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Business Reputation Management

5 min read

How Sentiment Analysis Can Improve Your Business’ Reputation

For the past 30 years, the world has become increasingly more connected like never before. This means that opinions have become easier to share and are viewed by many more people, faster. These various opinions can be an extremely valuable resource for companies looking for insight into their performance, bottom line, and reputation.

6 min read

How to Develop a Strong Business Communication Strategy

Business communication is a vital part of any company’s plans for the future. A clear strategy can put you in complete control of your message and ensure that your business is always putting its best foot forward. However, this is not as easy as it sounds as you have to remember that communications go beyond just social media. But how can you do this well and keep your communication on track?  

6 min read

Google Search Operators: Tips & Tricks for SEO

In life, little things matter the most. Especially in SEO.

We know that SEO can be tedious, and that it isn’t always the most exciting part of a marketer’s day. But there are plenty of simple tricks that can boost your progress and save time.

One of our favorites is using Google Search Operators (GSO).

8 min read

Steps to implement an effective rebranding strategy

Rebranding is a process that involves changing your corporate image, usually when your company is going through a period of change. These changes can include anything from a merger, a shifting target audience, or simply changing priorities, tastes, beliefs, outlook, or more.

Whatever the reason for that change might be, a rebranding strategy can be crucial to the success of your business. The purpose of rebranding is to create a new identity for your brand to set it apart from other competitors. Rebranding is also key to your reputation—both online and offline—as it will affect how people view your company.

This blog will discuss 8 steps to an effective rebranding strategy: 

  • Identify the reasons for rebranding 
  • Set rebranding goals
  • Research and identify your audience  
  • Change your company’s mission and vision
  • Opt for a new name and slogan
  • Create a new brand identity
  • Craft a style guide
  • Plan the launch

9 min read

The power of AI: How predictive analytics boost conversion rates

The concept of using AI for business isn't new—but can it improve conversion rates in ways you might never have expected.

For various aspects of business operations, AI usage has been taking the market by storm, appearing in nearly every field. Most people may not realize it, but they may have already benefited from AI in their daily lives.

The business world, in particular, has made great strides in utilizing AI in many ways. AI-based applications are used in:

  • Spam filters
  • Smart emails
  • Voice-to-text utilities
  • Process automation
  • Sales and business forecasting 

7 min read

Crush your content marketing goals with these time-saving tips, checklists, and templates

Take your content marketing efforts to the next level

Content marketing is one of the most effective ways to raise brand awareness. By publishing quality content, you can reach your target audience and build authority.

But there’s more to content marketing than publishing a blog post and calling it a day. For your efforts to be successful, you need a cohesive strategy that aligns your content with your core values and business objectives.

Putting together a content marketing plan isn’t exactly easy, though. The good news is you don’t have to start entirely from scratch. 

7 min read

Data: The missing link in your content marketing plan

Since the dawn of time, marketing and advertising has been about one thing: content. What you want to say and how you want your audience to receive and interpret that message. There’s a fundamental difference between creating content for the sake of having content and creating content that inspires action, spurs sales conversations, or simply gets you the response you want.

Despite the importance of content, research shows that as much as 60% of B2B content marketers see the production of engaging content as the top marketing challenge they have to face on a daily level. 

One of the main reasons marketers struggle to come up with engaging content is the lack of a data-driven approach. In order to create content that your target audience will find interesting and valuable, it’s not enough to have a talented and energetic team of writers. 

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