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Sam O’Brien

Sam O’Brien is the Chief Marketing Officer for Affise—a Global SaaS Partner Marketing Solution. He is a growth marketing expert with affiliate marketing platforms and design background. Sam has a passion for innovation, growth, and marketing technology. He has also written articles for sites such as VWO and SimplyBook.

8 min read

8 Influencer Marketing Mistakes That Put Brand Campaigns to Waste

Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.