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Daniela McVicker

Daniela McVicker

Daniela McVicker is an experienced writer and editor for with a background in digital marketing and communications. Besides doing her work as an editor and writer, Daniela has been applying her knowledge of psychology and marketing to share valuable insights with business owners.

Recent posts by Daniela McVicker

5 min read

How to Turn Negative Publicity into a PR Opportunity

By Daniela McVicker on Feb 6, 2020 4:49:19 PM

Even a large company can have missteps sometimes. PR specialists will argue that it’s the law of large numbers. Anybody can and will make a mistake, so it’s important that enterprises have a plan in place for how to deal with negative publicity.

Topics: Public Relations Online Reputation Repair Monitor reputation

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