Contributor Posts

Lauren Williams

Lauren Williams currently works as an SMM at MedicoReach. She has decades of experience working in the B2B industry. Through her blogs, she keeps the industry updated on the latest trends, developments, and advances across various segments.

9 min read

7 analytics-driven tips for a hyper-personalization content strategy

Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.