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Online Marketing Best Practices

6 min read

Google Search Operators: Tips & Tricks for SEO

In life, little things matter the most. Especially in SEO.

We know that SEO can be tedious, and that it isn’t always the most exciting part of a marketer’s day. But there are plenty of simple tricks that can boost your progress and save time.

One of our favorites is using Google Search Operators (GSO).

8 min read

Steps to implement an effective rebranding strategy

Rebranding is a process that involves changing your corporate image, usually when your company is going through a period of change. These changes can include anything from a merger, a shifting target audience, or simply changing priorities, tastes, beliefs, outlook, or more.

Whatever the reason for that change might be, a rebranding strategy can be crucial to the success of your business. The purpose of rebranding is to create a new identity for your brand to set it apart from other competitors. Rebranding is also key to your reputation—both online and offline—as it will affect how people view your company.

This blog will discuss 8 steps to an effective rebranding strategy: 

  • Identify the reasons for rebranding 
  • Set rebranding goals
  • Research and identify your audience  
  • Change your company’s mission and vision
  • Opt for a new name and slogan
  • Create a new brand identity
  • Craft a style guide
  • Plan the launch

7 min read

How to create content Generation Z will actually enjoy

Generation Z is the age group following Millennials. It is often seen as a challenging demographic to appeal to. Although this is sometimes characterized as just an increased skepticism towards marketing, the reality is more complex. The youngest generation now reaching adulthood differs significantly from previous generations in their preferences, responses, and general attitude towards online content, perhaps even more so than Millennials.

9 min read

9 Tips for conducting a social media audit

Social media builds brands and helps keep existing brands in the business. It helps in acquiring customers and retaining old ones. It is a crucial part of digital marketing that shapes your brand online, connects with your customers, and improves your overall reputation.

The more effective your social media strategy is, the more of a return you will see on your efforts. A good place to start is with a social media audit. 

6 min read

AI for social media: What it is and why it matters to you

Artificial Intelligence (AI) is everywhere. 

From the email service you use to the cab-hailing app — every single technology that we use today has some traces of AI in it.

We’ve also seen highly-imaginative and too good to be true use cases of AI. The fact is, AI is definitely powerful. As Elon Musk puts it, “AI is more dangerous than nukes.” However, any technology, if used in the right manner and within proper parameters, can actually be a boon to mankind, just like nuclear energy.

6 min read

Five ways to solidify your e-commerce brand's reputation

Implement these five strategies to solidify your e-commerce brand’s reputation and give your business an online presence customers rave about.  

E-commerce brands are multiplying due to the increased use of technology and interest in convenient, comfortable, safe purchasing solutions.

E-commerce can expand your brand’s reach and take full advantage of a broader customer base. To develop an e-commerce brand worthy of loyal customers, you must start with authentic customer connection strategies that prompt a positive reputation

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