6 min read
Boost Your Local SEO with Customer Reviews
If you want to attract more customers to your website and make it easier for them to find you online, you should pay attention to the quantity and quality of customer reviews.
Posts about
Business Reputation Marketing
4 min read
How to Make an Explainer Video That Converts
Explainer videos are an essential component of any savvy marketer's toolbox. They are:
5 min read
7 Tips to Build an Effective Employee Communication Strategy
A big part of reputation management is stakeholder communication, and that includes employees. So how do you implement a sound communication strategy for your employees? In this article, we share tips that go into creating an effective employee communication strategy.
7 min read
What is Competitor Intelligence?
Did you know that 90 percent of companies have concluded that their niches have become more competitive in the last three years? This increase in competitiveness cuts across industries irrespective of the businesses and industry’s size.
8 min read
8 Influencer Marketing Mistakes That Put Brand Campaigns to Waste
Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.
8 min read
How Can I use Customer Experience to Prevent Churn?
Recurring revenue is necessary for every business to survive and grow. Customer experience drives recurring revenue. When you reach a position where you start getting recurring revenue, be it monthly or annually, it becomes easier to manage your business expenses, plan budgets, and make more investments to grow your business.
7 min read
How to Increase Your Business's Customer Loyalty
Every company should prioritize customer loyalty, regardless of its size. Customers who return spend up to 67% more than newcomers. This helps build a business’ authority and reputation. Furthermore, recruiting new clients is nearly ten times more expensive than retaining existing ones.
5 min read
Building a Business vs. Building a Brand
What's the difference between building a brand and building a business?
Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.
Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area.
Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts.
7 min read
Blogger Outreach For Building Your Brand - A Quick Yet Comprehensive Guide
This guide is for you if you want to strengthen your brand without having to master the skill of walking on water to achieve it. Following this guide, you’ll learn how you can harness the power of blogger outreach to benefit the online visibility, and reputation, of your brand.
7 min read
5 Customer Video Testimonial Examples (& Why They Work)
Video is a great method if you want to produce client testimonials that resonate with people. People need confirmation from someone who has purchased the product to see whether it’s worth their time and money. This is why customer testimonials are an excellent way to highlight your company's products and services.