7 min read
Did you know that 90 percent of companies have concluded that their niches have become more competitive in the last three years? This increase in competitiveness cuts across industries irrespective of the businesses and industry’s size.
8 min read
Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.
8 min read
Recurring revenue is necessary for every business to survive and grow. Customer experience drives recurring revenue. When you reach a position where you start getting recurring revenue, be it monthly or annually, it becomes easier to manage your business expenses, plan budgets, and make more investments to grow your business.
7 min read
Every company should prioritize customer loyalty, regardless of its size. Customers who return spend up to 67% more than newcomers. This helps build a business’ authority and reputation. Furthermore, recruiting new clients is nearly ten times more expensive than retaining existing ones.
5 min read
What's the difference between building a brand and building a business?
Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.
Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area.
Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts.
7 min read
This guide is for you if you want to strengthen your brand without having to master the skill of walking on water to achieve it. Following this guide, you’ll learn how you can harness the power of blogger outreach to benefit the online visibility, and reputation, of your brand.
7 min read
Video is a great method if you want to produce client testimonials that resonate with people. People need confirmation from someone who has purchased the product to see whether it’s worth their time and money. This is why customer testimonials are an excellent way to highlight your company's products and services.
7 min read
Running a business has never been for the faint of heart. Aside from developing the best product, you also have to deal with feedback, positive and negative. In highly-competitive industries, your brand is only as good as its reputation.
4 min read
A Psychologist named Albert Mehrabian showed that nonverbal communication is responsible for 93% of communication. In addition, research by 3M demonstrated that humans process visual information 60,000 times faster than text. We are literally hardwired for visual data consumption.
7 min read
Inbound marketing uses online content, along with search engine marketing, to "pull" prospects to your brand. The "inbound" part of inbound marketing refers to sales coming to you, rather than you going after specific customers. Inbound marketing is normally part of a well-rounded campaign of both inbound, direct, paid, and other marketing approaches.