7 min read
By Brad Smith on
Mar 5, 2021 10:57:15 AM
Take your content marketing efforts to the next level
Content marketing is one of the most effective ways to raise brand awareness. By publishing quality content, you can reach your target audience and build authority.
But there’s more to content marketing than publishing a blog post and calling it a day. For your efforts to be successful, you need a cohesive strategy that aligns your content with your core values and business objectives.
Putting together a content marketing plan isn’t exactly easy, though. The good news is you don’t have to start entirely from scratch.
TOPICS:
Search Engine Content Marketing
Business Reputation Management
Online Marketing Best Practices
brands
7 min read
By Daniel Bishop on
Mar 3, 2021 1:56:16 PM
Since the dawn of time, marketing and advertising has been about one thing: content. What you want to say and how you want your audience to receive and interpret that message. There’s a fundamental difference between creating content for the sake of having content and creating content that inspires action, spurs sales conversations, or simply gets you the response you want.
Despite the importance of content, research shows that as much as 60% of B2B content marketers see the production of engaging content as the top marketing challenge they have to face on a daily level.
One of the main reasons marketers struggle to come up with engaging content is the lack of a data-driven approach. In order to create content that your target audience will find interesting and valuable, it’s not enough to have a talented and energetic team of writers.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing
7 min read
By Oli Bridge on
Feb 19, 2021 6:18:54 PM
The next time you want to tell your company’s story, why not try a video? It’s a great way to connect with your customers — it’s personal. People consume video content more than any other type of media.
TOPICS:
Business Reputation Management
Reputation Marketing
brands
8 min read
By Adriana Williams on
Jan 5, 2021 1:21:51 PM
In order to stay relevant in today’s consumer market, you need to be social. With an active social media presence, your brand can gain considerable leverage and influence among your customers and industry. From a consumer’s perspective, however, a social media account is more likely to be perceived as professional and successful if it has a presence on platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn, to name a few.
TOPICS:
Business Reputation Management
Social Media Marketing
brands
7 min read
By Emily Johnson on
Jan 4, 2021 12:54:26 PM
If you run a B2B business, chances are you’ve tried to connect with C-suite executives.
You may dedicate months to research the most senior decision-makers within organizations to determine the best way to spark their interest. And you still might end up with very little success.
To get on the radar of the C-suite and to present them with effective marketing content is not an easy task.
So what exactly are marketers doing wrong when compelling this vital group to invest?
TOPICS:
Search Engine Content Marketing
Business Reputation Management
Online Marketing Best Practices
8 min read
By Zaheer Dodhia on
Dec 2, 2020 2:53:33 PM
Here are three branding questions for you:
- What do you stand for?
- What does your company stand for?
- How do you make sure that your audience knows what your company stands for?
The answers to these major questions are all wrapped up in the branding process.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Corporate Reputation
6 min read
By Brandon Leibowitz on
Dec 1, 2020 5:20:47 PM
In life, little things matter the most. Especially in SEO.
We know that SEO can be tedious, and that it isn’t always the most exciting part of a marketer’s day. But there are plenty of simple tricks that can boost your progress and save time.
One of our favorites is using Google Search Operators (GSO).
TOPICS:
SEO Reputation Management
Business Reputation Management
Online Marketing Best Practices
4 min read
By Naman Modi on
Oct 27, 2020 2:45:00 PM
Many businesses increase their revenues using local SEO techniques to drive more traffic. Local SEO entails optimizing your website to appear within the search results of your location. A location can be a city, county, postal code, or even a state. Ranking for local SEO attracts more customers who are geographically close to your business. Local SEO tends to be easier than national or global SEO because resources can be focused on a smaller area.
Here are our top 8 local SEO tips to help your business rank in search engines.
- Ensure your business name, address, and phone number is online
- Use internal link structures
- Boost local content creation
- Optimize the URL, title tags, headers, and meta descriptions
- Make your website mobile-friendly
- Add location pages to your web pages
- Use Google My Business captions
- Invest in review management
TOPICS:
SEO Reputation Management
Business Reputation Management
Online Marketing Best Practices
5 min read
By Emily Lamp on
Oct 27, 2020 11:54:58 AM
One of the guaranteed ways to improve your venture's marketability is to make sure that it gets enough online recognition. Search engine optimization (SEO) is the best way to achieve higher rankings in search results in the medium to long-term, but what exactly does that mean? And where do you start?
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
Business Reputation Management
5 min read
By Stefan Smulders on
Sep 26, 2020 11:31:31 AM
Given its reputation, LinkedIn is easily one of the most important platforms your brand needs to make it in the competitive world of online marketing. LinkedIn is viewed by many entrepreneurs as the most effective social media channel you can use to promote your services.
TOPICS:
Business Reputation Management
Social Media Marketing