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brands (2)

8 min read

Reduce Your Website's Bounce Rate for Better Visibility Online

Bounce rate is one of the most crucial parameters of a site's effectiveness. This metric shows the percentage of visitors who leave after viewing just one page. It indicates whether the site meets your audience's expectations when they open it for the first time. Why does it happen? And what are the ways to reduce the bounce rate? The following article will tell you about 8 main methods to prevent users from leaving your site too soon.

7 min read

Effective SEO Project Management: Tips, Tools & Cases

SEO project management is one of the most in-demand services for businesses with an online presence. But when it comes to practice, it becomes obvious that SEO  task management is significantly different from traditional project management. You need to know not only the best practices to run the project but also have technical knowledge in the SEO area. 

6 min read

How to Develop a Strong Business Communication Strategy

Business communication is a vital part of any company’s plans for the future. A clear strategy can put you in complete control of your message and ensure that your business is always putting its best foot forward. However, this is not as easy as it sounds as you have to remember that communications go beyond just social media. But how can you do this well and keep your communication on track?  

7 min read

Why is Branding Important to Customer Experience?

A brand is a certain image of your company that sets customers’ expectations for the experience.

It feels like every company wants to be a brand. And not without reason. A brand is what makes a company a unique identity. Companies come and go, and you are free to choose the one that ships faster or offers lower prices. A brand, on the other hand, is something special. Interacting with a brand makes you feel a certain way.

7 min read

Want Instagram followers? Create these types of videos.

There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion active users on the network with varying interests and hobbies. This is precisely why you need to experiment with different types of videos and static posts in order to deliver value to your target audience.

8 min read

Steps to implement an effective rebranding strategy

Rebranding is a process that involves changing your corporate image, usually when your company is going through a period of change. These changes can include anything from a merger, a shifting target audience, or simply changing priorities, tastes, beliefs, outlook, or more.

Whatever the reason for that change might be, a rebranding strategy can be crucial to the success of your business. The purpose of rebranding is to create a new identity for your brand to set it apart from other competitors. Rebranding is also key to your reputation—both online and offline—as it will affect how people view your company.

This blog will discuss 8 steps to an effective rebranding strategy: 

  • Identify the reasons for rebranding 
  • Set rebranding goals
  • Research and identify your audience  
  • Change your company’s mission and vision
  • Opt for a new name and slogan
  • Create a new brand identity
  • Craft a style guide
  • Plan the launch
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