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4 min read

Local Reputation: How to rank your website in local search

By Naman Modi on Oct 27, 2020 2:45:00 PM

If your business is a local one, you'll want to dominate local search results for your brand. The number one way you can do that is to make sure your main website ranks number one in your geographic area.

Local SEO entails optimizing your website to appear within the search results of your location. A location can be a city, county, postal code, or even a state. Ranking for local SEO attracts more customers who are geographically close to your business. Local SEO tends to be easier than national or global SEO because resources can be focused on a smaller area. 

Here are our top 8 local SEO tips to help your business rank in search engines. 

• Ensure your business name, address, and phone number is online
• Use internal link structures
• Boost local content creation
• Optimize the URL, title tags, headers, and meta descriptions
• Make your website mobile-friendly
• Add location pages to your web pages
•  Use Google My Business captions
• Invest in review management

TOPICS: SEO Reputation Management Business Reputation Management Online Marketing Best Practices

9 min read

How to rank on Google’s first page without violating the rules

By Naman Modi on Jun 18, 2020 2:04:55 PM

Getting on Google's first page is not a walk in the park. You must be willing to put in lots of hard work while keeping a close eye on ever-changing rules and algorithms. If you let your guard down, you risk having your page fall off the first pages altogether. If that happens, you’ll have a hard time getting people to click your link because most people don’t click past the first page of Google search results anyway.

TOPICS: Search Engine Content Marketing SEO Reputation Management Ethics in Search Marketing