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10 min read

20 Effective Ways to Grow Your E-commerce Business Through Customer Service

By Vincent Sevilla on May 19, 2020 12:45:52 PM

E-commerce sales are reaching unprecedented heights. In 2019, 11.5 percent of U.S. retail sales were e-commerce; that’s more than double its slice of the pie back in 2010 (4.6 percent). And now, due to Covid-19, e-commerce is quickly becoming one of the only ways to shop.  

Topics: Business Reputation Management Online Marketing Best Practices
4 min read

5 Easy Ways to Boost User Engagement and Retention

By Bruno Bourdmone on May 19, 2020 12:28:08 PM

Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are:

  • Send push notifications
  • Fast-track signup forms
  • Personalize content 
  • Offer a customized rewards program
  • Ask for feedback
Topics: Business Reputation Management Online Marketing Best Practices Reputation Marketing
5 min read

4 surefire Ways to Improve Your B2B Content Marketing

By Brianna Pyne on Apr 28, 2020 2:27:09 PM

Understanding your niche is the first step to owning your Business-to-Business (B2B) content marketing strategy. Today’s market is constantly changing, and it can be difficult to gain footing, even if your business is already established. Because of this, you have to be ready to adapt your content marketing strategy to succeed in various circumstances.

Topics: Search Engine Content Marketing Business Reputation Management Online Marketing Best Practices
5 min read

Keyword Research: How to do it and why it matters

By Naman Modi on Mar 3, 2020 3:40:33 PM

Before we begin, congratulations on starting your new website. We want you to know that you made the best decision that will help you expand and reach out to your prospects and unique target audience. That is the first step.

The next step is to make your website visible to both the people who will be consuming your content and to the search engines that will be ranking it. To do this, you need to do keyword research. In this guide, we are going to show you how to conduct comprehensive keyword research to help you rank higher in your SEO.

Topics: Search Engine Content Marketing SEO Reputation Management Online Marketing Best Practices
5 min read

Planning a content strategy is nothing, implementation gets results

By Alma Causey on Jan 7, 2020 8:43:21 AM

“Traditional marketing talks at people. Content marketing talks at them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally as important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy:

Topics: Search Engine Content Marketing Online Reputation Management (ORM) Business Reputation Management Online Marketing Best Practices
7 min read

10 ways your online reputation can help you reach influencer status

By John Trogdon on Dec 9, 2019 4:47:02 PM

The amount of clout or influence you hold online and your reputation can feed off of - and disrupt - each other. Your online influence will determine how much trust people place in you and is an important aspect of any reputation management strategy. This includes brands as well, since brands typically want to work with people who have large followings and engage with their followers on a regular basis. 

Influencers have established credibility online because of their large audience and reach on social media. They have changed the ways brands market online and are proof that just about anyone can gain a following and promote products within their niche. 

But how do you start from scratch on your road to becoming an influencer? A huge part of reaching the coveted influencer status is to build your online reputation. Give people a reason to follow you on social media by making sure that what they see about you online is positive.

Topics: Online Reputation Management (ORM) Online Marketing Best Practices
4 min read

How creeping reputation problems leech profits

By Georgi Todorov on Dec 2, 2019 11:53:37 AM

It happens slowly. First one bad review, no one really notices. Then an article quietly penned by a competitor shaves off a few percentage points of profit. The sales team gets yelled at. The marketing team calls for a bigger budget, but still it happens. Over time profits soften and all because Google search results have been slowly, even imperceptibly, getting worse.

Topics: Online Reputation Management (ORM) Business Reputation Management Online Marketing Best Practices
5 min read

9 Tips for Dealing with Customer Complaints on Social Media

By Sandra Dufrene on Nov 12, 2019 2:31:52 PM

Social media has narrowed the gap between a company and its customer base. It has become one of the most common modes of communication. As such, people turn to social media to share special moments, capture live events and, of course, complain about stuff.

Topics: Online Marketing Best Practices Social Media Marketing
5 min read

How positive and negative reviews affect business revenue

By Jessica Bruce on Nov 12, 2019 2:20:33 PM

A single negative review can case your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online reviews have transformed the way business is conducted.

Topics: Online Review Management Online Reputation Management (ORM) Business Reputation Management Online Marketing Best Practices
5 min read

The Benefits of Establishing Your Brand

By Krunal Soni on Oct 22, 2019 10:16:52 AM

The benefits of establishing your brand are:

Think of your favorite company. What’s the first thing that comes to mind? It’s probably that company’s logo, or an image representing them as a brand. The image of a logo or a name that comes to your mind when you are thinking of buying something is branding.

Topics: Business Reputation Management Reputation Psychology Online Marketing Best Practices

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