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Social Media Marketing

11 min read

Instagram Microblogging: The subtle art of writing meaty captions

Why spend time and energy writing lengthy captions on Instagram when photos and videos seem to be enough?

A study carried out by Contently revealed that 75% of us prefer to read articles that are less than 1,000 words (around two pages). That's disappointing, especially for bloggers who are accustomed to writing long articles and now want to start microblogging on Instagram.

7 min read

How to gain new customers with outstanding social media engagement

Social media is a great channel to build relationships with your customers and connect with new ones. Connecting with customers and prospective customers is called social media engagement. 

The term social media engagement is broad, but typically includes interactions like clicks, comments, likes, shares, mentions, and direct messages on your social media accounts.

Engagement is all about building meaningful relationships with customers through the interactions listed above.

6 min read

5 Cost-effective viral marketing strategies for start-ups

Starting a new business can be time-consuming and often nerve-wracking. It can also be expensive. Coming up with a generous marketing budget can feel impossible. But some degree of marketing is vital for any business, especially for start-ups. This is where viral marketing strategies come into play, enlarging your pool of target customers and saving you money at the same time.

7 min read

Top Apps to Help You Build A Killer Brand on Instagram

Both Facebook and Instagram have become effective marketing tools for brand awareness. However, when it comes to user engagement, Instagram has twice the opportunity. In fact, 68% of users on Instagram engage with brands regularly while only 38% of users on Facebook regularly engage with brands. On average, Instagram has 58 times more engagement for each follower as compared to Facebook.

6 min read

Do these things to max out your social media efforts.

How do you maximize social media for business? Social media has become a major part of most people's lives, so where do you start when trying to get people's attention? 

Nearly half of the global population (45%) actively use Facebook, Twitter, and other social media platforms. That is equivalent to a staggering 3.5 billion people using these platforms each day. One key driver for the popularity of social media is its accessibility on mobile devices.

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