The amount of clout or influence you hold online and your reputation can feed off of - and disrupt - each other. Your online influence will determine how much trust people place in you and is an important aspect of any reputation management strategy. This includes brands as well, since brands typically want to work with people who have large followings and engage with their followers on a regular basis.
Influencers have established credibility online because of their large audience and reach on social media. They have changed the ways brands market online and are proof that just about anyone can gain a following and promote products within their niche.
But how do you start from scratch on your road to becoming an influencer? A huge part of reaching the coveted influencer status is to build your online reputation. Give people a reason to follow you on social media by making sure that what they see about you online is positive.