5 min read
Given its reputation, LinkedIn is easily one of the most important platforms your brand needs to make it in the competitive world of online marketing. LinkedIn is viewed by many entrepreneurs as the most effective social media channel you can use to promote your services.
8 min read
Nine out of ten startups fail.
This statistic is overused to the point that it has become a cliche, but it serves as a stark reality check that most startups fail, statistically speaking.
Does that mean you should give up on your idea and stop reading this blog now? Of course not. All that means is that you need to do everything you can to ensure your business has better chances of success.
The world of entrepreneurship is full of unpredictable challenges, but there are steps you can take to build a resilient business. Planning is vital as it helps you chart out a road map for your venture and keeps you focused from the beginning, leaving little or no room for unexpected disappointments.
Yet, many founders don’t take planning seriously. Why?
6 min read
Data science and digital marketing can work together to improve your next marketing campaign.
9 min read
Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.
5 min read
Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?
7 min read
Your business story is your most valuable asset. Your content marketing has a direct effect on business performance, and is hinged on both what you tell people about your business and how you tell it.
5 min read
Your company's online reputation can make or break your business. Before you even get a chance to connect with your customer, they have already Googled your business, read your online reviews, and judged you accordingly.
Reputation management allows you to take control of the information that appears about your company online. It is crucial for driving business to your company.
10 min read
E-commerce sales are reaching unprecedented heights. In 2019, 11.5 percent of U.S. retail sales were e-commerce; that’s more than double its slice of the pie back in 2010 (4.6 percent). And now, due to Covid-19, e-commerce is quickly becoming one of the only ways to shop.
4 min read
Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are:
- Send push notifications
- Fast-track signup forms
- Personalize content
- Offer a customized rewards program
- Ask for feedback
5 min read
Understanding your niche is the first step to owning your Business-to-Business (B2B) content marketing strategy. Today’s market is constantly changing, and it can be difficult to gain footing, even if your business is already established. Because of this, you have to be ready to adapt your content marketing strategy to succeed in various circumstances.