8 min read
Rebranding is a process that involves changing your corporate image, usually when your company is going through a period of change. These changes can include anything from a merger, a shifting target audience, or simply changing priorities, tastes, beliefs, outlook, or more.
Whatever the reason for that change might be, a rebranding strategy can be crucial to the success of your business. The purpose of rebranding is to create a new identity for your brand to set it apart from other competitors. Rebranding is also key to your reputation—both online and offline—as it will affect how people view your company.
This blog will discuss 8 steps to an effective rebranding strategy:
- Identify the reasons for rebranding
- Set rebranding goals
- Research and identify your audience
- Change your company’s mission and vision
- Opt for a new name and slogan
- Create a new brand identity
- Craft a style guide
- Plan the launch