Contributor Posts

Emily Johnson

Emily Johnson is a marketing consultant with 10 years of experience in the execution of marketing strategies. Currently, she heads the marketing department at Blue Mail Media, a renowned B2B data solution company based out of Austin, Texas.

7 min read

How to make your content marketing appeal to C-level executives

If you run a B2B business, chances are you’ve tried to connect with C-suite executives.

You may dedicate months to research the most senior decision-makers within organizations to determine the best way to spark their interest. And you still might end up with very little success.

To get on the radar of the C-suite and to present them with effective marketing content is not an easy task.

So what exactly are marketers doing wrong when compelling this vital group to invest?