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Online Reputation Management (ORM)

5 min read

Do these 7 things for better online visibility.

Search Engine Optimization techniques are necessary for any website to generate traffic and reach your target audience. Even if we don’t realize it, the information we click on during a Google search is the direct result of the SEO work that somebody put into making that site rise in search results. SEO is the process of gaining website traffic by implementing a variety of techniques used to rise in search engine rankings.  

8 min read

Do these things to boost Instagram traffic - and sales

Businesses today, no matter how small or large, are struggling hard to come up with more innovative ideas to increase engagement and sales. Instagram offers brands the perfect opportunity to market their products or services and attract a wider audience. In 2020, more and more businesses will use Instagram as a shopping tool and long-form video platform to meet their conversion goals.

6 min read

What leaders should know about reputation marketing

Reputation and brand matter a lot in business these days. Using marketing to improve the sentiment of your brand is reputation marketing. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.

A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. This type of reputation marketing is executive reputation management. This article covers both. 

5 min read

Content marketing will drive traffic to your business. Here's how.

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“Traditional marketing talks at people. Content marketing talks with them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy:

7 min read

How to Use PPC to Help with Your Online Reputation Management

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There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you own the first paid positions when someone Google's your brand.

We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.

When implemented properly, a PPC campaign can help you:

  • Effectively reach your target audience
  • Generate profit much faster
  • Counter negative reviews

7 min read

Starting from scratch: The road to becoming an influencer

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The amount of clout or influence you hold online and your reputation can feed off of - and disrupt - each other. Your online influence will determine how much trust people place in you and is an important aspect of any reputation management strategy. This includes brands as well, since brands typically want to work with people who have large followings and engage with their followers on a regular basis. 

Influencers have established credibility online because of their large audience and reach on social media. They have changed the ways brands market online and are proof that just about anyone can gain a following and promote products within their niche. 

But how do you start from scratch on your road to becoming an influencer? A huge part of reaching the coveted influencer status is to build your online reputation. Give people a reason to follow you on social media by making sure that what they see about you online is positive.

4 min read

How creeping reputation problems leech profits

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It happens slowly. First one bad review, no one really notices. Then an article quietly penned by a competitor shaves off a few percentage points of profit. The sales team gets yelled at. The marketing team calls for a bigger budget, but still it happens. Over time profits soften and all because Google search results have been slowly, even imperceptibly, getting worse.

5 min read

How positive and negative reviews affect business revenue

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A single negative review can cause your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online reviews have transformed the way business is conducted.

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