5 min read
By Nahla Davies on
Mar 23, 2022 5:09:20 AM
What's the difference between building a brand and building a business?
Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.
Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area.
Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts.
TOPICS:
Search Engine Content Marketing
Online Marketing Best Practices
brands
7 min read
By Nicholas Rubright on
Feb 22, 2022 3:35:48 PM
Running a business has never been for the faint of heart. Aside from developing the best product, you also have to deal with feedback, positive and negative. In highly-competitive industries, your brand is only as good as its reputation.
TOPICS:
Search Engine Content Marketing
Reputation Marketing
brands
7 min read
By Brad Smith on
Feb 21, 2022 10:00:08 AM
Inbound marketing uses online content, along with search engine marketing, to "pull" prospects to your brand. The "inbound" part of inbound marketing refers to sales coming to you, rather than you going after specific customers. Inbound marketing is normally part of a well-rounded campaign of both inbound, direct, paid, and other marketing approaches.
TOPICS:
Search Engine Content Marketing
Reputation Marketing
brands
3 min read
By Shawn Thomas on
Jan 28, 2022 3:37:00 PM
Google emphasizes the necessity of adopting simple, friendly URLs.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
8 min read
By Kate Parish on
Jan 18, 2022 3:48:46 PM
Bounce rate is one of the most crucial parameters of a site's effectiveness. This metric shows the percentage of visitors who leave after viewing just one page. It indicates whether the site meets your audience's expectations when they open it for the first time. Why does it happen? And what are the ways to reduce the bounce rate? The following article will tell you about 8 main methods to prevent users from leaving your site too soon.
TOPICS:
Search Engine Content Marketing
Online Marketing Best Practices
brands
7 min read
By Sean Davis on
Nov 30, 2021 3:23:27 PM
Let’s take this step-by-step. For those who don’t know what SEO is, allow us to define the term first. Search Engine Optimization (SEO) is a process encompassing various steps to aid a piece of content or a website in ranking higher in Google search results. SEO is used in reputation management to cause positive content to rise in search results. When positive search results rise, negative ones tend to drop. When the negatives drop they are seen less often. SEO is a big part of a powerful reputation improvement campaign.
TOPICS:
Search Engine Content Marketing
Online Marketing Best Practices
5 min read
By Amanda Maksymiw on
Nov 9, 2021 3:36:37 PM
A company may choose to outsource link building for a variety of reasons, the most common of which being a lack of time, skills, knowledge, and expertise. If you've considered outsourcing link building for your company or team, keep reading to learn when it's a good idea and when it's not.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
Reputation Marketing
6 min read
By Emily Moore on
Oct 13, 2021 10:39:18 AM
Marketing your business is essential if you want your venture to survive. If you want people to know about your business, they need to be informed about its existence. There are several ways to market your business, but the most effective is an understanding of the customers you want to attract, what you’re offering them, and how your product or service compares with that of your competitors.
TOPICS:
Search Engine Content Marketing
Online Marketing Best Practices
Reputation Marketing
6 min read
By Ann Smarty on
Oct 5, 2021 6:34:05 PM
Would you like to create more useful and better structured content?
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
Business Reputation Management
7 min read
By Brad Smith on
Mar 5, 2021 10:57:15 AM
Take your content marketing efforts to the next level
Content marketing is one of the most effective ways to raise brand awareness. By publishing quality content, you can reach your target audience and build authority.
But there’s more to content marketing than publishing a blog post and calling it a day. For your efforts to be successful, you need a cohesive strategy that aligns your content with your core values and business objectives.
Putting together a content marketing plan isn’t exactly easy, though. The good news is you don’t have to start entirely from scratch.
TOPICS:
Search Engine Content Marketing
Business Reputation Management
Online Marketing Best Practices
brands