Contributor Posts

Posts about

Search Engine Content Marketing

6 min read

4 reasons fresh relevant content improves reputation

There are plenty of stats out there showing the importance of great content. After all, content marketing is one of the major drivers of traffic and revenue for a lot of companies today. Great content can get you more visitors, more buyers, more money, more recognition, and everything that comes with it.

6 min read

How to rank on Google’s first page without violating the rules

Getting on Google's first page is not a walk in the park. You must be willing to put in lots of hard work while keeping a close eye on ever-changing rules and algorithms. If you let your guard down, you risk having your page fall off the first pages altogether. If that happens, you’ll have a hard time getting people to click your link because most people don’t click past the first page of Google search results anyway.

5 min read

4 surefire Ways to Improve Your B2B Content Marketing

Understanding your niche is the first step to owning your Business-to-Business (B2B) content marketing strategy. Today’s market is constantly changing, and it can be difficult to gain footing, even if your business is already established. Because of this, you have to be ready to adapt your content marketing strategy to succeed in various circumstances.

5 min read

How to find the best search phrases for your business.

The first step in ranking a site better is to find out what it should rank for. Unless you own Coca Cola, most people do not know the name of your brand. You'll want to find out what people search for to find your products and services. To do this, you need to do keyword research. In this guide, we are going to show you how to conduct comprehensive keyword research to help you rank higher in search results like Google. 

5 min read

Factors that support viral content

Viral marketing has changed the way that businesses or people promote themselves online. Anything from video clips, e-books, or images can be used to virally promote - or destroy - a brand. Viral marketing campaigns have struck particular success on social media platforms and YouTube. 

Take, for example, You-tuber Jenna Marbles. Back in 2010, she posted her first video: “How to Trick People Into Thinking You’re Good Looking.” The YouTube audience, although not very size-able at that time, blew up with excitement. Within several hours, her video went viral, and today it has almost 70 million views.

5 min read

Content marketing will drive traffic to your business. Here's how.

Reputation X

“Traditional marketing talks at people. Content marketing talks with them.”

-Doug Kessler

A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.

Both pieces of a content marketing strategy are equally important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is. 

Here are a few key elements of an effective content marketing strategy: