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9 min read

The power of AI: How predictive analytics boost conversion rates

By Vincent Sevilla on May 24, 2021 8:30:51 AM

The concept of using AI for business isn't new—but can it improve conversion rates in ways you might never have expected.

For various aspects of business operations, AI usage has been taking the market by storm, appearing in nearly every field. Most people may not realize it, but they may have already benefited from AI in their daily lives.

The business world, in particular, has made great strides in utilizing AI in many ways. AI-based applications are used in:

• Spam filters
• Smart emails
• Voice-to-text utilities
• Process automation
• Sales and business forecasting 

TOPICS: Online Review Management Business Reputation Management brands

13 min read

How to Improve Brand Reputation With Great Customer Service

By Vincent Sevilla on May 19, 2020 12:45:52 PM

E-commerce sales are reaching unprecedented heights. In 2019, 11.5 percent of U.S. retail sales were e-commerce; that’s more than double its slice of the pie back in 2010 (4.6 percent). And now, due to Covid-19, e-commerce is quickly becoming one of the only ways to shop.  

TOPICS: Business Reputation Management Online Marketing Best Practices