do it, it's free. 

Topics: Personal Reputation Management Online Reputation Repair
4 min read

Just What is Internet Privacy?

By Reputation X on 7/29/16 3:23 PM

Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session. Privacy is a major concern for all Internet users, but it is becoming more difficult to expect a reasonable expectation of privacy online. One of the problems with Internet privacy is that many users assume that they have control over their information. This is often not the case, particularly when they engage in activities such as social networking, which is essentially based upon sharing of personal information. 

Topics: Business Reputation
7 min read

How to suppress negative Google search results

By Reputation X on 7/25/16 8:44 AM

Negative content can damage a company or person worse than the author often realizes. Sometimes it can be taken down, but most times it must be pushed down or suppressed. An online reputation suppression strategy works to move newly created and existing positive content higher up in search engine results in order to move down or 'suppress' negative search results.

The further down you can push negative content, the less likely a reader is to see it. In fact, most people don't look further than the first page of Google search results anyway.

We have created a list of proven techniques to help keep your negative content where it belongs: several pages deep in Google search results. 


Topics: SEO Reputation Management Online Reputation Management (ORM)
6 min read

The 5 Online Reputation Laws You Should Know

By Reputation X on 2/18/16 5:48 PM

Sometimes you need to invoke one law or another to support or attack a particular position. If we had a dollar for every time a politician claimed that “the law states this” or “the courts agree that,” well, we wouldn’t be in the web reputation management business. We’d be sitting on a beach somewhere.

The dirty little secret, though, is that the law is often open to interpretation, especially when a law is relatively new and untested. Some of the body of online reputation law fits the “new and untested” bill. And while other elements are more settled, they don’t universally benefit those looking to burnish their online image. So while these five areas of the law may help your web reputation campaign, they may also work against it. In any event, this article will help you weigh the pros and cons, and consider the resources that might be involved.

Topics: Online Reputation Management (ORM) Online Reputation Repair
5 min read

Branded vs. non-branded content: What’s the difference?

By Reputation X on 2/10/16 8:23 PM

  • Non-branded content supports branded content.
  • Branded content is obviously about your brand.
  • Non-branded content is about your industry or other supporting information about your brand. 
  • Both kinds of content work together.

What is branded content?

Branded content is usually clearly about a brand and appears to either represent the brand or portrays the brand as the subject of the content. It's content that has your brand "written all over it" even if you didn't create the content.  

Whereas Non-branded content, on the other hand, is not about the brand but still supports the industry or other areas of interest relative to the brand. The brand might be mentioned, but it is not the primary, or even secondary, focus of the content. 

Topics: SEO Reputation Management Online Reputation Management (ORM)
8 min read

Which sites cause the most damage to brands online?

By Reputation X on 2/4/16 7:30 PM

Honest review sites are an important and valuable part of the information ecosystem. Yet often search engines amplify what should be a whisper to a scream. Who are the players in the bad news ecosystem? Reputation X studied 1000 people and companies with online reputation problems and here's what we learned.

Topics: Review Management Public Relations Online Reputation Management (ORM)
5 min read

How to Promote Web Content in Two Relatively Easy Steps

By Reputation X on 12/29/15 3:00 AM

You've written great content, now what do you do? Just post it and pray for traffic? That's not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two 'sort of easy' steps. 

Topics: Content Marketing SEO Reputation Management Online Reputation Management (ORM)
5 min read

Crisis Management Team Best Practices

By Reputation X on 12/24/15 9:41 AM

Chipotle will survive e. coli just like Jack in the Box did in 1993. But there is a 100% certainty a new threat will demonize some other company and destroy its reputation in the coming year. At the end of next year lists will be made of the biggest PR catastrophes. None of the players yet know they'll be next to dance at gunpoint. But who does the cleanup? There are often three pieces to a crisis management team: the internal team, third-party specialists, and ghost media consultants who work quietly in the background. 

Topics: Public Relations

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