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5 min read

Building a Business vs. Building a Brand

What's the difference between building a brand and building a business?

Have you found yourself wondering why some marketing strategies don’t seem to be giving you the results that you want? You’ve seen them work for other people and ensured that your campaigns follow the data, but something is still off.

Many small business owners often confuse the strategies of growing their business with the ones for growing their brand. If your marketing or digital PR strategies don’t seem to be taking off, maybe you aren’t focusing on the right area. 

Let’s go over some of the main differences between building a business vs building a brand so that you can move on and get the best possible results from your efforts. 

7 min read

How Inbound Marketing Pulls Prospects to Your Brand with Content

Inbound marketing uses online content, along with search engine marketing, to "pull" prospects to your brand. The "inbound" part of inbound marketing refers to sales coming to you, rather than you going after specific customers. Inbound marketing is normally part of a well-rounded campaign of both inbound, direct, paid, and other marketing approaches. 

8 min read

Reduce Your Website's Bounce Rate for Better Visibility Online

Bounce rate is one of the most crucial parameters of a site's effectiveness. This metric shows the percentage of visitors who leave after viewing just one page. It indicates whether the site meets your audience's expectations when they open it for the first time. Why does it happen? And what are the ways to reduce the bounce rate? The following article will tell you about 8 main methods to prevent users from leaving your site too soon.

7 min read

Using SEO Effectively for Reputation Management Strategies

Let’s take this step-by-step. For those who don’t know what SEO is, allow us to define the term first. Search Engine Optimization (SEO) is a process encompassing various steps to aid a piece of content or a website in ranking higher in Google search results. SEO is used in reputation management to cause positive content to rise in search results. When positive search results rise, negative ones tend to drop. When the negatives drop they are seen less often. SEO is a big part of a powerful reputation improvement campaign.

6 min read

Marketing Strategies to Grow Your Online Influence

Marketing your business is essential if you want your venture to survive. If you want people to know about your business, they need to be informed about its existence. There are several ways to market your business, but the most effective is an understanding of the customers you want to attract, what you’re offering them, and how your product or service compares with that of your competitors.

7 min read

Crush your content marketing goals with these time-saving tips, checklists, and templates

Take your content marketing efforts to the next level

Content marketing is one of the most effective ways to raise brand awareness. By publishing quality content, you can reach your target audience and build authority.

But there’s more to content marketing than publishing a blog post and calling it a day. For your efforts to be successful, you need a cohesive strategy that aligns your content with your core values and business objectives.

Putting together a content marketing plan isn’t exactly easy, though. The good news is you don’t have to start entirely from scratch. 

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