7 min read
By Oli Bridge on
Feb 19, 2021 6:18:54 PM
The next time you want to tell your company’s story, why not try a video? It’s a great way to connect with your customers — it’s personal. People consume video content more than any other type of media.
TOPICS:
Business Reputation Management
Reputation Marketing
brands
5 min read
By Anastasia Stefanuk on
Oct 28, 2020 6:15:00 AM
There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.
Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.
Before we begin, understand the differences between VR and AR:
- VR stands for Virtual Reality. VR is totally immersive.
- AR stands for Augmented Reality. AR can be thought of as reality with a graphic overlay.
Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.
In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
6 min read
By Sean Begg Flint on
Aug 18, 2020 11:40:59 AM
Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.
TOPICS:
Online Marketing Best Practices
Reputation Marketing
Social Media Marketing
9 min read
By Lauren Williams on
Aug 18, 2020 11:40:02 AM
Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Reputation Marketing
5 min read
By Pete Campbell on
Aug 5, 2020 12:37:34 PM
Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Reputation Marketing
7 min read
By Bruno Bourdmone on
May 19, 2020 12:28:08 PM
Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are:
- Send push notifications
- Fast-track signup forms
- Personalize content
- Offer a customized rewards program
- Ask for feedback
TOPICS:
Business Reputation Management
Online Marketing Best Practices
Reputation Marketing
8 min read
By Shivani Goyal on
May 1, 2020 2:25:40 PM
Word of mouth marketing has become such a normal part of our lives, we are doing it every day without even realizing it. If you've ever updated a status recommending your Facebook friends watch a certain movie, or recommending your friend try out a new product, you’ve done word of mouth marketing.
TOPICS:
Online Review Management
Online Reputation Management (ORM)
Reputation Marketing
7 min read
By Cathrine Troyer on
Mar 27, 2020 6:06:38 PM
Running a legal practice successfully requires more than just work expertise or delivering results to your clients. As this industry revolves around customers, legal practice cannot flourish without adopting a customer-centric approach or achieving optimum client satisfaction.
TOPICS:
Business Reputation Management
Reputation Marketing
What is Reputation
10 min read
By Morris Edwards on
Feb 24, 2020 4:15:45 PM
Whether you’re just starting your online business or are in the process of refreshing your page, it’s important to keep up with ever-changing e-commerce trends and best practices. New ways of managing your online business are constantly evolving, and if you don’t keep up you can risk losing business.
TOPICS:
Business Reputation Management
Reputation Marketing
8 min read
By Ryan Pell on
Feb 3, 2020 11:46:58 AM
Viral marketing has changed the way that businesses or people promote themselves online. Anything from video clips, e-books, or images can be used to virally promote - or destroy - a brand. Viral marketing campaigns have struck particular success on social media platforms and YouTube.
Take, for example, You-tuber Jenna Marbles. Back in 2010, she posted her first video: “How to Trick People Into Thinking You’re Good Looking.” The YouTube audience, although not very size-able at that time, blew up with excitement. Within several hours, her video went viral, and today it has almost 70 million views.
TOPICS:
Search Engine Content Marketing
Reputation Marketing