Contributor Posts

Anastasia Stefanuk

Anastasia Stefanuk is a passionate writer and Information Technology enthusiast. She works as a Content Manager at Mobilunity, a provider of dedicated development teams around the globe. Anastasia keeps abreast of the latest news in all areas of technology, Agile project management, and software product growth hacking, at the same time sharing her experience online to help tech startups and companies to be up-to-date.

5 min read

5 ways to incorporate VR into your brand’s marketing

By Anastasia Stefanuk on Oct 28, 2020 6:15:00 AM

There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.

Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.

Before we begin, understand the differences between VR and AR:

  • VR stands for Virtual Reality. VR is totally immersive.
  • AR stands for Augmented Reality. AR can be thought of as reality with a graphic overlay.

Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.

In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.

TOPICS: Online Marketing Best Practices Reputation Marketing Social Media Marketing

9 min read

How to Use PPC to Help with Your Online Reputation Management

By Anastasia Stefanuk on Dec 30, 2019 4:32:11 PM

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There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you own the first paid positions when someone Google's your brand.

We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.

When implemented properly, a PPC campaign can help you:

  • Effectively reach your target audience
  • Generate profit much faster
  • Counter negative reviews

TOPICS: Online Review Management SEO Reputation Management Online Reputation Management (ORM) Online Reputation Repair Reputation Management Companies