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Online Marketing Best Practices (3)

7 min read

How to make your content marketing appeal to C-level executives

If you run a B2B business, chances are you’ve tried to connect with C-suite executives.

You may dedicate months to research the most senior decision-makers within organizations to determine the best way to spark their interest. And you still might end up with very little success.

To get on the radar of the C-suite and to present them with effective marketing content is not an easy task.

So what exactly are marketers doing wrong when compelling this vital group to invest?

5 min read

5 ways to incorporate VR into your brand’s marketing

There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.

Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.

Before we begin, understand the differences between VR and AR:

  • VR stands for Virtual Reality. VR is totally immersive.
  • AR stands for Augmented Reality. AR can be thought of as reality with a graphic overlay.

Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.

In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.

4 min read

Local SEO Guide: How to rank your website 

Many businesses increase their revenues using local SEO techniques to drive more traffic. Local SEO entails optimizing your website to appear within the search results of your location. A location can be a city, county, postal code, or even a state. Ranking for local SEO attracts more customers who are geographically close to your business. Local SEO tends to be easier than national or global SEO because resources can be focused on a smaller area. 

Here are our top 8 local SEO tips to help your business rank in search engines. 

  • Ensure your business name, address, and phone number is online
  • Use internal link structures
  • Boost local content creation
  • Optimize the URL, title tags, headers, and meta descriptions
  • Make your website mobile-friendly
  • Add location pages to your web pages
  •  Use Google My Business captions
  • Invest in review management

8 min read

6 things to know before starting a startup

Nine out of ten startups fail. 

This statistic is overused to the point that it has become a cliche, but it serves as a stark reality check that most startups fail, statistically speaking.

Does that mean you should give up on your idea and stop reading this blog now? Of course not. All that means is that you need to do everything you can to ensure your business has better chances of success. 

The world of entrepreneurship is full of unpredictable challenges, but there are steps you can take to build a resilient business. Planning is vital as it helps you chart out a road map for your venture and keeps you focused from the beginning, leaving little or no room for unexpected disappointments. 

Yet, many founders don’t take planning seriously. Why?

11 min read

Optimize owned web properties to improve brand reputation online

Did you know? The top result on Google has a 33% chance of getting clicked.

It’s no secret that your website needs to rank well on Google to survive. That’s why there are countless blogs, podcasts and news articles on the subject.

When you search “How to improve your Google ranking” millions of results pop up. Some are helpful. Some not. So how do you sift through the clutter?

6 min read

5 Cost-effective viral marketing strategies for start-ups

Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.

9 min read

7 analytics-driven tips for a hyper-personalization content strategy

Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.

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