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How to Do Reputation Management

10 min read

Using ORM to avoid crisis communication fails

Reputation is everything. We all know how hard it can be to protect a good reputation. It is fragile. You only need a single, simple mistake to damage your brand’s image. This is especially true in the digital world where the all too familiar notion of “the internet never forgets” is sulking in the shadows of our online campaigns. 

6 min read

How to Promote Your Website for Free

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With the emergence of social media, blogging, and ecommerce, one has to wonder whether having a website is still relevant and necessary in 2019. Well, let us save you the suspense - yes. Having a website, especially if you are running a business, is still as crucial as ever if you are interested in reaching your target audience and/or customers. In fact, when searching for products and services online, 30% of consumers will not consider a business that doesn’t have a website. On top of that, the majority of your audience will still find your website through search engines, as opposed to discovering it on social media or through email marketing.