6 min read
Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.
9 min read
Advertising is reaching new heights regarding personalization. We’ve all experienced it. Whether it’s Netflix hinting about an upcoming thriller that you are sure to watch or Spotify sending you a list of songs that you will listen to on repeat, advanced algorithms and big data analytics show us more relevant products, services, and content based on our online activities.
5 min read
Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?
7 min read
Both Facebook and Instagram have become effective marketing tools for brand awareness. However, when it comes to user engagement, Instagram has twice the opportunity. In fact, 68% of users on Instagram engage with brands regularly while only 38% of users on Facebook regularly engage with brands. On average, Instagram has 58 times more engagement for each follower as compared to Facebook.
4 min read
Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are:
5 min read
Word of mouth marketing has become such a normal part of our lives, we are doing it every day without even realizing it. If you've ever updated a status recommending your Facebook friends watch a certain movie, or recommending your friend try out a new product, you’ve done word of mouth marketing.
4 min read
Running a legal practice successfully requires more than just work expertise or delivering results to your clients. As this industry revolves around customers, legal practice cannot flourish without adopting a customer-centric approach or achieving optimum client satisfaction.
4 min read
Gaining followers on Instagram is as much of a science as it is a testament to your great content.
If you want to gain more followers on Instagram, then you need to understand how the Instagram algorithm works. Before you jump on to this platform and expect to get huge returns, it is important for you to know how, exactly, you can beat the Instagram algorithm.
8 min read
Businesses today, no matter how small or large, are struggling hard to come up with more innovative ideas to increase engagement and sales. Instagram offers brands the perfect opportunity to market their products or services and attract a wider audience. In 2020, more and more businesses will use Instagram as a shopping tool and long-form video platform to meet their conversion goals.
8 min read
Whether you’re just starting your online business or are in the process of refreshing your page, it’s important to keep up with ever-changing e-commerce trends and best practices. New ways of managing your online business are constantly evolving, and if you don’t keep up you can risk losing business.