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Online Marketing Best Practices

6 min read

Marketing Strategies to Grow Your Online Influence

Marketing your business is essential if you want your venture to survive. If you want people to know about your business, they need to be informed about its existence. There are several ways to market your business, but the most effective is an understanding of the customers you want to attract, what you’re offering them, and how your product or service compares with that of your competitors.

6 min read

How to Develop a Strong Business Communication Strategy

Business communication is a vital part of any company’s plans for the future. A clear strategy can put you in complete control of your message and ensure that your business is always putting its best foot forward. However, this is not as easy as it sounds as you have to remember that communications go beyond just social media. But how can you do this well and keep your communication on track?  

7 min read

Why is Branding Important to Customer Experience?

A brand is a certain image of your company that sets customers’ expectations for the experience.

It feels like every company wants to be a brand. And not without reason. A brand is what makes a company a unique identity. Companies come and go, and you are free to choose the one that ships faster or offers lower prices. A brand, on the other hand, is something special. Interacting with a brand makes you feel a certain way.

6 min read

Google Search Operators: Tips & Tricks for SEO

In life, little things matter the most. Especially in SEO.

We know that SEO can be tedious, and that it isn’t always the most exciting part of a marketer’s day. But there are plenty of simple tricks that can boost your progress and save time.

One of our favorites is using Google Search Operators (GSO).

8 min read

Steps to implement an effective rebranding strategy

Rebranding is a process that involves changing your corporate image, usually when your company is going through a period of change. These changes can include anything from a merger, a shifting target audience, or simply changing priorities, tastes, beliefs, outlook, or more.

Whatever the reason for that change might be, a rebranding strategy can be crucial to the success of your business. The purpose of rebranding is to create a new identity for your brand to set it apart from other competitors. Rebranding is also key to your reputation—both online and offline—as it will affect how people view your company.

This blog will discuss 8 steps to an effective rebranding strategy: 

  • Identify the reasons for rebranding 
  • Set rebranding goals
  • Research and identify your audience  
  • Change your company’s mission and vision
  • Opt for a new name and slogan
  • Create a new brand identity
  • Craft a style guide
  • Plan the launch

7 min read

How to create content Generation Z will actually enjoy

Generation Z is the age group following Millennials. It is often seen as a challenging demographic to appeal to. Although this is sometimes characterized as just an increased skepticism towards marketing, the reality is more complex. The youngest generation now reaching adulthood differs significantly from previous generations in their preferences, responses, and general attitude towards online content, perhaps even more so than Millennials.

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