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Online Reputation Management (ORM)

7 min read

How to create content Generation Z will actually enjoy

Generation Z is the age group following Millennials. It is often seen as a challenging demographic to appeal to. Although this is sometimes characterized as just an increased skepticism towards marketing, the reality is more complex. The youngest generation now reaching adulthood differs significantly from previous generations in their preferences, responses, and general attitude towards online content, perhaps even more so than Millennials.

6 min read

Five ways to solidify your e-commerce brand's reputation

Implement these five strategies to solidify your e-commerce brand’s reputation and give your business an online presence customers rave about.  

E-commerce brands are multiplying due to the increased use of technology and interest in convenient, comfortable, safe purchasing solutions.

E-commerce can expand your brand’s reach and take full advantage of a broader customer base. To develop an e-commerce brand worthy of loyal customers, you must start with authentic customer connection strategies that prompt a positive reputation

6 min read

Why customer service is key to a strong brand reputation

Your customer service team is often the first and last touchpoint of your brand, thus making them the foundation of your reputation. 

Your company is only as good as your worst experience. The internet and social media have given consumers more power than they ever had. Making customers happy is vital for business success. It doesn’t matter if you are a small business or a large conglomerate; listen, respond, and deliver, because word-of-mouth remains the most powerful marketing tool available to any business.

7 min read

Online reputation management: A guide for social media marketers

If you think it's only celebrities, politicians, and big brands that need to manage their online reputation, then you're wrong. Nowadays, all brands and companies should focus their efforts on online reputation management strategies to minimize negative feedback and refine their online presence.

7 min read

Reputation SEO - Simple Improvements Increase Visibility

Search Engine Optimization techniques are necessary for any website to generate traffic and reach your target audience. Even if we don’t realize it, the information we click on during a Google search is the direct result of the SEO work that somebody put into making that site rise in search results. SEO is the process of gaining website traffic by implementing a variety of techniques used to rise in search engine rankings.  

8 min read

What leaders should know about reputation marketing

Reputation and brand matter a lot in business these days. Using marketing to improve the sentiment of your brand is reputation marketing. People are quick to judge you on the basis of your reputation and online presence before making any decision related to business, including business deals and investments.

A CEO acts as the face of a business and company. Therefore, the reputation of a CEO is closely linked with that of a company. This type of reputation marketing is executive reputation management. This article covers both. 

9 min read

Content marketing will drive traffic to your business. Here's how.

Reputation X

“Traditional marketing talks at people. Content marketing talks with them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy:

9 min read

Using Paid Ads with Online Reputation Management

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There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you own the first paid positions when someone Google's your brand.

We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.

When implemented properly, a PPC campaign can help you:

  • Effectively reach your target audience
  • Generate profit much faster
  • Counter negative reviews
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