10 min read
Fake videos and images have been around for as long as photography and films have existed. Forgeries have entertained and deceived, and since the inception of the internet, this has only increased in popularity.
7 min read
The risk of reputational damage is almost unavoidable for anyone or any company in the public domain. Even for the most renowned politicians, multinational corporations, charities, or local businesses.
8 min read
Online reputations matter - especially if you are in business. But what can we do if our online reputation is under attack? Here we look into the issue of libel and libel online, plus what you can do if you are a target.
9 min read
Even the largest and best managed company can have the occasional misstep. Public relations specialists will argue that it’s the law of probability; with enough people involved and enough time passing, somebody can and will make a mistake. So even if you think your company is bulletproof, it’s important that businesses have a crisis management plan in place for how to deal with negative publicity.
9 min read
There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you own the first paid positions when someone Google's your brand.
We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.
When implemented properly, a PPC campaign can help you: