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8 min read

8 Influencer Marketing Mistakes That Put Brand Campaigns to Waste

Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.

5 min read

Building a Business vs. Building a Brand

What's the difference between building a brand and building a business?

Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.

Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area. 

Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts. 

7 min read

Blogger Outreach For Building Your Brand - A Quick Yet Comprehensive Guide

This guide is for you if you want to strengthen your brand without having to master the skill of walking on water to achieve it. Following this guide, you’ll learn how you can harness the power of blogger outreach to benefit the online visibility, and reputation, of your brand.

7 min read

5 Customer Video Testimonial Examples (& Why They Work)

Video is a great method if you want to produce client testimonials that resonate with people. People need confirmation from someone who has purchased the product to see whether it’s worth their time and money. This is why customer testimonials are an excellent way to highlight your company's products and services. 

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