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7 min read

How to Use PPC to Help with Your Online Reputation Management

By Anastasia Stefanuk on Dec 30, 2019 4:32:11 PM

There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you "own" the first paid positions when someone Google's your brand.

We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.

When implemented properly, a PPC campaign can help you:

  • Effectively reach your target audience
  • Generate profit much faster
  • Counter negative reviews
Topics: Review Management SEO Reputation Management Online Reputation Management (ORM) Online Reputation Repair Reputation Management Companies
5 min read

How positive and negative reviews affect business revenue

By Jessica Bruce on Nov 12, 2019 2:20:33 PM

A single negative review can case your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online reviews have transformed the way business is conducted.

Topics: Review Management Online Reputation Management (ORM) Business Reputation best practices

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