Contributor Posts

Srushti Shah

Srushti Shah is an ambitious, passionate and out of the box thinking woman with a vast exposure in Digital Marketing. She is working as a Digital Marketer and Content writer at Acquire. Her key focus is to serve her clients with the latest innovation in her field leading to fast and effective results. Working beyond expectations and delivering the best possible results is her professional motto. Other than work, she loves traveling, exploring new things, and spending quality time with family. Reach out to Srushti Shah on Twitteror LinkedIn.

6 min read

AI for social media: What it is and why it matters to you

Artificial Intelligence (AI) is everywhere. 

From the email service you use to the cab-hailing app — every single technology that we use today has some traces of AI in it.

We’ve also seen highly-imaginative and too good to be true use cases of AI. The fact is, AI is definitely powerful. As Elon Musk puts it, “AI is more dangerous than nukes.” However, any technology, if used in the right manner and within proper parameters, can actually be a boon to mankind, just like nuclear energy.

11 min read

All about social media customer service

New research indicates that 67% of users reported that they have contacted a company for support via social media. It is becoming clear that the role of social media in customer service is growing as people spend more time on social platforms. This phenomenon is called social media customer service.