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8 min read

8 Influencer Marketing Mistakes That Put Brand Campaigns to Waste

Influencer marketing became a $13.8 billion industry in 2021. This year, the market is projected to expand to a whopping $16.4 billion industry. That number is expanding so rapidly that if you want to compete successfully against other brands, you have to implement this kind of marketing. Otherwise, you simply aren’t going to stand out from the crowd.

6 min read

How to Find Influencers for Your Brand

Will TikTok pass Instagram’s number of users? Is there a new platform coming that will steal the spotlight from both of them? It’s hard to predict the next big thing, but one thing is certain – influencers will be there.

With the market growing more than double in size over the last two years, it’s clear that endorsements from prominent content creators have become a valuable asset for any type of business. Regardless of the niche, influencers are a way to get closer to your target group and grab your prospects’ attention.

7 min read

Want Instagram followers? Create these types of videos.

There is no doubt that Instagram is one of the fastest-growing social media platforms worldwide. Currently, there are more than 1 billion active users on the network with varying interests and hobbies. This is precisely why you need to experiment with different types of videos and static posts in order to deliver value to your target audience.

6 min read

AI for social media: What it is and why it matters to you

Artificial Intelligence (AI) is everywhere. 

From the email service you use to the cab-hailing app — every single technology that we use today has some traces of AI in it.

We’ve also seen highly-imaginative and too good to be true use cases of AI. The fact is, AI is definitely powerful. As Elon Musk puts it, “AI is more dangerous than nukes.” However, any technology, if used in the right manner and within proper parameters, can actually be a boon to mankind, just like nuclear energy.

11 min read

Top Apps to Help You Build A Killer Brand on Instagram

Both Facebook and Instagram have become effective marketing tools for brand awareness. However, when it comes to user engagement, Instagram has twice the opportunity. In fact, 68% of users on Instagram engage with brands regularly while only 38% of users on Facebook regularly engage with brands. On average, Instagram has 58 times more engagement for each follower as compared to Facebook.

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