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5 min read

A CEO's guide to reputation management

By Aneeq Gill on Feb 3, 2020 11:43:56 AM

Reputation and brand matter a lot in business these days. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.

A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. CEOs these days are under constant pressure and are scrutinized for their online presence. High usage of social media for multiple purposes is also a reason for that.

Topics: Business Reputation Management Reputation management techniques Reputation
5 min read

Using the Instagram Shopping Feature to Ramp Up Your Social Media Marketing Strategy In 2020

By Pete Campbell on Jan 16, 2020 2:40:16 AM

The Instagram Shopping feature is a real game-changer for brands or businesses that sell online. With Instagram Shopping enabled, anyone who browses your feed can tap on your post and purchase the featured item within seconds.

Topics: Content Marketing Business Reputation Management Reputation marketing
5 min read

Planning a content strategy is nothing, implementation gets results

By Alma Causey on Jan 7, 2020 8:43:21 AM

“Traditional marketing talks at people. Content marketing talks at them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally as important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy:

Topics: Content Marketing Online Reputation Management (ORM) Business Reputation Management best practices
4 min read

How creeping reputation problems leech profits

By Georgi Todorov on Dec 2, 2019 11:53:37 AM

It happens slowly. First one bad review, no one really notices. Then an article quietly penned by a competitor shaves off a few percentage points of profit. The sales team gets yelled at. The marketing team calls for a bigger budget, but still it happens. Over time profits soften and all because Google search results have been slowly, even imperceptibly, getting worse.

Topics: Online Reputation Management (ORM) Business Reputation Management best practices

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