4 min read
C-suite professionals have probably heard countless times that effective communication is good for business. But where do you start? How will you know it’s working? Leadership communication is a skill, and it takes practice.
5 min read
When starting a business or a new project, choosing a brand name is always a dilemma.
7 min read
Every company should prioritize customer loyalty, regardless of its size. Customers who return spend up to 67% more than newcomers. This helps build a business’ authority and reputation. Furthermore, recruiting new clients is nearly ten times more expensive than retaining existing ones.
7 min read
This guide is for you if you want to strengthen your brand without having to master the skill of walking on water to achieve it. Following this guide, you’ll learn how you can harness the power of blogger outreach to benefit the online visibility, and reputation, of your brand.
7 min read
Video is a great method if you want to produce client testimonials that resonate with people. People need confirmation from someone who has purchased the product to see whether it’s worth their time and money. This is why customer testimonials are an excellent way to highlight your company's products and services.
6 min read
The first thing that comes to mind when you hear the word local marketing, at least for digital marketers, is local SEO. Multiple location marketing strategies have been tried and tested, like building local citations, running local ads, and reputation management.
4 min read
Whether you are just starting your business or aiming to grow, social media is one of the most powerful platforms for reaching potential clients. Almost all companies today use various social media platforms for marketing their products and services. These platforms come with many benefits for small businesses, but it does not mean there are no limitations. Be sure to consider all the pros and cons before plunging into them for better business success.
7 min read
As it stands right now, the world is a lot more focused on repairing social inequality than it was a few years ago. While we can all (hopefully) agree that this is a good thing, there is a lot of dispute around the best ways to go about achieving it.
6 min read
Cybersecurity now is at the forefront of major political and economical scandals, since our technological era is prone to cyberattacks and cybercrime costs. With that said, it’s important to keep your information safe and learn how you can stay protected from cyberattacks.
6 min read
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