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Vincent Sevilla

Vincent Sevilla is a professional web designer and inbound strategist. His goal? To innovate ideas, create good art, and to travel all the best places in the Philippines. You can follow him on Twitter @easyvince.

9 min read

The power of AI: How predictive analytics boost conversion rates

The concept of using AI for business isn't new—but can it improve conversion rates in ways you might never have expected.

For various aspects of business operations, AI usage has been taking the market by storm, appearing in nearly every field. Most people may not realize it, but they may have already benefited from AI in their daily lives.

The business world, in particular, has made great strides in utilizing AI in many ways. AI-based applications are used in:

  • Spam filters
  • Smart emails
  • Voice-to-text utilities
  • Process automation
  • Sales and business forecasting