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Reputation Marketing

5 min read

5 ways to incorporate VR into your brand’s marketing

There was a time when people didn't believe personal computers would become "a thing" - and then they did. VR, or Virtual Reality, is similar. As prices drop for AR and VR hardware its adoption will continue to increase.

Immersive technologies like VR are used by companies in the form of augmented or virtual reality. VR technology offers a completely new experience that will provide a different perspective to your business.

Before we begin, understand the differences between VR and AR:

  • VR stands for Virtual Reality. VR is totally immersive.
  • AR stands for Augmented Reality. AR can be thought of as reality with a graphic overlay.

Virtual reality marketing campaigns show that the most effective strategies today are those that offer consumers a unique, personal experience.

In this article, we'll share with you how to give your customers more than just another new product or service, but give them an experience as well.

6 min read

5 Cost-effective viral marketing strategies for start-ups

Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.

9 min read

7 analytics-driven tips for a hyper-personalization content strategy

Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.

5 min read

Why a marketing database is essential for your small business

Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?

7 min read

5 Easy Ways to Boost User Engagement and Retention

Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are:

  • Send push notifications
  • Fast-track signup forms
  • Personalize content 
  • Offer a customized rewards program
  • Ask for feedback

8 min read

Factors that support viral content

Viral marketing has changed the way that businesses or people promote themselves online. Anything from video clips, e-books, or images can be used to virally promote - or destroy - a brand. Viral marketing campaigns have struck particular success on social media platforms and YouTube. 

Take, for example, You-tuber Jenna Marbles. Back in 2010, she posted her first video: “How to Trick People Into Thinking You’re Good Looking.” The YouTube audience, although not very size-able at that time, blew up with excitement. Within several hours, her video went viral, and today it has almost 70 million views.