reputation x online reputation management logo

Contributor Posts

 

5 min read

Planning a content strategy is nothing, implementation gets results

By Alma Causey on Jan 7, 2020 8:43:21 AM

“Traditional marketing talks at people. Content marketing talks at them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally as important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy:

Topics: Content Marketing Online Reputation Management (ORM) Business Reputation Management best practices
7 min read

10 ways your online reputation can help you reach influencer status

By John Trogdon on Dec 9, 2019 4:47:02 PM

The amount of clout or influence you hold online and your reputation can feed off of - and disrupt - each other. Your online influence will determine how much trust people place in you and is an important aspect of any reputation management strategy. This includes brands as well, since brands typically want to work with people who have large followings and engage with their followers on a regular basis. 

Influencers have established credibility online because of their large audience and reach on social media. They have changed the ways brands market online and are proof that just about anyone can gain a following and promote products within their niche. 

But how do you start from scratch on your road to becoming an influencer? A huge part of reaching the coveted influencer status is to build your online reputation. Give people a reason to follow you on social media by making sure that what they see about you online is positive.

Topics: Online Reputation Management (ORM) best practices
4 min read

How creeping reputation problems leech profits

By Georgi Todorov on Dec 2, 2019 11:53:37 AM

It happens slowly. First one bad review, no one really notices. Then an article quietly penned by a competitor shaves off a few percentage points of profit. The sales team gets yelled at. The marketing team calls for a bigger budget, but still it happens. Over time profits soften and all because Google search results have been slowly, even imperceptibly, getting worse.

Topics: Online Reputation Management (ORM) Business Reputation Management best practices
5 min read

9 Tips for Dealing with Customer Complaints on Social Media

By Sandra Dufrene on Nov 12, 2019 2:31:52 PM

Social media has narrowed the gap between a company and its customer base. It has become one of the most common modes of communication. As such, people turn to social media to share special moments, capture live events and, of course, complain about stuff.

Topics: best practices
5 min read

How positive and negative reviews affect business revenue

By Jessica Bruce on Nov 12, 2019 2:20:33 PM

A single negative review can case your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online reviews have transformed the way business is conducted.

Topics: Review Management Online Reputation Management (ORM) Business Reputation best practices
5 min read

The Benefits of Establishing Your Brand

By Krunal Soni on Oct 22, 2019 10:16:52 AM

The benefits of establishing your brand are:

Think of your favorite company. What’s the first thing that comes to mind? It’s probably that company’s logo, or an image representing them as a brand. The image of a logo or a name that comes to your mind when you are thinking of buying something is branding.

Topics: Business Reputation Reputation Psychology best practices

Call Us

 1.800.889.4812

 


 

Download Our Deck

A PDF outlining our capabilities.

Download Deck

 


 

Get Your Free Analysis

Related Content