The Online Reputation Management Blog listing page

Reputation X

The Reputation X team is a collection of online reputation experts working in the areas of content planning, reputation strategy, search engine marketing, social media, technical public relations, and other more esoteric realms. We provide white-label reputation management, protect reputations and clean up search results for agencies, brands and people.

7 min read

Online reputation management myths debunked

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The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet and trying to control who posts what feels like boiling the ocean. To make it worse, it takes so much time to build a reputation and only one bad moment to tarnish it.

11 min read

Google vs. Donald Trump's Reputation

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Ex-President Trump thinks Google is rigged against him. It's probably not, but that doesn't stop the scrutiny. Google's portrayal of Trump is a reflection of people's desires - all the people, not a group or an individual. A pandemic, economic disaster, insurrection at the Capital, and Black Lives Matter marches don't help.

While Donald Trump had mastered the art of publicity prior to becoming President, it's a genie let out of its a bottle. Once escaped it can have unforeseen consequences like those we are seeing today. His carefully cultivated reputation clearly got out of hand when other people were added to the mix. 

For example, at one time President Trump wrote that "Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED..." But it isn't really rigged when tens of millions of people Google his name to find out what crazy things have been done ostensibly in his name. So much of it was negative that one of the most human of emotions, negativity bias, raised it's gauntleted fist and crushed any carefully cultivated online persona that may have been left. 

7 min read

1 Negative Review Needs 12 to Counteract It

Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S, your answer should be a straight “No!”. 

Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase.Having no online reviews about your company is not a choice either.

Because, according to research, even if you get one negative review from a dissatisfied client (or a shrewd competitor who hires fake reviewers to defame you), you’ll need about 12 positive reviews to counter its effects.

9 min read

How long does reputation management take? Weeks to months.

One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course "How much does ORM cost?")

Their anxiety is understandable considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first page says about your business practically determines how potential clients and partners see you. And this is why determining just how long it will take to conquer that first page and secure your brands online reputation is not as simple as you might think.

9 min read

Ways to Manage Public Perception Proactively

Crisis communications is the act of managing perception of an event. It isn't management of the event itself. It is communicating in a way to minimize damage. Crisis communications is viewed differently by various stakeholders. Attorneys will have the view of saying little to avoid or minimize future litigation. The CEO may have a personal view, trying to save face or retain some semblance of authority. The Board of Directors may be primarily concerned with stock price. One thing they all have in common is a desire to minimize damage.

10 min read

The elements of a web page for SEO

If you make or edit online content, you are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. Remember that you're creating content for both the humans that are reading your page and the robots that rank it for Google. 

93% of global traffic comes from Google search, Google Images, and Google Maps. Since so much traffic comes from search engines, it is critical to optimize your pages for SEO.  

There are several key SEO elements that every web page should have. To make sure everyone is on the same page, here is a list of the different elements that combine to create an engaging and well-optimized piece of content.

8 min read

How to find the search phrases consumers use to find you

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Which search phrases are killing your business? Is it [brand name] reviews? How about [brand name] complaints? Or, maybe it's just [brand name]. Check it now. We'll wait. 

Imagine your customer gets your business’s address from a friend, comes to your storefront, and every negative review from the last ten years is taped to the front window. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.

You wouldn’t let it happen in real life, so why would you let it happen online?

5 min read

Branded vs. Non-Branded Content

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One of the questions we're asked most often is "What's the difference between branded and non-branded content?"

Branded content is clearly about you or your company. Non-branded content is not necessarily about you or your company at all, but it contains references to either.

Both types of content include your branded search phrase and assist in your online reputation strategy, but are structured differently. Both types of content require freshness updates.

5 min read

PR vs. Advertising: What's the Difference?

PR vs. advertising. What's the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.

6 min read

Why Search Engine Reputation Management is Different than SEO

What is the role of ORM in digital marketing? What is the difference between SEO and ORM? S.E.O. stands for Search Engine Optimization. O.R.M. stands for Online Reputation Management. You may have heard of it referred to as Search Engine Reputation Management as well. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM uses SEO, and a variety of other techniques, to improve the overall image of a brand. Both are subsets of online marketing

8 min read

How do people find your site?

There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? The three search types "do," "go," and "know." How people use them are explained in this article. 

10 min read

Fact-Checking Fake News

Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand for entirely more than just a story with false facts.

Fake news—who makes it, who reads it, who believes it, and who profits from it—are all increasingly important topics in modern society, so much so that it now seems Americans live in two separate, competing realities.

29 min read

Where to Guest Post: A Growing List

So you want to contribute to a blog? Awesome! Enjoy this growing  list of sites that we're pretty sure accept guest blogger articles. The sites in the list below most likely accept third-party posts or in some way help bloggers by providing things like syndication. We haven't tested every one of these for writing opportunities, but we have tested to see if they are live. We update and grow the list on a 'fairly' regular basis. Summaries are mainly those of the websites themselves. 

10 min read

Want to remove TheDirty.com? Permanent. Fast. Guaranteed.

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Remove TheDirty.com permanently, in 30 days or less.

A good reputation is built slowly over a lifetime, but it can be lost in a single instant when a negative article is posted on TheDirty.com.

Fortunately, we're here to help. At Reputation X, we have a successful track record in doing what seems impossible - reclaiming your online reputation. Reputation X can usually remove a post on TheDirty.com within two to four weeks. If we can't do it, it's free. 

7 min read

Just What is Internet Privacy?

Definition: Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session. Privacy is a major concern for all Internet users, but it is becoming more difficult to expect a reasonable expectation of privacy online. One of the problems with Internet privacy is that many users assume that they have control over their information. This is often not the case, particularly when they engage in activities such as social networking, which is essentially based upon sharing of personal information. 

7 min read

Remove Online Defamation - Slander - Libel - from the Internet

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Web reputations are fragile things. Sometimes it's necessary to leverage various legal strategies to support or attack a particular position. To remove defamation, which in it written form is libel, these important laws should be top of mind.

The law is often open to interpretation. Some of the body of online reputation-related law fits the “new and untested” heading. While other elements are more settled, they don’t universally benefit those looking to burnish their online image or remove defamation online.

These five areas of the law may help your web reputation campaign.

5 min read

Branded vs. non-branded content: What’s the difference?

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  • Non-branded content supports branded content.
  • Branded content is obviously about your brand.
  • Non-branded content is about your industry or other supporting information about your brand. 
  • Both kinds of content work together.

What is branded content?

Branded content is usually clearly about a brand and appears to either represent the brand or portrays the brand as the subject of the content. It's content that has your brand "written all over it" even if you didn't create the content.  

Whereas Non-branded content, on the other hand, is not about the brand but still supports the industry or other areas of interest relative to the brand. The brand might be mentioned, but it is not the primary, or even secondary, focus of the content. 

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