7 min read
By Pedro Rodriguez on
Sep 26, 2020 11:36:37 AM
Social media is a great channel to build relationships with your customers and connect with new ones. Connecting with customers and prospective customers is called social media engagement.
The term social media engagement is broad, but typically includes interactions like clicks, comments, likes, shares, mentions, and direct messages on your social media accounts.
Engagement is all about building meaningful relationships with customers through the interactions listed above.
TOPICS:
Business Reputation Management
5 min read
By Stefan Smulders on
Sep 26, 2020 11:31:31 AM
Given its reputation, LinkedIn is easily one of the most important platforms your brand needs to make it in the competitive world of online marketing. LinkedIn is viewed by many entrepreneurs as the most effective social media channel you can use to promote your services.
TOPICS:
Business Reputation Management
Social Media Marketing
8 min read
By Jasmeet Singh on
Sep 12, 2020 10:45:14 AM
Nine out of ten startups fail.
This statistic is overused to the point that it has become a cliche, but it serves as a stark reality check that most startups fail, statistically speaking.
Does that mean you should give up on your idea and stop reading this blog now? Of course not. All that means is that you need to do everything you can to ensure your business has better chances of success.
The world of entrepreneurship is full of unpredictable challenges, but there are steps you can take to build a resilient business. Planning is vital as it helps you chart out a road map for your venture and keeps you focused from the beginning, leaving little or no room for unexpected disappointments.
Yet, many founders don’t take planning seriously. Why?
TOPICS:
Business Reputation Management
Online Marketing Best Practices
6 min read
By Kiara McColl on
Sep 11, 2020 5:38:58 PM
Data science and digital marketing can work together to improve your next marketing campaign.
TOPICS:
SEO Reputation Management
Business Reputation Management
9 min read
By Lauren Williams on
Aug 18, 2020 11:40:02 AM
Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Reputation Marketing
5 min read
By Pete Campbell on
Aug 5, 2020 12:37:34 PM
Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Reputation Marketing
7 min read
By Madhavi Vaidya on
Jul 8, 2020 1:41:43 PM
Your business story is your most valuable asset. Your content marketing has a direct effect on business performance, and is hinged on both what you tell people about your business and how you tell it.
TOPICS:
Search Engine Content Marketing
Business Reputation Management
Online Marketing Best Practices
5 min read
By Arslan Hassan on
Jul 1, 2020 4:06:27 PM
Your company's online reputation can make or break your business. Before you even get a chance to connect with your customer, they have already Googled your business, read your online reviews, and judged you accordingly.
Reputation management allows you to take control of the information that appears about your company online. It is crucial for driving business to your company.
TOPICS:
Business Reputation Management
Monitor Online Reputation
7 min read
By Mohit Dadhich on
Jun 9, 2020 11:42:52 AM
Social media has deepened its roots with consumers for over a decade. It’s hard to imagine life today without any type of social media. This new technology has given marketers a better way to reach a larger target audience easily and quickly.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing
10 min read
By Vincent Sevilla on
May 19, 2020 12:45:52 PM
E-commerce sales are reaching unprecedented heights. In 2019, 11.5 percent of U.S. retail sales were e-commerce; that’s more than double its slice of the pie back in 2010 (4.6 percent). And now, due to Covid-19, e-commerce is quickly becoming one of the only ways to shop.
TOPICS:
Business Reputation Management
Online Marketing Best Practices