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7 min read

Crush your content marketing goals with these time-saving tips, checklists, and templates

Take your content marketing efforts to the next level

Content marketing is one of the most effective ways to raise brand awareness. By publishing quality content, you can reach your target audience and build authority.

But there’s more to content marketing than publishing a blog post and calling it a day. For your efforts to be successful, you need a cohesive strategy that aligns your content with your core values and business objectives.

Putting together a content marketing plan isn’t exactly easy, though. The good news is you don’t have to start entirely from scratch. 

7 min read

Data: The missing link in your content marketing plan

Since the dawn of time, marketing and advertising has been about one thing: content. What you want to say and how you want your audience to receive and interpret that message. There’s a fundamental difference between creating content for the sake of having content and creating content that inspires action, spurs sales conversations, or simply gets you the response you want.

Despite the importance of content, research shows that as much as 60% of B2B content marketers see the production of engaging content as the top marketing challenge they have to face on a daily level. 

One of the main reasons marketers struggle to come up with engaging content is the lack of a data-driven approach. In order to create content that your target audience will find interesting and valuable, it’s not enough to have a talented and energetic team of writers. 

8 min read

How to manage your brand with social media listening

In order to stay relevant in today’s consumer market, you need to be social. With an active social media presence, your brand can gain considerable leverage and influence among your customers and industry. From a consumer’s perspective, however, a social media account is more likely to be perceived as professional and successful if it has a presence on platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn, to name a few.

7 min read

How to make your content marketing appeal to C-level executives

If you run a B2B business, chances are you’ve tried to connect with C-suite executives.

You may dedicate months to research the most senior decision-makers within organizations to determine the best way to spark their interest. And you still might end up with very little success.

To get on the radar of the C-suite and to present them with effective marketing content is not an easy task.

So what exactly are marketers doing wrong when compelling this vital group to invest?

6 min read

Google Search Operators: Tips & Tricks for SEO

In life, little things matter the most. Especially in SEO.

We know that SEO can be tedious, and that it isn’t always the most exciting part of a marketer’s day. But there are plenty of simple tricks that can boost your progress and save time.

One of our favorites is using Google Search Operators (GSO).

4 min read

Local SEO Guide: How to rank your website 

Many businesses increase their revenues using local SEO techniques to drive more traffic. Local SEO entails optimizing your website to appear within the search results of your location. A location can be a city, county, postal code, or even a state. Ranking for local SEO attracts more customers who are geographically close to your business. Local SEO tends to be easier than national or global SEO because resources can be focused on a smaller area. 

Here are our top 8 local SEO tips to help your business rank in search engines. 

  • Ensure your business name, address, and phone number is online
  • Use internal link structures
  • Boost local content creation
  • Optimize the URL, title tags, headers, and meta descriptions
  • Make your website mobile-friendly
  • Add location pages to your web pages
  •  Use Google My Business captions
  • Invest in review management

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