5 min read
Word of mouth marketing has become such a normal part of our lives, we are doing it every day without even realizing it. If you've ever updated a status recommending your Facebook friends watch a certain movie, or recommending your friend try out a new product, you’ve done word of mouth marketing.
7 min read
There are times when it's a good idea to integrate a little bit of purchasing power into your reputation management activities, especially if you're a business owner. Running a pay-per-click (PPC) campaign can often be an excellent addition to your overall reputation management strategy because it helps you own the first paid positions when someone Google's your brand.
We often think of building a solid website, setting up a Facebook page, and placing a few posts as the key components of reputation management. While those are definitely important, there are other avenues to improve your reputation across third-party review sites, social media, and other digital platforms.
When implemented properly, a PPC campaign can help you:
- Effectively reach your target audience
- Generate profit much faster
- Counter negative reviews
5 min read
A single negative review can cause your business to suffer revenue loss. The popularity of online reviews on different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online reviews have transformed the way business is conducted.