Contributor Posts

Julia Serdiuk

7 min read

Why is Branding Important to Customer Experience?

A brand is a certain image of your company that sets customers’ expectations for the experience.

It feels like every company wants to be a brand. And not without reason. A brand is what makes a company a unique identity. Companies come and go, and you are free to choose the one that ships faster or offers lower prices. A brand, on the other hand, is something special. Interacting with a brand makes you feel a certain way.