7 min read
By Emily Johnson on
Jan 4, 2021 12:54:26 PM
If you run a B2B business, chances are you’ve tried to connect with C-suite executives.
You may dedicate months to research the most senior decision-makers within organizations to determine the best way to spark their interest. And you still might end up with very little success.
To get on the radar of the C-suite and to present them with effective marketing content is not an easy task.
So what exactly are marketers doing wrong when compelling this vital group to invest?
TOPICS:
Search Engine Content Marketing
Business Reputation Management
Online Marketing Best Practices
5 min read
By Emily Lamp on
Oct 27, 2020 11:54:58 AM
One of the guaranteed ways to improve your venture's marketability is to make sure that it gets enough online recognition. Search engine optimization (SEO) is the best way to achieve higher rankings in search results in the medium to long-term, but what exactly does that mean? And where do you start?
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
Business Reputation Management
6 min read
By Olga Mykhoparkina on
Aug 5, 2020 12:18:06 PM
There are plenty of stats out there showing the importance of great content. After all, content marketing is one of the major drivers of traffic and revenue for a lot of companies today. Great content can get you more visitors, more buyers, more money, more recognition, and everything that comes with it.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
Online Marketing Best Practices
9 min read
By Madhavi Vaidya on
Jul 8, 2020 1:41:43 PM
Your business story is your most valuable asset. Your content marketing has a direct effect on business performance, and is hinged on both what you tell people about your business and how you tell it.
TOPICS:
Search Engine Content Marketing
Business Reputation Management
Online Marketing Best Practices
9 min read
By Naman Modi on
Jun 18, 2020 2:04:55 PM
Getting on Google's first page is not a walk in the park. You must be willing to put in lots of hard work while keeping a close eye on ever-changing rules and algorithms. If you let your guard down, you risk having your page fall off the first pages altogether. If that happens, you’ll have a hard time getting people to click your link because most people don’t click past the first page of Google search results anyway.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
Ethics in Search Marketing
6 min read
By Brianna Pyne on
Apr 28, 2020 2:27:09 PM
Understanding your niche is the first step to owning your Business-to-Business (B2B) content marketing strategy. Today’s market is constantly changing, and it can be difficult to gain footing, even if your business is already established. Because of this, you have to be ready to adapt your content marketing strategy to succeed in various circumstances.
TOPICS:
Search Engine Content Marketing
Business Reputation Management
Online Marketing Best Practices
8 min read
By Ryan Pell on
Feb 3, 2020 11:46:58 AM
Viral marketing has changed the way that businesses or people promote themselves online. Anything from video clips, e-books, or images can be used to virally promote - or destroy - a brand. Viral marketing campaigns have struck particular success on social media platforms and YouTube.
Take, for example, You-tuber Jenna Marbles. Back in 2010, she posted her first video: “How to Trick People Into Thinking You’re Good Looking.” The YouTube audience, although not very size-able at that time, blew up with excitement. Within several hours, her video went viral, and today it has almost 70 million views.
TOPICS:
Search Engine Content Marketing
Reputation Marketing
9 min read
By Alma Causey on
Jan 7, 2020 8:43:21 AM
“Traditional marketing talks at people. Content marketing talks with them.”
-Doug Kessler
A great content marketing strategy includes both the creation and distribution of helpful, relevant content that is easy to digest and remember. This will drive people to buy your products, visit your restaurant, or, from a reputation standpoint, create a favorable picture of you online.
Both pieces of a content marketing strategy are equally important, so why do so many marketers fall short in developing a great content marketing strategy? One of the significant reasons is the lack of understanding of how important implementation is.
Here are a few key elements of an effective content marketing strategy:
TOPICS:
Search Engine Content Marketing
Online Reputation Management (ORM)
Business Reputation Management
Online Marketing Best Practices