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Business Reputation Management

5 min read

Your Ultimate Technical SEO Checklist for 2020

To rule the e-commerce business, the first and foremost step is to take care of technical SEO aspects. All too often, e-commerce business owners neglect this crucial step while designing their website, and if they do, profits suffer. Keep your technical SEO top-of-mind with this handy checklist and watch your web store soar to the top of search engine results.

This is the best place to find complete information on technical SEO. You will find easy, yet effective steps that will optimize your website. Before we dive into the details of improving your technical SEO, we’d like to start with a quick overview of SEO, and what it means for your e-commerce store.

6 min read

What leaders should know about reputation marketing

Reputation and brand matter a lot in business these days. Using marketing to improve the sentiment of your brand is reputation marketing. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.

A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. This type of reputation marketing is executive reputation management. This article covers both. 

5 min read

Content marketing will drive traffic to your business. Here's how.

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“Traditional marketing talks at people. Content marketing talks with them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy:

4 min read

How creeping reputation problems leech profits

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It happens slowly. First one bad review, no one really notices. Then an article quietly penned by a competitor shaves off a few percentage points of profit. The sales team gets yelled at. The marketing team calls for a bigger budget, but still it happens. Over time profits soften and all because Google search results have been slowly, even imperceptibly, getting worse.

5 min read

How positive and negative reviews affect business revenue

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A single negative review can cause your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online reviews have transformed the way business is conducted.

5 min read

Tattoo your brand name on your forehead

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Maybe not your forehead. But your arm is a good place to start. Harley Davidsons' brand is so good people tattoo their logo on their bodies. 

The benefits of establishing your brand are:

Think of your favorite company. What’s the first thing that comes to mind? It’s probably that company’s logo, or an image representing them as a brand. The image of a logo or a name that comes to your mind when you are thinking of buying something is branding.

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