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Online Marketing Best Practices

8 min read

6 things to know before starting a startup

Nine out of ten startups fail. 

This statistic is overused to the point that it has become a cliche, but it serves as a stark reality check that most startups fail, statistically speaking.

Does that mean you should give up on your idea and stop reading this blog now? Of course not. All that means is that you need to do everything you can to ensure your business has better chances of success. 

The world of entrepreneurship is full of unpredictable challenges, but there are steps you can take to build a resilient business. Planning is vital as it helps you chart out a road map for your venture and keeps you focused from the beginning, leaving little or no room for unexpected disappointments. 

Yet, many founders don’t take planning seriously. Why?

8 min read

How to optimize owned web properties to improve Google ranking

Did you know? The top result on Google has a 33% chance of getting clicked.

It’s no secret that your website needs to rank well on Google to survive. That’s why there are countless blogs, podcasts and news articles on the subject.

When you search “How to improve your Google ranking” millions of results pop up. Some are helpful. Some not. So how do you sift through the clutter?

6 min read

5 Cost-effective viral marketing strategies for start-ups

Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.

9 min read

7 analytics-driven tips for a hyper-personalization content strategy

Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.

5 min read

Why a marketing database is essential for your small business

Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?

6 min read

4 reasons fresh relevant content improves reputation

There are plenty of stats out there showing the importance of great content. After all, content marketing is one of the major drivers of traffic and revenue for a lot of companies today. Great content can get you more visitors, more buyers, more money, more recognition, and everything that comes with it.

7 min read

Top Apps to Help You Build A Killer Brand on Instagram

Both Facebook and Instagram have become effective marketing tools for brand awareness. However, when it comes to user engagement, Instagram has twice the opportunity. In fact, 68% of users on Instagram engage with brands regularly while only 38% of users on Facebook regularly engage with brands. On average, Instagram has 58 times more engagement for each follower as compared to Facebook.

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