Contributor Posts

Aneeq Gill

Aneeq Gill has been a writer for three years. He writes SEO articles for business and eLearning articles. He provides articles for a number of websites including prepostseo.com and calculators.tech.

6 min read

What leaders should know about reputation marketing

Reputation and brand matter a lot in business these days. Using marketing to improve the sentiment of your brand is reputation marketing. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.

A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. This type of reputation marketing is executive reputation management. This article covers both.