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Ethics in Search Marketing

6 min read

How to rank on Google’s first page without violating the rules

Getting on Google's first page is not a walk in the park. You must be willing to put in lots of hard work while keeping a close eye on ever-changing rules and algorithms. If you let your guard down, you risk having your page fall off the first pages altogether. If that happens, you’ll have a hard time getting people to click your link because most people don’t click past the first page of Google search results anyway.