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Contributor Posts


5 min read

How to Turn Negative Publicity into a PR Opportunity

By Daniela McVicker on Feb 6, 2020 4:49:19 PM

Even a large company can have missteps sometimes. PR specialists will argue that it’s the law of large numbers. Anybody can and will make a mistake, so it’s important that enterprises have a plan in place for how to deal with negative publicity.

Topics: Public Relations Online Reputation Repair Monitor reputation
7 min read

How to Use PPC to Help with Your Online Reputation Management

By Anastasia Stefanuk on Dec 30, 2019 4:32:11 PM

There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you "own" the first paid positions when someone Google's your brand.

We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.

When implemented properly, a PPC campaign can help you:

  • Effectively reach your target audience
  • Generate profit much faster
  • Counter negative reviews
Topics: Review Management SEO Reputation Management Online Reputation Management (ORM) Online Reputation Repair Reputation Management Companies

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