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Online Review Management

4 min read

Google Reviews: How to Handle a Negative Review on Your Business Page

Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years on end, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise – have a hard time surviving, let alone thriving, in the competitive marketplace.

5 min read

How Sentiment Analysis Can Improve Your Business’ Reputation

For the past 30 years, the world has become increasingly more connected like never before. This means that opinions have become easier to share and are viewed by many more people, faster. These various opinions can be an extremely valuable resource for companies looking for insight into their performance, bottom line, and reputation.

9 min read

The power of AI: How predictive analytics boost conversion rates

The concept of using AI for business isn't new—but can it improve conversion rates in ways you might never have expected.

For various aspects of business operations, AI usage has been taking the market by storm, appearing in nearly every field. Most people may not realize it, but they may have already benefited from AI in their daily lives.

The business world, in particular, has made great strides in utilizing AI in many ways. AI-based applications are used in:

  • Spam filters
  • Smart emails
  • Voice-to-text utilities
  • Process automation
  • Sales and business forecasting 

6 min read

How to use customer feedback to improve your brand reputation

Does your brand listen to its customers? 

The best way to improve your business is by learning from your customers and the only way to do that is with quality feedback. In fact, the only way you can truly improve your business is by making adjustments to what you’re already doing right and actively improving what you're doing wrong. 

6 min read

Why customer service is key to a strong brand reputation

Your customer service team is often the first and last touchpoint of your brand, thus making them the foundation of your reputation. 

Your company is only as good as your worst experience. The internet and social media have given consumers more power than they ever had. Making customers happy is vital for business success. It doesn’t matter if you are a small business or a large conglomerate; listen, respond, and deliver, because word-of-mouth remains the most powerful marketing tool available to any business.

9 min read

Using Paid Ads with Online Reputation Management

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There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you own the first paid positions when someone Google's your brand.

We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.

When implemented properly, a PPC campaign can help you:

  • Effectively reach your target audience
  • Generate profit much faster
  • Counter negative reviews
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