5 min read
A company may choose to outsource link building for a variety of reasons, the most common of which being a lack of time, skills, knowledge, and expertise. If you've considered outsourcing link building for your company or team, keep reading to learn when it's a good idea and when it's not.
7 min read
Videos have become an essential tool for individuals and organizations to amplify their branding. With videos being so widely used, it is good to learn the different types of video content and what works best to keep a good reputation for your brand.
6 min read
Marketing your business is essential if you want your venture to survive. If you want people to know about your business, they need to be informed about its existence. There are several ways to market your business, but the most effective is an understanding of the customers you want to attract, what you’re offering them, and how your product or service compares with that of your competitors.
7 min read
Today's consumers are shrewd. They are more demanding than ever, and simply clicking on external advertisements is not enough to draw them into your site. This means that a landing page is something that your company needs.
7 min read
The next time you want to tell your company’s story, why not try a video? It’s a great way to connect with your customers — it’s personal. People consume video content more than any other type of media.
5 min read
There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.
Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.
Before we begin, understand the differences between VR and AR:
Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.
In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.
6 min read
Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.
9 min read
Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.
5 min read
Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?
7 min read
Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are: