“Traditional marketing talks at people. Content marketing talks at them.”
A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.
Both pieces of a content marketing strategy are equally as important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is.
Here are a few key elements of an effective content marketing strategy: