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brands

7 min read

Want Instagram followers? Create these types of videos.

There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion active users on the network with varying interests and hobbies. This is precisely why you need to experiment with different types of videos and static posts in order to deliver value to your target audience.

8 min read

Steps to implement an effective rebranding strategy

Rebranding is a process that involves changing your corporate image, usually when your company is going through a period of change. These changes can include anything from a merger, a shifting target audience, or simply changing priorities, tastes, beliefs, outlook, or more.

Whatever the reason for that change might be, a rebranding strategy can be crucial to the success of your business. The purpose of rebranding is to create a new identity for your brand to set it apart from other competitors. Rebranding is also key to your reputation—both online and offline—as it will affect how people view your company.

This blog will discuss 8 steps to an effective rebranding strategy: 

  • Identify the reasons for rebranding 
  • Set rebranding goals
  • Research and identify your audience  
  • Change your company’s mission and vision
  • Opt for a new name and slogan
  • Create a new brand identity
  • Craft a style guide
  • Plan the launch

7 min read

How to create content Generation Z will actually enjoy

Generation Z is the age group following Millennials. It is often seen as a challenging demographic to appeal to. Although this is sometimes characterized as just an increased skepticism towards marketing, the reality is more complex. The youngest generation now reaching adulthood differs significantly from previous generations in their preferences, responses, and general attitude towards online content, perhaps even more so than Millennials.

9 min read

9 Tips for conducting a social media audit

Social media builds brands and helps keep existing brands in the business. It helps in acquiring customers and retaining old ones. It is a crucial part of digital marketing that shapes your brand online, connects with your customers, and improves your overall reputation.

The more effective your social media strategy is, the more of a return you will see on your efforts. A good place to start is with a social media audit. 

9 min read

The power of AI: How predictive analytics boost conversion rates

The concept of using AI for business isn't new—but can it improve conversion rates in ways you might never have expected.

For various aspects of business operations, AI usage has been taking the market by storm, appearing in nearly every field. Most people may not realize it, but they may have already benefited from AI in their daily lives.

The business world, in particular, has made great strides in utilizing AI in many ways. AI-based applications are used in:

  • Spam filters
  • Smart emails
  • Voice-to-text utilities
  • Process automation
  • Sales and business forecasting