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7 min read

How Inbound Marketing Pulls Prospects to Your Brand with Content

By Brad Smith on Feb 21, 2022 10:00:08 AM

Inbound marketing uses online content, along with search engine marketing, to "pull" prospects to your brand. The "inbound" part of inbound marketing refers to sales coming to you, rather than you going after specific customers. Inbound marketing is normally part of a well-rounded campaign of both inbound, direct, paid, and other marketing approaches. 

TOPICS: Search Engine Content Marketing Reputation Marketing brands

7 min read

Crush your content marketing goals with these time-saving tips, checklists, and templates

By Brad Smith on Mar 5, 2021 10:57:15 AM

Take your content marketing efforts to the next level

Content marketing is one of the most effective ways to raise brand awareness. By publishing quality content, you can reach your target audience and build authority.

But there’s more to content marketing than publishing a blog post and calling it a day. For your efforts to be successful, you need a cohesive strategy that aligns your content with your core values and business objectives.

Putting together a content marketing plan isn’t exactly easy, though. The good news is you don’t have to start entirely from scratch. 

TOPICS: Search Engine Content Marketing Business Reputation Management Online Marketing Best Practices brands