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Online Marketing Best Practices (4)

5 min read

Why a marketing database is essential for your small business

Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?

6 min read

4 reasons fresh relevant content improves reputation

There are plenty of stats out there showing the importance of great content. After all, content marketing is one of the major drivers of traffic and revenue for a lot of companies today. Great content can get you more visitors, more buyers, more money, more recognition, and everything that comes with it.

11 min read

Top Apps to Help You Build A Killer Brand on Instagram

Both Facebook and Instagram have become effective marketing tools for brand awareness. However, when it comes to user engagement, Instagram has twice the opportunity. In fact, 68% of users on Instagram engage with brands regularly while only 38% of users on Facebook regularly engage with brands. On average, Instagram has 58 times more engagement for each follower as compared to Facebook.

7 min read

5 Easy Ways to Boost User Engagement and Retention

Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are:

  • Send push notifications
  • Fast-track signup forms
  • Personalize content 
  • Offer a customized rewards program
  • Ask for feedback

6 min read

4 surefire Ways to Improve Your B2B Content Marketing

Understanding your niche is the first step to owning your Business-to-Business (B2B) content marketing strategy. Today’s market is constantly changing, and it can be difficult to gain footing, even if your business is already established. Because of this, you have to be ready to adapt your content marketing strategy to succeed in various circumstances.

9 min read

Content marketing will drive traffic to your business. Here's how.

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“Traditional marketing talks at people. Content marketing talks with them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy:

9 min read

How positive and negative reviews affect business revenue

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A single negative review can cause your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online reviews have transformed the way business is conducted.

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