6 min read
By Noah Rue on
Apr 13, 2021 2:08:03 PM
Implement these five strategies to solidify your e-commerce brand’s reputation and give your business an online presence customers rave about.
E-commerce brands are multiplying due to the increased use of technology and interest in convenient, comfortable, safe purchasing solutions.
E-commerce can expand your brand’s reach and take full advantage of a broader customer base. To develop an e-commerce brand worthy of loyal customers, you must start with authentic customer connection strategies that prompt a positive reputation.
TOPICS:
Online Reputation Management (ORM)
Online Marketing Best Practices
brands
7 min read
By Mehvish Patel on
Mar 17, 2021 3:19:04 PM
Today's consumers are shrewd. They are more demanding than ever, and simply clicking on external advertisements is not enough to draw them into your site. This means that a landing page is something that your company needs.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
brands
6 min read
By Alan Walker on
Mar 9, 2021 5:35:27 PM
If you’ve been looking for ways to grow your brand, you’ve probably heard about the term visual content marketing strategy. Since visual communication is an essential part of effective marketing, it’s surely an aspect worth learning and applying to your creative strategy.
TOPICS:
Online Marketing Best Practices
Reputation Strategy
7 min read
By Brad Smith on
Mar 5, 2021 10:57:15 AM
Take your content marketing efforts to the next level
Content marketing is one of the most effective ways to raise brand awareness. By publishing quality content, you can reach your target audience and build authority.
But there’s more to content marketing than publishing a blog post and calling it a day. For your efforts to be successful, you need a cohesive strategy that aligns your content with your core values and business objectives.
Putting together a content marketing plan isn’t exactly easy, though. The good news is you don’t have to start entirely from scratch.
TOPICS:
Search Engine Content Marketing
Business Reputation Management
Online Marketing Best Practices
brands
6 min read
By Ryan Pell on
Mar 3, 2021 3:29:57 PM
Nowdays, everyone is on social media. Even if you take Facebook alone, it gives you potential access to almost three billion users.
You can safely say that social media platforms are the most powerful and surefire way to launch a successful marketing campaign.
Here's the tricky part though: The sheer size and diversity of these platforms make it extremely hard for businesses to capitalize on them effectively. It's like having access to an ocean, but not knowing how to swim.
Enter social data.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
brands
7 min read
By Daniel Bishop on
Mar 3, 2021 1:56:16 PM
Since the dawn of time, marketing and advertising has been about one thing: content. What you want to say and how you want your audience to receive and interpret that message. There’s a fundamental difference between creating content for the sake of having content and creating content that inspires action, spurs sales conversations, or simply gets you the response you want.
Despite the importance of content, research shows that as much as 60% of B2B content marketers see the production of engaging content as the top marketing challenge they have to face on a daily level.
One of the main reasons marketers struggle to come up with engaging content is the lack of a data-driven approach. In order to create content that your target audience will find interesting and valuable, it’s not enough to have a talented and energetic team of writers.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing
6 min read
By Noah Rue on
Feb 23, 2021 2:48:43 PM
You already know influencer marketing is a powerful tool for your brand and don’t need us to convince you that it’s here to stay. But, when you invest your time, money, and energy into something, you want to be certain you’re getting the absolute most bang for your buck. Influencer marketing is no exception.
TOPICS:
Online Marketing Best Practices
Social Media Marketing
Instagram
9 min read
By Rakshit Hirapara on
Feb 9, 2021 11:00:53 AM
Your website won’t rank unless other blogs and websites are linking to it. Google uses the amount and quality of backlinks to determine the authenticity and trust factors of your site. If Google trusts your site, it may rank it well.
TOPICS:
SEO Reputation Management
Online Marketing Best Practices
Ethics in Search Marketing
11 min read
By Julia Samoilenko on
Jan 21, 2021 8:01:58 PM
Nowadays, bringing new users to your website isn’t enough. If they leave before performing some desired action, all your efforts are wasted. If your website isn't converting visitors into customers, it's not doing its job. One of the ways to increase trust, and conversions, is social proof.
TOPICS:
Online Review Management
Online Marketing Best Practices
Social Media Marketing
6 min read
By Stacey Wonder on
Jan 15, 2021 7:15:00 AM
Is your website design helping or hurting your conversion rates?
Your website design is the most important element that can alter your business growth. If you want to get your online e=commerce store listed among the leading sellers, you should take care of its website design, so that you can make it more attractive for your visitors.
TOPICS:
Online Marketing Best Practices
brands