7 min read
Did you know that 90 percent of companies have concluded that their niches have become more competitive in the last three years? This increase in competitiveness cuts across industries irrespective of the businesses and industry’s size.
4 min read
C-suite professionals have probably heard countless times that effective communication is good for business. But where do you start? How will you know it’s working? Leadership communication is a skill, and it takes practice.
5 min read
What's the difference between building a brand and building a business?
Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.
Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area.
Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts.
9 min read
Employees understand the company culture and experience better than anyone. With many already posting positively about their work online, employee advocacy programs provide an effective strategy to boost brand awareness and reputation on social media and sites like Glassdoor and Indeed.
6 min read
Collaboration with influencers has become an integral part of marketing strategy for many brands. According to HubSpot, 86% of marketers are investing the same or even greater amount in influencer marketing in 2022.
7 min read
Video is a great method if you want to produce client testimonials that resonate with people. People need confirmation from someone who has purchased the product to see whether it’s worth their time and money. This is why customer testimonials are an excellent way to highlight your company's products and services.
7 min read
Running a business has never been for the faint of heart. Aside from developing the best product, you also have to deal with feedback, positive and negative. In highly-competitive industries, your brand is only as good as its reputation.
7 min read
Inbound marketing uses online content, along with search engine marketing, to "pull" prospects to your brand. The "inbound" part of inbound marketing refers to sales coming to you, rather than you going after specific customers. Inbound marketing is normally part of a well-rounded campaign of both inbound, direct, paid, and other marketing approaches.
6 min read
The first thing that comes to mind when you hear the word local marketing, at least for digital marketers, is local SEO. Multiple location marketing strategies have been tried and tested, like building local citations, running local ads, and reputation management.
3 min read
Google emphasizes the necessity of adopting simple, friendly URLs.