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Nahla Davies

4 min read

Google Reviews: How to Handle a Negative Review on Your Business Page

Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years on end, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise – have a hard time surviving, let alone thriving, in the competitive marketplace.

5 min read

Building a Business vs. Building a Brand

What's the difference between building a brand and building a business?

Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.

Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area. 

Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts.