4 min read
By Nahla Davies on
May 19, 2022 3:37:36 PM
Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years on end, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise – have a hard time surviving, let alone thriving, in the competitive marketplace.
TOPICS:
How to Do Reputation Management
Online Review Management
Online Reputation Management (ORM)
5 min read
By Nahla Davies on
Mar 23, 2022 5:09:20 AM
What's the difference between building a brand and building a business?
Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.
Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area.
Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts.
TOPICS:
Search Engine Content Marketing
Online Marketing Best Practices
brands
6 min read
By Nahla Davies on
Feb 17, 2022 4:45:06 PM
The first thing that comes to mind when you hear the word local marketing, at least for digital marketers, is local SEO. Multiple location marketing strategies have been tried and tested, like building local citations, running local ads, and reputation management.
TOPICS:
Reputation PR
Business Reputation Management
Online Marketing Best Practices