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Reputation Marketing (2)

5 min read

Why a marketing database is essential for your small business

Small businesses face many challenges when it comes to selling their goods and services. One is the need to ensure they gather and store the right information about their customers so they can market their products to their target audience effectively. When it comes to small businesses, most owners don't prioritize creating a marketing database for their daily operations. They believe it will be too costly for them now and in the long run. Besides, where do you start?

7 min read

Engagement Improves Search Rank – Why and How

Growing your business is no small task. You may have an excellent website, product, and customer service, but still aren’t meeting your customer engagement and retention targets. The five ways to boost user engagement are:

  • Send push notifications
  • Fast-track signup forms
  • Personalize content 
  • Offer a customized rewards program
  • Ask for feedback

8 min read

Factors that support viral content

Viral marketing has changed the way that businesses or people promote themselves online. Anything from video clips, e-books, or images can be used to virally promote - or destroy - a brand. Viral marketing campaigns have struck particular success on social media platforms and YouTube. 

Take, for example, You-tuber Jenna Marbles. Back in 2010, she posted her first video: “How to Trick People Into Thinking You’re Good Looking.” The YouTube audience, although not very size-able at that time, blew up with excitement. Within several hours, her video went viral, and today it has almost 70 million views.

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